Table of Contents Edit this course

• Chapter 1. The Basics of the Business Plan (~25 Minutes)

  Concepts:
  • 1. The Basics (~5 Minutes)
  • 2. Thinking of an Idea (~7 Minutes)
  • 3. Most Common Mistakes and General Advice (~5 Minutes)
  • 4. Most Common Mistakes and General Advice Part 2 (~2 Minutes)
  • 5. Thinking about Your Audience (~5 Minutes)

• Chapter 2. Executive Summary (~11 Minutes)

  Concepts:
  • 1. The Basics (~0 Minutes)
  • 2. The Executive Summary Contents (~4 Minutes)

• Chapter 3. Market Analysis (~36 Minutes)

  Concepts:
  • 1. The Basics of Market Analysis (~0 Minutes)
  • 2. VC Sequoia on Markets (~3 Minutes)
  • 3. Describing the Product and Business Model (~2 Minutes)
  • 4. The Important Questions (~2 Minutes)
  • 5. Problems and Solutions (~2 Minutes)
  • 6. Compelling and Unique (~6 Minutes)
  • 7. Market Strategy and First Hand Experience (~9 Minutes)
  • 8. Barriers (~3 Minutes)

• Chapter 4. The Team (~20 Minutes)

  Concepts:
  • 1. The Basics (~8 Minutes)
  • 2. Advisors and Leadership (~5 Minutes)
  • 3. Strengths, Weaknesses, and Risks (~2 Minutes)
  • 4. Defining the Team (~3 Minutes)

• Chapter 5. The Sales Strategy (~13 Minutes)

  Concepts:
  • 1. Overview of Sales Strategy (~5 Minutes)
  • 2. Marketing and Sales Plan (~4 Minutes)
  • 3. Manufacturing and Operations (~2 Minutes)

• Chapter 6. Financials (~32 Minutes)

  Concepts:
  • 1. Introduction to Financials (~4 Minutes)
  • 2. Financial Projections (~7 Minutes)
  • 3. Forecasting Unit Economics (~5 Minutes)
  • 4. Cash Flows (~10 Minutes)
  • 5. Financing Needs (~3 Minutes)

• Chapter 7. Venture Capital (~31 Minutes)

  Concepts:
  • 1. Defining An Angel Investor (~8 Minutes)
  • 2. Venture Capital (~8 Minutes)
  • 3. Meeting VCs (~9 Minutes)
  • 4. Terms (~4 Minutes)

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