and Social Environmental Indicators
1. In the past three years of operation, the Nike has encountered two major crises. One crisis was a legal dispute between Nike and Beaverton, Oregon. The second crisis involved a change in CEO.
In September 2005 a lawsuit was filed against the city of Beaverton, Oregon by Nike. This land-use lawsuit was filed to secure Beaverton, Oregon as the home of Nike corporate head quarters. Beaverton wants to annex Nike from their town, but over the past two years Nike has stood firm. The corporate world is ruthless; Nike continued to tie up Beaverton's staff time and money by filing a public records lawsuit against the city during the land-use suit. It seems that Nike has a vendetta against Beaverton, by Nike says, "Were pushing this case on principle." In 2005 the case was closed and Nike got rights to use the land in Beaverton for the next 35 years.
The second crises occurred in 2004 with the replacement of Nike CEO Phil Knight, with S.C. Johnson's William D. Perez. Although only a minor blip on Nike's performance, Perez resigned one year later and the job as CEO was re-taken by Phil Knight. Apparently William D. Perez was not the right person to lead the company, and although out of a job, Perez inherited almost 10 million in miscellaneous assets from Nike including 67,000 shares, worth an estimated 5.6 million.
2. Nike has mechanisms to promote moral corporate culture. Nike believes this begins directly with the employees. If a U.S. based employee contributes to a qualified non-
profit organization, Nike matches the contribution up to $5,000 per employee per year. When a U.S. based employee volunteers for a qualified non-profit organization, Nike donates $10 for every qualifying hour of volunteer work. In 2005 alone Nike's contributions totaled more than $2.8 million dollars. Nike says, "Nike managers in every global region have been challenged to find new ways of encouraging community involvement." Clearly Nike wants to encourage a moral environment in corporate culture. "While community engagement has been a part of Nike's culture since the beginning, in 1999 we formalized this commitment with a global target for contributions to nonprofit organizations and community partners. The target is 3 percent of the previous year's pretax profits." Nike is dedicated to giving, and with this mentality transferred throughout the company, these mechanisms promote morality in the corporation.
3. Nike does have an E-commerce website, the URL is www.nikestore.com. It is unique because it utilizes flash technology to really spice up the website. The privacy policies are quite straight forward and include how the company gathers information about its consumers, along with how that info is shared and protected. They also have a completely separate link for their information about children's privacy. The site follows the Children's Online Privacy Act and all of its components. When a child attempts to order products or register on the site, the child will be required to provide his or her name, date of birth, gender, e-mail address, mailing address, day phone number and credit card information. Standard child privacy is followed by Nike.
4. No Biotechnology been has used.
5.
Nike has had many different awards for excellence in Corporate America in many
aspects of their business, the following are the awards. Nike earned the No. 3 ranking on the 2007 "100 Best Corporate Citizens" List Published by CRO Magazine. Nike's ranking rose this year from No. 13 in 2006 and No. 31 in 2005. The report and full rankings, and article about the list, are on www.theCRO.com.
Industrial Design Excellence Awards 2005 Nike has been honored with Industrial Design Excellence Awards 2005 for its excellence in design for the following products: Nike Considered Boot: Gold, Consumer Product Nike ACG Search and Rescue CommVEST: Gold, Business & Industrial Products Nike EyeD: Silver, Design Explorations NIKEiD: Silver, Digital Media & Interfaces Oregon Consular Corps' Global Business Award 2005 Nike was recognized as an Oregon company that has successfully fostered international trade within the state. The awards were initiated by the Oregon Consular Corps, which is comprised of more than 30 country representatives serving the state of Oregon as Consul Generals and Honorary Consuls. Far Eastern Economic Review December 2003 Named one of Asia's leading multinational companies
Fortune Magazine 2006 & 2007 Twice now Nike has been recognized by Fortune magazine for employee benefits like paid sabbaticals, on-site childcare, and a 50 percent discount on company products, as well as for corporate
responsibility efforts in addressing conditions in overseas contract factories. Oregon Business Magazine 2005 Nike ranked 21st on the annual list of 100 Best Companies to Work for in Oregon; among all employers, Nike ranked #1 for employee benefits in Oregon.
Nike Recognized for its Leadership in Climate Change Solutions by World Wildlife Fund 2007 As a founding partner of the Climate Savers Program, Nike attained its companywide target, achieving annual CO2 emissions reductions 13 percent below 1998 levels by the end of 2005. WWF noted our efforts to reduce greenhouse gas emissions by pursuing energy conservation projects, purchasing clean power from renewable sources, investing in community energy efficiency projects, extending reduction activities to suppliers and subcontractors, and eliminating SF6 from footwear, and demonstrating that climate protection is good business. Learn more > Best Workplaces for Commuters 2004, 2005, 2006 Recognized for commuter benefits program and its significance on reducing traffic and air pollution United Nations Association of Australia World Environment Day Awards 2004 Finalist for Business Enterprise Award for Nike Australia Reuse-A-Shoe Sustainable Industries Journal 2003 Nike ranked #1 in the "Companies in a Class all their Own" list for use of organic cotton and Reuse-A-Shoe campaign
Nike a 2007 best place to work for GLBT equality 2007 Nike was one of 142 American companies cited as a 2007 best place to work for gay, lesbian, bisexual and transgender (GLBT) employees by the Human Rights Campaign Foundation. Read their press release.
Human Rights Campaign 2002, 2003, 2004 Nike scored 100% on HRC's Corporate Equality Index for workplace practices National Congress of American Indians Leadership Awards 2002