JOMC 140 Media Probe 1
5 Pages

JOMC 140 Media Probe 1

Course: JOMC 140, Fall 2008

School: UNC

Word Count: 1272

Rating:

Document Preview

A family gathers in their living room to enjoy a quiet evening together. Each family member has had a stressful day fulfilling their obligatory roles in society and now attempts to relax. As Father relaxes in his chair, he glances over the newspaper, noticing the large automotive ads featuring new vehicles on clearance. Mother skims her new installment of Cooking Light, spotting the full-page ad for a new design...

Unformatted Document Excerpt
Coursehero >> North Carolina >> UNC >> JOMC 140

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

family A gathers in their living room to enjoy a quiet evening together. Each family member has had a stressful day fulfilling their obligatory roles in society and now attempts to relax. As Father relaxes in his chair, he glances over the newspaper, noticing the large automotive ads featuring new vehicles on clearance. Mother skims her new installment of Cooking Light, spotting the full-page ad for a new design of skillet. The son and daughter lay in front of the television, laughing at the new Budweiser commercial playing during The Price is Right: Million Dollar Spectacular. Unbeknown to this family, an uninvited guest has been thrust into their living room along side them; its name is advertisements. The statement that advertisingisanideologythatmakesbuyingpowerameasureofbothvirtueandfreedomisa fallacywhenviewedfromtheperspectiveoftheviewer.Virtue,beingusedinthecontextofthe powerorcontrolheldbytheviewer,andfreedom,meaningtheviewersindependenceofchoice, areneitherappreciatednorprovidedtoviewers.Insteadthevirtueandfreedomseemtobelongto theadvertisersbecausethehavethepowertoplaceadvertisementswhereverandwheneverthey seefit,forcingviewerstoobservetheirproduct.Ads pervade all forms of media and insert themselves into viewers daily lives without their consent, and many times without their conscious knowledge. Asthephrasegoes,mediaareinthebusinessofdeliveringaudiencesto advertisers(Croteau64).Thus, the mass audiences of such media have little to no power or freedom of choice over the content and amount of advertisements that enter into their personal existence. Advertisers attempt to disguise their products in nonchalant manners so as to picture them as a component of normal life. Some may refute this assertion by suggesting that viewers have the choice whether or not to view, which does hold some veracity, but overall the consumers and/or viewers freedom to choose has been significantly limited by the relentless pursuit of the advertisers for the all important dollar. The extremely successful CBS game show The Price is Right is one of the best examples of advertisers invading all parts of media. The program has centered on asking contestants to guess the correct price of many household products, such as Dial soap or Planters peanuts, in order to win other larger products, like automobiles and furniture. Before each game begins, program announcer Rod Roddy provides the audience with a detailed description of the product along with the product name and slogan. Both The Price is Right employees and the advertisers benefit from the situation. The advertisers receive almost free exposure for their product, only costing them the price of the product they give to the game, while program receives products to use as prizes in order to hold the game. The program has been extremely popular with all demographic groups and has been airing regularly on CBS for almost 32 years, but viewers fail to realize that the program is comparable to an hour-long commercial. Viewers are bombarded with product advertisements during the entirety of the program, therefore the viewer has no choice but to accept the constant advertising or discontinue viewing the program. Advertisements not only pervade the small screen of television, but also the big screen of motion pictures. Movie theaters have always run ads for their snack bar, along with previews of coming attractions, a form on industry advertising (Croteau 64), but not until recent years has product placement within the film itself become highly prevalent. For instance, The Lost World: Jurassic Park, the 1997 sequel to Jurassic Park, has blatant product placement for 76 gas stations. During a long chase scene near the climax of the film, a large 76 sign is seen in the background. Directly following this event, a large ball with the 76 logo rolls by the vehicle containing the films main characters. Both instances push viewers to associate 76 gas stations with the star actors in the film and the adrenaline chase pumping scene. Placement of products in films can be profitable for both producers and advertisers. The use of products on screen or the mention of brand names by star actors can bring in big money, helping to offset the rising costs of film production. From the standpoint of advertisers, these plugs are a smart investment, in part because theatergoers cannot turn the page or flip the channel to avoid the ad (Croteau 65). Consequently, moviegoers are essentially held captive by the advertisers, having no say as to whether the ads are included and forcing to view them or else discontinue viewing the film. Renting or purchasing a video is no different because, before they even begin the film, viewers are inundated with advertisements for upcoming movies, product advertisements, and plugs for the movies soundtrack. Contrary to the aforementioned argument, one may assert that in fact the viewers do possess the virtue (power and control) and freedom (independence of choice) over advertisers. Advertisers pay mammoth amounts of money each year for ad placement during popular television show, space in magazines, banners on the Internet. In 2002, Verizon Telecommunications and AT&T Phone Services each spent over one billion dollars in advertisement in the United States alone (Schumann, Par. 2). In total, advertisers spent 95.9 billion dollars in advertising last year attempting to gain the attention and business of millions of American viewers (Schumann, Par. 3). Without the viewers decision to assume the role of consumer and purchase the advertisers product(s), the advertisers would be failed in the task and would not be profitable. Therefore viewers have some virtue (control) over the advertisers because they need them to purchase their products. Freedom (independence of choice) may also be in the hands of viewers rather than advertisers. Advertisers do not have the luxury of randomly selecting programs to place their products during but rather are forced to pay enormous sums of money to place their ads during the most popular shows. For instance, advertising during the smash hit sitcom Friends costs advertisers $473,500 for a 30 second spot (Linnett Par. 2). There is no specific formula for building a successful television program; programs are only successful if they are popular among the viewer audience. Thus, viewers have the freedom to se...

Textbooks related to the document above:

Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

UNC - JOMC - 140
Paul Johnson, Jenn Cage, Claire Broadaway, Brandon Barnes JOMC 140Political AdvertisingThe television commercial, because it is the most powerful form of advertising, is the most interesting and complex kind of political advertisement (Benoit 72).
UNC - JOMC - 142
Katherine StaffordAn Evaluation of the Role of Women in Newspapers Over the YearsAs the times change the news changes, and with that comes the changes in the approach of the means by which people discover the news, such as newspapers. Obviously,
UNC - JOMC - 153
Adventurous venture Vertical Edge allure climbs with sports popularityOriginally published in: The Herald-Sun Tuesday, December 23, 2003 Edition: Final Page: B1 BY PAUL BONNER pbonner@heraldsun.com; 419-6621 While you could say Hobie Wright's busine
UNC - JOMC - 153
SunTrust merger means big bucks for execs Seven top brass of CCB parent have parachutes of gold in their contractsOriginally published in: The Herald-Sun Friday, June 04, 2004 Edition: Final Page: A1 BY PAUL BONNER pbonner@heraldsun.com; 419-6621 Se
UNC - JOMC - 170
1 JOMC 170 Emily Barringer July 17, 2006 Luke Sullivan is a famous copywriter among the advertising business and has recently come out with a new book, Hey Whipple, Squeeze This, full of advice insight into the world of advertising. Sullivan has won
UNC - JOMC - 170
1Ogilvy on Advertising By David OgilvySarah Perry JOMC 170 Book Report July 18, 20062 About the Author David Ogilvy, born in 1911, was called by Time the most sought after wizard in the business. Ogilvy was one of the three key individuals in t
UNC - JOMC - 170
JOMC 170.1 Principles of Advertising Summer II 2006About the course. 3 credits. Survey of the economics, psychology, philosophy and history of advertising, with particular reference to research bases, copy, layout, media planning, production and t
UNC - JOMC - 170
JOMC 170.1 Principles of Advertising Summer II 2005About the course. 3 credits. Survey of the economics, psychology, philosophy and history of advertising, with particular reference to research bases, copy, layout, media planning, production and
UNC - JOMC - 171
MEMORANDUM TO: FROM: RE: JOMC 171 Students Joe Bob Hester Assignment 01 part 2 memoHeres the memo you need to read. It was originally a Monday Morning Memo from the Wizard of Ads (www.wizardacademy.com/). NOTE: It was written by a different Roy Wil
UNC - JOMC - 171
6 x 8 Template
UNC - JOMC - 171
Hard Goods Campaign Triumph Motorcycle Why are we advertising?To develop the pre-launch and outdoor for the new Triumph Rocket III.Whom are we talking to?Men age 30-50. These men are fans of big machinery with affluent incomes.What do they curr
UNC - JOMC - 171
JOMC 171: Outdoor Bulletin Template. This template is designed to be proportionate to the dimensions of an outdoor bulletin, 14 x 48. The solid line represents the edge of the bulletin. The dotted line represents the approximate area available for ex
UNC - JOMC - 172
JOMC 172 Old Exam 01. Your text discusses three important advantages of the traditional mass media. What are the limitations of the mass media in delivering advertising messages?02. More and more, media planners recommend that their clients use no
UNC - JOMC - 172
JOMC 172 Homework 05 (Target Audiences and Index Numbers) Target audiences are generally selected by identifying the important characteristics of consumers who have purchased the product or brand in the past. Table 1 shows both the U.S. population a
UNC - JOMC - 172
JOMC 172 Homework 09 (Frequency Exercise) IMS Industries, Inc. has developed a new formula of floor cleaner/polish that is specifically designed for newer hardwood floors. This is the first floor care product IMS has ever produced. The company inten
UNC - JOMC - 172
JOMC 172 Homework 07 (Geography)Part A: Computing BDI & CDI Two of the most useful tools available for helping a media planner make geographic decisions are the Brand Development Index (BDI) and the Category Development Index (CDI). Use the data f
UNC - JOMC - 191
JOMC 191.7 Sportswriting Game AdvanceNatalie Butts October 9, 2002World Series Comes to Chapel HillThe stakes are high for this years World Series. With the losing team having to run ten miles and buy pizza for the winners, the players are takin
UNC - JOMC - 191
JOMC 191.7 Sportswriting Personality ProfileNatalie Butts November 6, 2002The transition to college life can be difficult for the average freshman. Add to that adjustment a string of unusual and unlucky incidents and that freshman might just reth
UNC - JOMC - 211
JOMC 211 Statistics for Mass Communication Research (Spring 2003) 4-5:15 MW, Carroll 142 Robert L. Stevenson robert_stevenson@unc.edu Office: 383 Carroll Voice: 962-4082 Office hours: 9:30-11:30 MW and by appointment A phone call or email is recomme
UNC - JOMC - 256
SYLLLABUS FOR JOMC 256.002 Feature WritingCourse call number: Class location: Instructor:04153 Carroll Hall 11 Richard Cole Some Basic Commentary on Feature StoriesExcellent feature stories are difficult and challenging. The feature writer must
UNC - JOMC - 710
JOMC 710 Computing Concepts and Issues: Power Tools for the Mind Instructor: Debashis Deb Aikat Course Modules What You Will Learn:This course is not designed to teach everything, but it should help you improve your conceptual grasp of the Internet
UNC - JOMC - 711
JoMC711:WritingforDigitalMedia Syllabus|Fall2008 CertificateinTechnology&Communication SchoolofJournalism&MassCommunication UniversityofNorthCarolinaatChapelHill BrianCarroll,Ph.D. AssistantProfessorofJournalism CB299,LAU100BerryCollege MountBerr
UNC - JOMC - 712
JOMC 712: Visual Communication & Web DesignInstructor: Serena Fenton Course InformationThis is a wide ranging, fast moving course in design, with a focus on visual communication, information architecture and web design. Each week we will focus on a
UNC - JOMC - 801
EXAMPLE: Agenda-Setting Research Design by Media Type (Television)StudyWhat population of communication content units was examined? Economic news coverage on evening network news broadcasts.Was sampling What time used, and if so, frame is what
UNC - YAP - 058
Distance FieldsAvneesh SudCOMP 290-058, Fall 2003The UNIVERSITY of NORTH CAROLINA at CHAPEL HILLOverviewWHAT are Distance Fields? HOW are they computed? WHY do we care?2The UNIVERSITY of NORTH CAROLINA at CHAPEL HILLOverviewWHAT are Dis
UNC - YAP - 079
Fractional CascadingAdrian Ilie and Miguel Otaduy COMP 290-0792001Please stay awakeWhat is Fractional Cascading anyway?An efficient strategy for dealing with iterative searches that achieves optimal time in linear space. [Fractional Cascading,
UNC - YAP - 230
MARCH 2001 VOLUME 14, NUMBER 3 Copyright 2001 by the American Chemical SocietyInvited Reviewp53 Signaling and Cell Cycle CheckpointsZoe A. Stewart and Jennifer A. Pietenpol*Department of Biochemistry, Center in Molecular Toxicology, and Vanderb
North Texas - ACCT - 2010
ACCOUNTING 2010.002 COURSE SYLLABUS SUMMER 2008INSTRUCTOR Ross Cutler Office: BUSI 217D Office Hours: M 10-10:30AM; Wed Thrs 10 11AM; Also by Appointment Office Telephone: 565-3098 (only during office hours. I dont return phone calls.) E-Mail: Ro
North Texas - ACCT - 2020
ACCT 2020 Managerial Accounting Syllabus Summer II 2008 Name: Professor Joshua C. Racca - Josh Office: BA 233 Phone: (940)565-3174 generally you shouldnt bother I share this phone with others and there is no answering machine E-Mail (preferred): Rac
North Texas - ACCT - 2020
ACCT 2020 Managerial Accounting Summary Syllabus Spring 2007 Section 007 Name: Professor Joshua C. Racca Office: BUSI 233 Phone: 940-565-3174 E-Mail: RaccaJ@unt.edu Office Hours: Monday 5:00 6:30 pm And by appointment, send email If you need to co
North Texas - ACCT - 3110
ACCOUNTING 3110.004 INTERMEDIATE ACCOUNTING I SPRING 2007 PROFESSOR: OFFICE: PHONE: FAX: E-MAIL: OFFICE HOURS: Alan G. Mayper, Ph.D., CPA BAB 202F 940/565-3100 940/565-3803 Mayper@unt.edu T: 2:30 - 4:00; W: 2:30 - 4:00; and by appointment. Letitia Pl
North Texas - ACCT - 3110
CSCE 3110 Data Structures and Algorithm AnalysisRada MihalceaWhat this course is about ?Data structures: conceptual and concrete ways to organize data for efficient storage and efficient manipulation Employment of this data structures in the desi
North Texas - ACCT - 3110
CSCE 3110 Data Structures and Algorithm AnalysisInstructor InformationDr. Yan Huang Email: huangyan@unt.edu Office: NTRP F251 Phone: 565-8353 TA: TBACourse Webpage and ScheduleCourse webpage can be found at:http:/www.cse.unt.edu/~huangyan/3110
North Texas - ACCT - 3270
1.Product costing information is used by managers: a. to make decisions and strategy b. for planning and control c. for cost management *d. All of these answers are correct. _ is the process of distributing indirect costs to products. *a. Cost allo
North Texas - ACCT - 3270
1.Process costing should be used to assign costs to products when the: a. units produced are similar b. units produced are dissimilar c. calculation of unit costs requires the averaging of unit costs over all units produced *d. Both a and c are cor
North Texas - ACCT - 3270
Problem 2 Answer: a. Budgeted sales Add: Required ending inventory Total inventory requirements Less: Beginning inventory Budgeted production b. Targeted ending inventory in lbs. Production needs in lbs.* *July 120,000 63,000 183,000 60,000 123,00
North Texas - ACCT - 4100
UNIVERSITY OF NORTH TEXAS DALLAS CAMPUS ACCT 4100 Accounting Systems Spring 2007 Section 091 Mondays 6:00PM 8:50PM Room DAL1 201DINSTRUCTOR: Name: Office; Office Hours: Email: Phone Number:Jeffrey R. Kromer, CPA, MBA, CISA, CBA, CFSA To Be Dete
North Texas - ACCT - 4140
ADVANCED ACCOUNTING PRINCIPLESACCT 4140/5140 Summer 2007 COURSE SYLLABUS INSTRUCTOR:Name: Office Number: Office Hours: Email: Phone Number: Rusty Hale, CPA BUSI 217K Immediately before and after class. Additional times available by appointment. rus
North Texas - ACCT - 4270
ACC 4270 MANAGERIAL ACCOUNTING Spring 2007 Instructor Rusty Hale (rusty.hale@gt.com) 214.561.2380 (GT office) 918.633.9600 (mobile use with respect) I will be available immediately before and after class. Additional times available by appointment. C
North Texas - ACCT - 4300
Behavior Change Strategies for the Fitness ProfessionalThose who are enamored of practice without science are like a captain who sails without a compass -Leonardo da VinciBehavior Change Theories Transtheoretical Model of Behavior Change Theory
North Texas - ACCT - 4420
ACCOUNTING 4420 INTERNATIONAL ACCOUNTING SUMMER I 2008 TERESA CONOVER, Ph.D., CPA OFFICE: BA202G (moving to 217C) PHONE: (940) 565-3867 INTERNET: teresa.conover@unt.edu FAX: (940) 565-3803 HOURS: TuTh 1:30 p.m.-2:00 p.m. Th 5:00 p.m.-6:00 p.m., and b
North Texas - ACCT - 5130
UNT Dallas Accounting 5130.090 15250 / Accounting for Management Spring 2007Instructor: Dennis Elam PhD CPA Office: 355 Office Hours: MW 8-9:30, 12:15-3:00, Sat 8-9 AM, 12- 1 PM Office Phone: 972 780 3007 E-Mail Address: delam@unt.edu / denniselam@
North Texas - ACCT - 5130
Additional 5130 12-45 13-29, 33, 44 or 45 14-44, 45, 46, 47, 54 16-24, 35, 40
North Texas - ACCT - 5130
BCIS 5130: Fundamentals of Presentation Design Fall 2003Instructor: Class: Office: Office Hours: Dr. Daniel A. Peak Wednesdays 6:30-9:30PM Business Administration Bldg., 338G. Tel: 940-359-7210 At UNTSC: M: 4:30-6:30 PM At UNT: W: 4:30-6:30 PM, or b
North Texas - ACCT - 5140
ADVANCED ACCOUNTING ANALYSIS ACCT 5140 - 001 Summer 2008 BUSI 230 ADDENDUM to ACCT 4140 SYLLABUS Dr. O. Scott Stovall ACCT 4140/5140 Students enrolled in ACCT 5140 are subject to the requirements, policies, and course schedule described on the attac
North Texas - ACCT - 5320
PowerPoint ProblemsChapter 13 Bonus Case Study of Welz Business MachinesMANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing1Problem StatementWelz Business Machines sells and services copiers, compute
North Texas - ACCT - 5360
XMLIntroduction XML: Extensible Markup Language Defined by the WWW Consortium (W3C) Originally intended as a document markup language not a database languageDocuments have tags giving extra information about sections of the documentE.g. <
North Texas - ACCT - 5360
Storage and File Structure IISome of the slides are from slides of the book Database System Concepts Fourth Edition. All copy rights belong to the original authors.1/14/2005Yan Huang - CSCI5330 Database Implementation Storage and File Structur
North Texas - ACCT - 5360
Database Management System ImplementationTR, 10:00am-11:20am NTRP B 140 Instructor: Dr. Yan Huang TA: TBDWho am I?Dr. Yan Huang, graduated 2003 from University of Minnesota Research interests: database, data mining, GIS Taught under/graduate dat
North Texas - ACCT - 5640
North Texas - ACCT - 5640
ConsciousnessWhats it all about?Inattentional Blindness Linking perception and attention What (if anything) do we perceive w/o attention? Mack & Rock (1998) Participants engaged in another task have an element added at one point Example:
North Texas - ACCT - 5640
142(Eds.). (2003). The development and treatment of girlhood aggression. Hillsdale, NJ: Erlbaum. Scaramella, L.V., Conger, R.D., Simons, R.L., & Whitbeck, L.B. (1998). Predicting risk for pregnancy by late adolescence: A social contextual perspectiv
North Texas - ACCT - 5640
146 Finally, a major challenge for research is to develop alternative assessment forms aligned with the revised transfer concept. Traditional static, standardized tests of achievement should be replaced by dynamic assessments that allow students to d
North Texas - ACCT - 5710
Multiple RegressionMultiple regression Previously discussed the one predictor scenario Multiple regression is the case of having two or more variables predicting some outcome This basic idea is the same as simple regression, however much more w
North Texas - ACCT - 5710
More partial and semipartialDependent Variable The variance to account for = 16 Blocks Two potential predictorsPredictor 13/16 = ~19% variance accounted for by Predictor 1Predictor 24/16 = 25% variance accounted by Predictor 2Predictor 1 a
North Texas - ACCT - 5710
Model AdequacyRunning a Real Regression Analysis Testing Assumptions, Checking for Outliers, and MoreNormal distribution of residuals Our normality assumption applies to the residuals One can simply save them and plot a density curve/histogra
North Texas - ACCT - 5710
Repeated Measures DesignRepeated Measures ANOVA Insteadof having one score per subject, experiments are frequently conducted in which multiple scores are gathered for each case Repeated Measures or Within-subjects designAdvantages Design n
North Texas - AGER - 2000
172Community Service/Public Service The Department of Behavior Analysis offers a sequence of four applied behavior analysis courses on early intensive intervention for children with autism. Students in other fields may minor in any of the School of
North Texas - AGER - 2000
Department of HistoryMain Departmental Office Wooten Hall, 225 P.O. Box 310650 Denton, TX 76203-0650 (940) 565-2288 Fax: (940) 369-8838 Web site: www.unt.hist.edu Richard M. Golden, Chairin the social science major or for elective credits. History
North Texas - AGER - 2000
Applied Gerontology/Behavior Analysis169Master of Arts and Master of ScienceApplied Gerontology Required courses: AGER 5710, 5780, 5860 and 5940. The internship is optional, with the understanding that, without either the internship or extensive
North Texas - AGER - 2000
AcademicsDefinition of TermsAcademic Status This term is used as an indication of a students academic standing with the university. Students must maintain certain minimum academic standards to remain in good academic standing. Students failing to m