Concept

• 1
  Concept 1

  Learn from Tom Preston-Werner, Co-Founder & CTO of GitHub, about what makes up luck. And understand how to make yourself luckier.

  Estimated time: ~4 Minutes
• 2
  Concept 2

  Tom talks about the best ways to come up with a great idea and his recommendations for getting started with your bootstrapped company.

  Estimated time: ~3 Minutes
• 3
  Concept 3

  Learn about what ideas are good for bootstrapping and what to focus on when building your product.

  Estimated time: ~4 Minutes
• 4
  Concept 4

  Learn how to find your customers and why you should have a co-founder.

  Estimated time: ~3 Minutes
• 5
  Concept 5

  Learn about ideal startup office space and how it relates to idea creation.

  Estimated time: ~3 Minutes
• 6
  Concept 6

  Learn what and what not to focus on when marketing your product.

  Estimated time: ~2 Minutes
• 7
  Concept 7

  Learn why Tom suggests we think about optimizing for happiness rather than for money.

  Estimated time: ~7 Minutes
• Test
  Chapter 4 Test

  Take the chapter 4 test and unlock the Bootstrapping badge.