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Selection Site & Acquisition Product & Sales Center Design Site Selection The Developer should be seeking locations where people already desire to go preferably in very large numbers! Referred to as Destination Locations the following are findings from the Future Timeshare Buyers: 2002 Market Profile prepared for Interval International by Yesawich, Pepperdine & Brown (YP&B):...
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Selection Site & Acquisition Product & Sales Center Design
Site Selection
The Developer should be seeking locations where people already desire to go preferably in very large numbers! Referred to as Destination Locations the following are findings from the Future Timeshare Buyers: 2002 Market Profile prepared for Interval International by Yesawich, Pepperdine & Brown (YP&B):
Types of Pleasure Trips Taken: Naturalistic Beach/lake Camping/hiking/climbing Snow skiing Visit friends/relatives General sightseeing City Gambling Theme park Cruise Sporting event Golf
Not all available data is shown
44% 26% 14% 5% 43% 32% 16% 11% 10% 7% 7% 4%
Site Selection
YP&B surveyed domestic US households during the first quarter of 2002 who took at least one trip primarily for pleasure purposes of at least 75 miles or more from home requiring overnight accommodations during the past 12 months. The data presented here is for those respondents interested in purchasing a Timeshare product. When asked about specific domestic destinations of interest, the respondents replied with an interest in visiting the following locations during the next two years:
Desired Domestic Destinations (Next Two Years) - City/Area City/Area Hawaiian out islands (i.e. Maui, Kauai, etc.) 82% Honolulu, HI 80% Florida Keys 74% National Parks 74% Lake Tahoe 70% Colorado mountain res...
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