ADM H 347
Exercise 3: Perception, Attention & Memory
Principle Features of Outback Perception Similarity and Groups similar proximityobjects like people view salads, sides, similar or nearby appetizers, etc. objects as in distinct belonging sections together Perception Continuationelements that flow in the same direction are seen to have a relationship The menu has a good flow from beginning course (appetizer, salad) to main course, and finally to desert The menu is divided into three equal rectangles The catchy names like Land Rovers or Grilled on the Barbie are attention getters The menu group similar style items next to each other Description How it will affect Consumers The consumer will perceive the menu as organized and will feel comfortable that they are ordering what they really want. The consumer may be more likely to order all three courses simply because they just flow in a comfortable way The Benefit to the restaurant Outback is placing the consumer in a comfort zone, which will encourage repeat business, which is the key to restaurant If success a consumer orders all three courses, then the restaurant maximizes its revenue generating potential per customer Once again, Outback is maximizing its revenue generating potential The catchy names will resonate with the consumer and will be far more memorable, which will in turn keep them coming A customer will remember the fact that for example they really liked the salad at Outback, and will therefore think of Outback when
Perception Good figurenervous system seems to prefer regular simple shapes Attention Highten the contrastessentially make your product noticeable Organization principle- good organization facilitates memory
Memory
Similar to the idea of continuation, the consumer may feel the inherent need to order from all three sections The consumer will be more likely to order from those sections because the names intrigue them and grab their attenetion It will be easier for a customer to associate a type of food they liked a type of food at Outback because it will be easier for them to remember
theyre in the mood for a salad