Table of Contents Edit this course

• Chapter 1. Introduction to Business (~50 Minutes)

  Concepts:
  • 1. What is Business? (~2 Minutes)
  • 2. History of Management (~14 Minutes)
  • 3. Business Environment (~2 Minutes)
  • 4. Global Business (~1 Minutes)
  • 5. Small Business (~-0 Minutes)
  • 6. Entrepreneurship (~6 Minutes)
  • 7. Capitalism (~11 Minutes)
  • 8. Free Trade (~11 Minutes)

• Chapter 2. Business Ownership (~13 Minutes)

  Concepts:
  • 1. Sole Proprietorship (~2 Minutes)
  • 2. Partnership (~3 Minutes)
  • 3. Corporation (~2 Minutes)
  • 4. S Corporations and LLC (~1 Minutes)
  • 5. Cooperatives (~1 Minutes)
  • 6. Joint Ventures (~1 Minutes)
  • 7. Franchises (~-2 Minutes)
  • 8. Mergers and Acquisitions (~3 Minutes)

• Chapter 3. Management (~23 Minutes)

  Concepts:
  • 1. Managers (~1 Minutes)
  • 2. Leaders (~6 Minutes)
  • 3. Management versus Leadership (~3 Minutes)
  • 4. Planning (~2 Minutes)
  • 5. Organizing (~2 Minutes)
  • 6. Directing (~2 Minutes)
  • 7. Controlling (~2 Minutes)
  • 8. Time Management (~2 Minutes)

• Chapter 4. Organizations (~65 Minutes)

  Concepts:
  • 1. Organizational Structures (~15 Minutes)
  • 2. Organizational Environment (~16 Minutes)
  • 3. Human Resource Management (~15 Minutes)
  • 4. Managing Change (~5 Minutes)
  • 5. Strategic Management Process (~11 Minutes)

• Chapter 5. Ethics (~41 Minutes)

  Concepts:
  • 1. What is Ethics? (~5 Minutes)
  • 2. Corporate Social Responsibility (~7 Minutes)
  • 3. Diversity (~9 Minutes)
  • 4. Encouraging Innovation (~8 Minutes)
  • 5. Decision Making Styles (~9 Minutes)

• Chapter 6. Marketing (~27 Minutes)

  Concepts:
  • 1. Marketing - What is it? (~5 Minutes)
  • 2. Marketing Mix (~2 Minutes)
  • 3. Product Life Cycle (~9 Minutes)
  • 4. Marketing Cycle (~2 Minutes)
  • 5. Marketing Strategy (~7 Minutes)

• Chapter 7. Employees (~33 Minutes)

  Concepts:
  • 1. Hiring Employees (~4 Minutes)
  • 2. Hiring Employees Using Assessments (~3 Minutes)
  • 3. Hiring Top Performers (~4 Minutes)
  • 4. Recruitment and Selection Process (~5 Minutes)
  • 5. ADA (~3 Minutes)
  • 6. Age Discrimination (~7 Minutes)
  • 7. Salaries vs. Wages (~2 Minutes)
  • 8. Incentives, Bonuses, Commissions (~2 Minutes)

• Chapter 8. Motivation (~26 Minutes)

  Concepts:
  • 1. Motivation (~3 Minutes)
  • 2. Maslow's Hierarchy of Needs (~2 Minutes)
  • 3. McGregor's Theory X and Y (~2 Minutes)
  • 4. Herzberg Two Factor Model (~3 Minutes)
  • 5. McClelland's 3 Needs (~2 Minutes)
  • 6. Goal Setting Theory (~3 Minutes)
  • 7. Reinforcement Theory (~2 Minutes)
  • 8. Designing Motivating Jobs (~2 Minutes)
  • 9. Equity Theory (~3 Minutes)
  • 10. Expectancy Theory (~3 Minutes)

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