Samuelson Lee Mkt.350
Product Purchase Study of a Lincoln MKZ
Consumers that don't live next to a church, school or retail store have many options for travel. Some choose walking, some a bus that circles that particular area but probably won't deposit you outside the entrance. Another option is the light rail train system between Minneapolis and Bloomington with future development plans but that involves waiting for the train and then possibly taking a bus to wherever your going. A majority of consumers prefer to drive where they need to go although construction and accidents may slow the time it takes to get there. For this product purchase study, I chose to review my uncle Dean's purchase of a newer Lincoln MKZ, this was the biggest recent purchase of those I know, other than DVD's, basic necessities and clothing. Dean's decision to purchase the MKZ was fairly straight forward and involved research into the features offered by the competing car companies than which line of cars to purchase. Dean inherited a truck and a battered station wagon through some events in his life, he was worried about the reliability of the station wagon. An event he recalled was, on his way to a company outing at a St.Paul Saints baseball game, he was on Snelling Ave and attempting to get into freeway the on ramp when the station wagon began to shake, this was especially un-nerving as this was late summer and the temperature was roughly ninety degrees outside. With a new car, Dean wanted something reliable to withstand most of Minnesota's weather patterns. Along with the reliability, Dean wanted a car with a incredibly nice stereo, some models had the stereo but only on certain packages, for example: A Nissan Maxima
might have a 8 speaker, speed sensitive,6 cd,MP3 player with satellite radio but only on certain model. Other cars might have the stereo system but not as good engine (gas and performance wise). Dean had a somewhat unusual limitation, he could buy from Fords line of cars and only a Ford car, his friends had agreed to let Dean use their employee discount when he had decided on a car to purchase. After comparing cars and features that were standard with them, Dean had chosen his favorite, a Lincoln MKZ that was black with black leather interior. Standard features include a navigation system that gives directions in a surprisingly human voice, regular and satellite radio as well as a CD player, if the music doesn't suit his feelings and he doesn't have a cd to spare, Dean can plug his iPod into the car and charge it while listening to some driving music.