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81 Pages
Arbitron3
Course: COMM 3, Fall 2008School: S.F. State
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Word Count: 277
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Survey Differential Treatment Special survey procedures that are used to increase participation rates of targeted demographic groups that tend to be under-represented in surveys. Random Sampling A process used by Arbitron that randomly selects households for Arbitron surveys. Proportionality Sample proportionality is a measure of how closely the in-tab diary sample matches the composition of a markets...
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Survey Differential Treatment
Special survey procedures that are used to increase participation rates of targeted demographic groups that tend to be under-represented in surveys.
Random Sampling
A process used by Arbitron that randomly selects households for Arbitron surveys.
Proportionality
Sample proportionality is a measure of how closely the in-tab diary sample matches the composition of a markets population. Arbitron tracks proportionality for age/sex, county (or split county) and, where applicable, race/ethnicity. In other words, if 45% of a markets population resides in Smith County, Arbitron will plan its sample to result in a 45% of the in-tab diaries from Smith County.
Radio Market Report
Syndicated Arbitron report that contains audience estimates for a specified survey period in a particular Arbitron-defined market, audience trends based on prior Arbitron surveys and general market Weighting
Sample information.
Sample weighting is a process used to weight the return diary sample (in-tab) to proportions that closely match the population distribution in the market. Weights are applied to every diary based on the diarykeepers sex, age, county of residence and (where applicable) race/ethnicity. The weighting process results in assigning a Persons-Per-Diary Value (PPDV) to each diary, so that the sum of the PPDVs for each reported demo group, as well as for the total market area, will approximate the population estimates...
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FSU - COMM - 4
Time Spent Listening (TSL)An estimate of the amount of time the average listener spent with a station during a particular daypart. This estimate is expressed in hours and minutes and only shown for the Metro in Arbitron Radio Market Reports.
S.F. State - COMM - 4
Time Spent Listening (TSL)An estimate of the amount of time the average listener spent with a station during a particular daypart. This estimate is expressed in hours and minutes and only shown for the Metro in Arbitron Radio Market Reports.
FSU - COMM - 06
Chapter 6 : RADAR (Radio's All Dimension Audience Report)In the distant past, radio networks provided music and variety programs to affiliate stations. With the growth of television in the 1950's, radio networks were reduced to primarily broadcasti
S.F. State - COMM - 06
Chapter 6 : RADAR (Radio's All Dimension Audience Report)In the distant past, radio networks provided music and variety programs to affiliate stations. With the growth of television in the 1950's, radio networks were reduced to primarily broadcasti
FSU - COMM - 02
Back Back to NewsroomArbitron Releases December 2002 RADAR 75 Radio Network Ratings33 Radar-rated Networks Reach 75 Percent of U.S. Consumers During a Typical Week 12.16.02NEW YORK, December 16, 2002 - Arbitron Inc. (NYSE: ARB) announced today th
S.F. State - COMM - 02
Back Back to NewsroomArbitron Releases December 2002 RADAR 75 Radio Network Ratings33 Radar-rated Networks Reach 75 Percent of U.S. Consumers During a Typical Week 12.16.02NEW YORK, December 16, 2002 - Arbitron Inc. (NYSE: ARB) announced today th
FSU - COMM - 07
Chapter 7: History And Method Of Television DiaryQ: In what ways would national television audience measurement differ from local audience measurement? A: (1) measurement of national programming vs. local programming, (2) one national sample vs. ma
S.F. State - COMM - 07
Chapter 7: History And Method Of Television DiaryQ: In what ways would national television audience measurement differ from local audience measurement? A: (1) measurement of national programming vs. local programming, (2) one national sample vs. ma
FSU - COMM - 08
Chapter 8: Nielsen Diary Method Nielsen measures television viewing in 210 local markets with the diary. With Nielsen's use of diaries for television and Arbitron's use of diaries for radio, it should be obvious why the diary method is the dominant f
S.F. State - COMM - 08
Chapter 8: Nielsen Diary Method Nielsen measures television viewing in 210 local markets with the diary. With Nielsen's use of diaries for television and Arbitron's use of diaries for radio, it should be obvious why the diary method is the dominant f
FSU - COMM - 09
Chapter 9: The Nielsen Report: Reading And InterpretationWe begin with more terms and formulas specifically addressed TV audience measurement. Keep in mind that the terms and formulas you learned in Chapter 5 (Arbitron Report) apply here as well. Q
FSU - COMM - 11
Chapter 11: History And Method Of Nielsen Household MeterNational measurement of television began with the Nielsen-Hooper national service in 1950 which employed a household meter. By 1960 Nielsen was able to provide ratings based on total U.S. hou
S.F. State - COMM - 11
Chapter 11: History And Method Of Nielsen Household MeterNational measurement of television began with the Nielsen-Hooper national service in 1950 which employed a household meter. By 1960 Nielsen was able to provide ratings based on total U.S. hou
S.F. State - COMM - 12
Chapter 12: History And Methodology of the People Meter As noted earlier, the audimeter was replaced by the People Meter in 1987. This major change in national television audience measurement was very controversial and strongly criticized. Could fami
FSU - COMM - 13
Chapter 13: Cable Audience MeasurementUp to this point we have focused on radio and broadcast television. Now we will take a brief look at cable television. Q: Would cable need ratings if it was 100% subscriber-based? A: No. However, when it became
S.F. State - COMM - 13
Chapter 13: Cable Audience MeasurementUp to this point we have focused on radio and broadcast television. Now we will take a brief look at cable television. Q: Would cable need ratings if it was 100% subscriber-based? A: No. However, when it became
FSU - COMM - 14
Chapter 14: Radio ProgrammingData and information for making radio programming decisions come primarily from two sources: ratings research and qualitative/customized research. We looked at music research in Chapter 2. Later, we will look at focus g
FSU - COMM - 15
Chapter 15: Radio SalesLike programming, we could devote an entire course to the topic of broadcast and cable selling. In such a course we would look at the qualities that make a salesperson successful, prospecting, presentations, and much more. Al
S.F. State - COMM - 15
Chapter 15: Radio SalesLike programming, we could devote an entire course to the topic of broadcast and cable selling. In such a course we would look at the qualities that make a salesperson successful, prospecting, presentations, and much more. Al
FSU - COMM - 16
Chapter 16: TV/Cable ProgrammingOverview Television and cable programming is in a period of tremendous change. Twenty-five years ago, there were the three major networks, ABC, CBS, and NBC. In most markets there were local affiliates: stations that
S.F. State - COMM - 16
Chapter 16: TV/Cable ProgrammingOverview Television and cable programming is in a period of tremendous change. Twenty-five years ago, there were the three major networks, ABC, CBS, and NBC. In most markets there were local affiliates: stations that
FSU - COMM - 17
Chapter 17: TV/Cable SalesTelevision stations are in business not to entertain or inform you, but to make a profit. Stations derive income from advertising sales, both in the form of national spot and local advertising revenues. The larger the mark
S.F. State - COMM - 17
Chapter 17: TV/Cable SalesTelevision stations are in business not to entertain or inform you, but to make a profit. Stations derive income from advertising sales, both in the form of national spot and local advertising revenues. The larger the mark
S.F. State - COMM - 18
Chapter 18: Alternatives To Arbitron As you have learned, Arbitron is the king-of-the-hill in radio audience measurement. By virtue of Arbitron's national syndicated service, the diary is the primary means for gathering radio listening data. For a pe
FSU - COMM - 19
Chapter 19 : Alternatives To Nielsen Diary and the PeoplemeterThere have been numerous criticisms lodged against the current methods used to measure television viewing: the diary and the people meter. Television has evolved from a household medium
S.F. State - COMM - 19
Chapter 19 : Alternatives To Nielsen Diary and the PeoplemeterThere have been numerous criticisms lodged against the current methods used to measure television viewing: the diary and the people meter. Television has evolved from a household medium
S.F. State - COMM - 20
Chapter 20: New Developments in Electronic Media Audience ResearchArbitron Portable People Meter (PPM) In recent years the traditional methods for measuring audiences has not kept pace with the blending of digital technology. Current ratings system
FSU - COMM - 21
1Chapter 21: Custom ResearchCustom research is research that is "tailored to meet the needs of a particular sponsor and may never be seen by outsiders" (Webster, Phalen, and Lichty (2000), Ratings Analysis: The Theory and Practice of Audience Res
S.F. State - COMM - 21
1Chapter 21: Custom ResearchCustom research is research that is "tailored to meet the needs of a particular sponsor and may never be seen by outsiders" (Webster, Phalen, and Lichty (2000), Ratings Analysis: The Theory and Practice of Audience Res
FSU - COMM - 22
1Chapter 22: Focus Group ResearchFocus Group Interviews In Radio Research Steps in planning group interview research Planning group interview research is not unlike planning other research: 1. 2. 3. 4. 5. 6. 7. In light of (a) the problem being ad
S.F. State - COMM - 22
1Chapter 22: Focus Group ResearchFocus Group Interviews In Radio Research Steps in planning group interview research Planning group interview research is not unlike planning other research: 1. 2. 3. 4. 5. 6. 7. In light of (a) the problem being ad
FSU - COMM - 23
1Chapter 23: Measuring Internet (Web) UsageCompanies with a web presence recognize that, for the web to be a viable advertising medium, they must provide data on consumer usage. Statistically valid research is required by investors as well as by
S.F. State - COMM - 23
1Chapter 23: Measuring Internet (Web) UsageCompanies with a web presence recognize that, for the web to be a viable advertising medium, they must provide data on consumer usage. Statistically valid research is required by investors as well as by
FSU - ECO - 5936
Professor Sass ECO 5114Sample Midterm Questions10 point Questions 1. Suppose that there is an increase in the Federal excise tax on gasoline. How would this affect the quality of gasoline sold? Would an increase in state sales taxes have the same
S.F. State - ECO - 5936
Professor Sass ECO 5114Sample Midterm Questions10 point Questions 1. Suppose that there is an increase in the Federal excise tax on gasoline. How would this affect the quality of gasoline sold? Would an increase in state sales taxes have the same
FSU - ECO - 5936
Professor Sass ECO 5114Final Exam Study Questions Please note that the following questions only cover material since the midterm. While I have attempted to draw material from each of the lectures since the midterm, the questions are not intended to
S.F. State - ECO - 5936
Professor Sass ECO 5114Final Exam Study Questions Please note that the following questions only cover material since the midterm. While I have attempted to draw material from each of the lectures since the midterm, the questions are not intended to
FSU - GRADUATEHA - 2007
The Florida State UniversityDEPARTMENT OF SPORT MANAGEMENT, RECREATION MANAGEMENT, AND PHYSICAL EDUCATIONGRADUATE STUDENT POLICY HANDBOOKLast Updated Fall 2006FOREWARD to Graduate StudentsWelcome to the Department of Sport Management, Recre
S.F. State - GRADUATEHA - 2007
The Florida State UniversityDEPARTMENT OF SPORT MANAGEMENT, RECREATION MANAGEMENT, AND PHYSICAL EDUCATIONGRADUATE STUDENT POLICY HANDBOOKLast Updated Fall 2006FOREWARD to Graduate StudentsWelcome to the Department of Sport Management, Recre
FSU - GSMPOSTER - 2009
GLOBAL SPORT MANAGEMENT PROGRAM SUMMER 2009We are excited to offer our GLOBAL SPORT MANAGEMENT program through Florida State Universitys office of International Programs. Leading the trip this year will be Dr. Cecile Reynaud, a faculty member in FSU
S.F. State - GSMPOSTER - 2009
GLOBAL SPORT MANAGEMENT PROGRAM SUMMER 2009We are excited to offer our GLOBAL SPORT MANAGEMENT program through Florida State Universitys office of International Programs. Leading the trip this year will be Dr. Cecile Reynaud, a faculty member in FSU
FSU - ECO - 5936
SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations ANOVA df Regression Residual Total 1 4 5 SS 3085.89 294.72 3380.61 MS 3085.89 73.68 F Significance F 41.88 00.96 0.91 0.89 8.58 6Intercept Trav
S.F. State - ECO - 5936
SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations ANOVA df Regression Residual Total 1 4 5 SS 3085.89 294.72 3380.61 MS 3085.89 73.68 F Significance F 41.88 00.96 0.91 0.89 8.58 6Intercept Trav
FSU - ECO - 5936
UntitledHISTORIC PRESERVATION IN Ste. Genevieve, Missouri: A SURVEY OF PUBLIC OPINION Conducted by: Department of Economics and Finance Central Missouri State University Warrensburg, Missouri You have be
S.F. State - ECO - 5936
UntitledHISTORIC PRESERVATION IN Ste. Genevieve, Missouri: A SURVEY OF PUBLIC OPINION Conducted by: Department of Economics and Finance Central Missouri State University Warrensburg, Missouri You have be
FSU - MAGNET - 31
Magneto Quantum Oscillations in YBa2Cu4O8National High Magnetic Field LaboratoryPulsed Field Facility User Program, Los Alamos National LaboratorySince the discovery of high temperature superconductors, clear magneto quantum oscillations have elud
S.F. State - MAGNET - 31
Magneto Quantum Oscillations in YBa2Cu4O8National High Magnetic Field LaboratoryPulsed Field Facility User Program, Los Alamos National LaboratorySince the discovery of high temperature superconductors, clear magneto quantum oscillations have elud
FSU - TR - 28
Design Strategies for Need-Based Internet Web Sites in Counseling and Career Services: Technical Report Number 28James P. Sampson, Jr. Darrin L. Carr Julia Panke Scott Arkin Meagan Minvielle Stacie H. VernickJuly 15, 2003 Copyright 2003 by Florid
S.F. State - TR - 28
Design Strategies for Need-Based Internet Web Sites in Counseling and Career Services: Technical Report Number 28James P. Sampson, Jr. Darrin L. Carr Julia Panke Scott Arkin Meagan Minvielle Stacie H. VernickJuly 15, 2003 Copyright 2003 by Florid
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Need-Based Process 1A Process for Developing the Structure of Need-Based Web Sites: Technical Report 29Julia Panke Darrin L. Carr Scott Arkin James P. Sampson, Jr.April 23, 2001Copyright 2001 by Florida State University All Rights ReservedC
S.F. State - TR - 29
Need-Based Process 1A Process for Developing the Structure of Need-Based Web Sites: Technical Report 29Julia Panke Darrin L. Carr Scott Arkin James P. Sampson, Jr.April 23, 2001Copyright 2001 by Florida State University All Rights ReservedC
FSU - TR - 29
A Process for Developing the Structure of Need-Based Web Sites: Technical Report 29Julia Panke, Darrin L. Carr, Scott Arkin, & James P. Sampson, Jr. Florida State UniversityCopyright 2002 by Florida State University, All Rights Reserved1Overvie
S.F. State - TR - 29
A Process for Developing the Structure of Need-Based Web Sites: Technical Report 29Julia Panke, Darrin L. Carr, Scott Arkin, & James P. Sampson, Jr. Florida State UniversityCopyright 2002 by Florida State University, All Rights Reserved1Overvie
Youngstown - WCBA - 05
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Kentucky State University - WCBA - 207
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Youngstown - WCBA - 207
Application and Registration InformationMBA ProgramApplications should be submitted at least one month prior to the beginning of the term in which the student wishes to begin coursework. An applicant will be evaluated for admission to the MBA progr
Kentucky State University - WCBA - 207
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Youngstown - MAAG - 6958
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Kentucky State University - MAAG - 6958
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Search Tips for Research DatabasesOhioLINK offers over 100 databases for finding information. Not all databases are searched the same way. However, many of these databases reside on computers in Columbus and use search software called Dataware. The