VLab.lsu.edu [e-mail] i. Color Models a. CMYK i. Subtractive color (pigments CMYK) ii. Full color/process printing (color printing) iii. Percent of color represented by a number between 0 -100. iv. Normally what will be used in InDesign b. RGB i. Additive color- (light RGB) ii. Film, TV, computer screens (digital media) iii. Percent of color represented by a number between 0 - 255. iv. Normally what will be used in PhotoShop Form a. The simplest form able to be created is a dot. When your mind sees multiple dots, it automatically connects them. This creates a shape. b. Pointillism Georges Seurat, "A Sunday on La Grande Jatte", 1884 i. This is still the way images are created today. Digital images are created by dots (pixels). Images on the web have 72 dots per inch. This is poor resolution. ii. When printing professionally, you don't want to have less than 300 dots per inch. Depth a. Six depth cues i. Perspective ii. Color iii. Size iv. Space v. Lighting vi. Interposition Movement a. How you guide your viewers vision across the page Design basics a. Form follows function b. Typography- the style, arrangement, or appearance of typeset matter. i. The printing press was able to mass produce books and information. This made it less expensive and more readily available. This gave poor, common people access. (Gutenberg) ii. Gutenberg bible 1. Justified columns 2. Wide gutter 3. Balanced composition 4. Ample white space
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c. Font- a complete set of characters comprising specific one size, style and weight of typeface i. Serif type- tiny strokes, or serifs, at the tip of each letter (Times family) 1. When you have a large area of text like a book, magazine, or newsletter, use Serif. It gives you better readability in print. ii. Sans serif type- without serifs (Arial) 1. This is good for web-design. iii. Baseline- refers to bottom line on which all texts rest iv. X-height- basic width of the font on the main area v. Ascender- above X-height, like capital letters or h vi. Descender- lower than x-height, like y vii. Counter- the open spaces in closed letters, like b viii. Point size- type is measured by point size (there are 72 points in 1 inch). Arial is larger than times new roman. ix. Leading- (pronounced ledding) the vertical space between baselines (measured in points) x. Tracking- the horizontal space between letters. Tracking, t r a c k I n g Graphic design a. The art and craft of bringing organized structure to a group of diverse elements, both verbal and visual b. Design Basics i. Proximity- how close to how far apart 1. Basic purpose is to organize 2. Items relating to each other should be grouped close together 3. When items are close to each other, they become one visual unit ii. Alignment 1. Basic purpose is to unify and organize 2. Nothing should be placed on the page arbitrarily 3. Every item should have a visual connection with another item on the page (think about proximity) 4. Aligning items creates a strong, cohesive effect iii. Contrast iv. Repetition