Concept

• 1
  Concept 1

  Brian Chesky, Co-Founder & CEO of Airbnb, was a self-described obscure and powerless college graduate who quit his job and moved to San Francisco to start a company (the idea was TBD) with his best friend and $1,000.

  Estimated time: ~5 Minutes
• 2
  Concept 2

  Breakthrough! ... Not. Back to work on making the product better. But how?

  Estimated time: ~5 Minutes
• 3
  Concept 3

  Learn from Mike Arrington, founder of TechCrunch, why entrepreneurs don't make risk / reward decisions like other people.

  Estimated time: ~0 Minutes
• 4
  Concept 4

  "The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood" - from the speech "Citizenship In A Republic" delivered by Theodore Roosevelt at the Sorbonne, in Paris, France on 23 April, 1910

  Estimated time: ~2 Minutes
• 5
  Concept 5

  The crazy things you try when nobody is using your product. Never lose hope. Never surrender.

  Estimated time: ~9 Minutes
• 6
  Concept 6

  Not like that! The AibBnB team's success was in large part due to their continual customer development process of visiting, talking to and staying with their customers. Here are some key learnings.

  Estimated time: ~4 Minutes
• 7
  Concept 7

  Launching first as a community marketplace for bed and breakfasts near conferences (very niche idea), AirBnB took 1,000 days of customer development, press marketing, category expansion and true grit to become a highly popular community marketplace for space (very big idea).

  Estimated time: ~3 Minutes
• Test
  Chapter 1 Test

  Take the chapter 1 test and unlock the Survivor badge.