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CHAP4.Coke_data

Course: AEM 4150, Fall 2008
School: Cornell
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1970 year 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Qcoke 24 26 26 28 28 28 31 33 34 35 35 35 35 37 39 41 43 44 46 46 47 47 47 48 49 51 52 53 54 54 53 53 53 52 52 52 Pcoke 0.61 0.64 0.66 0.67 0.83 1.03 0.99 1.04 1.13 1.23 1.38 1.52 1.56 1.60 1.63 1.64 1.65 1.69 1.69 1.73 1.79 1.80...

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1970 year 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Qcoke 24 26 26 28 28 28 31 33 34 35 35 35 35 37 39 41 43 44 46 46 47 47 47 48 49 51 52 53 54 54 53 53 53 52 52 52 Pcoke 0.61 0.64 0.66 0.67 0.83 1.03 0.99 1.04 1.13 1.23 1.38 1.52 1.56 1.60 1.63 1.64 1.65 1.69 1.69 1.73 1.79 1.80 1.83 1.85 1.85 1.91 1.91 1.89 1.88 1.90 1.97 2.00 2.01 2.01 2.04 2.11 $ 1.5 Pjuice 1.29 1.34 1.43 1.44 1.50 1.62 1.65 1.99 2.11 2.31 2.47 2.83 2.96 2.97 3.25 3.41 3.24 3.38 3.79 3.91 4.31 4.08 4.27 4.04 4.06 4.20 4.45 4.55 4.62 4.83 4.95 5.09 5.12 5.26 5.15 5.11 $ 3.4 INCOME 3.6 3.9 4.1 4.6 5.0 5.5 6.0 6.5 7.2 8.0 8.8 9.8 10.4 11.1 12.3 13.0 13.6 14.2 15.3 16.3 17.1 17.6 18.5 18.9 19.6 20.3 21.1 21.9 23.2 24.0 25.5 26.2 27.2 28.1 29.6 30.6 $1000/person 15.2 CPI 0.39 0.41 0.42 0.44 0.49 0.54 0.57 0.61 0.65 0.73 0.82 0.91 0.97 1.00 1.04 1.08 1.10 1.14 1.18 1.24 1.31 1.36 1.40 1.45 1.48 1.52 1.57 1.61 1.63 1.67 1.72 1.77 1.80 1.84 1.89 ADVjuice 1.95 ADVcoke AGE2044 TREND 222 85 32 1 409 179 32 2 562 255 33 3 680 315 33 4 613 198 34 5 609 278 34 6 671 386 35 7 561 348 35 8 746 458 36 9 926 475 37 10 885 422 37 11 806 471 38 12 833 375 39 13 958 443 39 14 975 519 40 15 926 453 40 16 794 389 40 17 790 443 40 18 939 533 40 19 905 545 40 20 1036 558 40 21 981 514 40 22 924 485 40 23 617 379 40 24 738 471 39 25 1155 648 39 26 1165 702 38 27 846 458 38 28 764 422 38 29 1005 547 37 30 821 405 37 31 835 363 37 32 706 399 36 33 700 445 36 34 766 613 36 35 799 723 35 36 real mil$ 796 real mil$ 436 % 37.2 Unit Gal/person Mean value 42.0 1.2 18.5 Data for AEM4150 Chapter 4: Carbonated Soft-Drink Demand in the United States, 1970-2005 Source: Zheng and Kaiser 2008 Using this data, we will learn: 1. How to specify a demand model 2. Why we need to deflate price/monetary variable 3. How to run a regression using MS Excel Click Data sheet tab, select Tools|Data Analysis, select Regression in the Analysis Tools list box, and Click the OK button. 4. How to interpret econometric results
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Cornell - AEM - 4150
The Impact of Dietary Cholesterol Concerns on Consumer Demand for Eggs in the USABySCHMIT AND KAISER (2003)Step 1: Problem definitionBeginning in the 1980s, the Incredible Edible Egg suffered a barrage of negative publicity surrounding the pote
Cornell - AEM - 4150
Commodity Advertising EconomicsCommodity Advertising EconomicsObjectives:1. 2. 3. 4. 5. Provide an overview of U.S. commodity advertising economics Discuss background on advertising and basic economic theory of advertising Examine programs in the
Cornell - AEM - 4150
East Side Food Store Adds Energy Charge to PricesNY Times Sep 24, 2008 Josefina Berlata, a cashier at Elis on the Upper East Side, waited for a customer to add the energy surtax to her payment. The latest sign of the rising cost of everything gre
Cornell - AEM - 4150
Temporal Variations in PriceCommodity prices are the result of a complex mixture of changes associated with seasonal, cyclical, trend, and random factors. T&RReviewWhat have we learned (hopefully) so far? 1. Basic demand theory 2. Basic supply th
Cornell - AEM - 4150
An Application of Options Contract A put gives the buyer of the option the right to sell a particular asset (including a futures contract) at the price designated in the put. A call option gives the buyer the right to buy a particular asset (includ
Cornell - AEM - 4150
Government Price InterventionThe milk subsidy: Obama, yes; McCain, no Wisc. State Journal, Oct 23, 08 Just weeks before the tight 2004 presidential election, incumbent Bush came to Eau Claire to announce his support for a dairy subsidy that favors
Cornell - AEM - 4150
Additional Empirical Studies in Price AnalysisA. Primary (and Secondary) educational market B. Two-sided market pricing strategy C. Auction marketA: Primary educational market (public schools)Why do we pay property tax? Why do we pay sales tax? W
Cornell - AEM - 4150
Short Answers to Prelim 1, AEM 4150, Fall 2008 Section I. 1. In economics, the producer theory states that producers maximize profit by optimizing profit, subject to technological constraint. The demand theory states that consumers maximize utility b
Cornell - AEM - 4150
Futures and OptionsFUTURES AND OPTIONSComponent of corporate finance Institutional mechanism for controlling (particularly) price risks Also provides opportunities for speculative gain F&O are forms of derivatives2Specialized Subject Real Alpha
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #1 This assignment is due at the beginning of class on Tuesday September 16, 2008. 1. Answer all of the following short questions. Be careful to use the appropriate terminology in each circumstance: (a) E
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #1 Suggested Solutions 1. (a) An increase in supply refers to a shift in the supply curve to the right. Whereas, an increase in the quantity supplied refers to a movement along the supply curve (i.e., an
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #2 This assignment is due at the beginning of class on Tuesday September 23, 2008.1. Answer all of the following short questions. (a) Which good is more price inelastic, jeans or clothes? Pork or meat?
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #2 Suggested Solutions1. (a) clothes Meat. Broadness. (b) Advertising usually changes consumer demand through consumers tastes and preferences. Positive information may shift demand curve to the right,
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #3 This assignment is due at the beginning of class on Tuesday September 30, 2008. 1Answer all of the following short questions. (a) Find one example of unit tax (also called excise tax) and identify whet
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #3 Suggested Solutions 1. (a) Alcohol consumption, on buyer. No Child Left Behind is a federal education subsidy, which is received directly by schools (sellers of education). (b) Lunch menu (lower price)
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #4 This assignment is due at the beginning of class on Tuesday October 7, 2008. 1Answer all of the following short questions. (a) Explain why we need to deflate price/monetary variables in empirical price
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #4 Suggested Solutions 1. (a) To permit direct comparison between dollar figures from different points in time. By deflating, one seeks to obtain the best-possible measure of real prices; decision-makers
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #5 This assignment is due at the beginning of class on Thursday October 16, 2008. 1. Answer all of the following questions. (a) Which advertising should be market share neutral, generic advertising or bra
Cornell - AEM - 4150
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Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #6 This assignment is due at the beginning of class on Tuesday October 28, 2008. 1. Dairy farmer John sells fluid milk to Dean Foods, a large milk processor, for $1 a gallon. Dean foods sells processed mi
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #6 Suggested Solutions 1. (a) Farm-processor marketing margin = processor price farm price = $1.45 1 = $.45. Processor-retail marketing margin = retail price processor price = $3.20 1.45 = 1.75 Farm-r
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Price Analysis AEM 4150 Fall 2008Homework Assignment #7 Due Date: Tuesday November 4, 20081. Elasticities and Joint Products: The fresh oranges and orange juice that are produced by Floridas orchards can be considered to be joint products - the be
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #7 Suggested Solutions 1. Elasticities and Joint Products: Based on the information provided: Xoranges = all oranges, the basic commodity Xfresh = fresh oranges Xjuice = orange juice Xfresh = 75,000 bushe
Cornell - AEM - 4150
Price Analysis AEM 4150 Fall 2008Homework Assignment #8 Due Date: Tuesday November 11, 20081. Answer all of the following short questions. Be careful to use the appropriate terminology in each circumstance: (a) True or False. Principal source of p
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AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #8 Suggested Solutions 1. (a) False. Supply side. (b) True. (c) Bad news seems to have a more pronounced impact on stock price volatility than does good news. (d) No biological constraints for downward ph
Cornell - AEM - 4150
Price Analysis AEM 4150 Fall 2008Homework Assignment #9 Due Date: Tuesday November 25, 20081. Least cost method transfer cost (per unit of product) airtruck rail0DistanceAnswer the following two questions given the above diagram. (a) Illus
Cornell - AEM - 4150
AEM 4150 PRICE ANALYSIS Fall 2008 Problem Set #9 Suggested Solutions 1. Least cost method transfer cost (per unit of product) airtruck rail0 (a) the least cost method: blue lines.Distance(b) No. Because at any distance, air is more expensive
Cornell - AEM - 4150
AEM 4150section 111 September, 2008Question 1You have been hired to do some consulting for John Deer. Specifically, they want you to advise them on how they should price their lawn tractors. You have been given the following data to make your
Cornell - AEM - 4150
AEM 4150section 218 September, 2008Question 1The market demand and supply for rental cars in the United States and Canada is the same and is given by the following equations: Qd = 500 2P Qs = 100 + 6P Where Qd is quantity demanded, Qs is quan
Cornell - AEM - 4150
AEM 4150section 325 September, 2008Question 1The market demand function of an oligopolistic industry composed of two firms (q1 and q2) is the following: Q = 16-2P Where Q = q1 + q2 = market output; and P = market price (a) Assume the two firms
Cornell - AEM - 4150
AEM 4150review section15 October, 2008Question 1You have estimated the following market demand and supply equations for sweet onions at the retail level Qd = 50 - 0.50 P + 0.10 AD Qs = 15 + 0.25 P - 0.5 FP, where: Qd = quantity demanded, P = p
Cornell - AEM - 4150
AEM 4150section 423 October, 2008Below are the supply and demand curves for apples at the farm and retail level: Retail Demand (Dr) (in price dependent form) Pr = 16 2Q Farm Supply (Sf) (in price dependent form) Pf = 2Q Marketing Margin (MM) (
Cornell - AEM - 4150
LE 344 Notes- second half Oct. 1 and 8, 2008 - Adam Smith (1723-1790) o Productive labor is that which produces tangible objects with the help of manufactured goods Entire service sector = unproductive People should spend $ on goods, not services o
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