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Course: MKTG 382, Fall 2008School: Winthrop
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PROFIT STRATEGIC MODEL (ROE MODEL) ... MARGIN MANAGEMENT NET PROFIT NET SALES AFTER-TAX PROFITS PER DOLLAR OF SALES X ASSET MANAGEMENT NET SALES TOTAL ASSETS WHETHER A FIRM IS GENERATING A SUFFICIENT VOLUME OF BUSINESS FOR THE SIZE OF ITS ASSET INVESTMENT = MARKETING MANAGEMENT (ROA/ROI) NET PROFITS TOTAL ASSETS AFTER-TAX PROFITS PER DOLLAR OF ASSETS; THIS RATIO IS ALSO CALLED RETURN ON INVESTMENT...
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PROFIT STRATEGIC MODEL (ROE MODEL) ...
MARGIN MANAGEMENT
NET PROFIT NET SALES
AFTER-TAX PROFITS PER DOLLAR OF SALES
X
ASSET MANAGEMENT
NET SALES TOTAL ASSETS
WHETHER A FIRM IS GENERATING A SUFFICIENT VOLUME OF BUSINESS FOR THE SIZE OF ITS ASSET INVESTMENT
=
MARKETING MANAGEMENT (ROA/ROI)
NET PROFITS TOTAL ASSETS
AFTER-TAX PROFITS PER DOLLAR OF ASSETS; THIS RATIO IS ALSO CALLED RETURN ON INVESTMENT (ROI)
X
FINANCIAL MANAGEMENT (LEVERAGE)
TOTAL ASSETS NET WORTH
=
STRATEGIC MANAGEMENT (ROE)
NET PROFIT NET WORTH
AFTER-TAX PROFITS PER DOLLAR OF STOCKHOLDERS IN INVESTMENT THE FIRM
MARGIN MANAGEMENT
NET PROFIT NET SALES
X
ASSET MANAGEMENT
NET SALES TOTAL ASSETS
=
MARKETING MANAGEMENT (ROA/ROI)
X
FINANCIAL MANAGEMENT (LEVERAGE)
TOTAL ASSETS NET WORTH
STRATEGIC PROFIT MODEL (ROE MODEL) .
=
NET PROFIT NET WORTH
STRATEGIC MANAGEMENT (ROE)
MARGIN MANAGEMENT
$859 = 0.025 $34,580 $34,580 = ...
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