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Baldwin Sensors
Can you SENSE that?
November 2008
Baldwin Sensors LLC
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Outline of Todays Presentation
SECTION 1 Company Description SECTION 2 Strategy SECTION 3 Why Strategy SECTION 4 What Happened SECTION 5 In Hindsight SECTION 6 Future Outlook 2 9 10 27 31 33
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SECTION 1
Company Description
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Mission and Vision
Mission: Baldwin Sensors is dedicated to continually drive technological advancements through quality, affordable, and accessible sensory products. Technologically Innovative: Through our focus on R&D, we will provide our customers with small-sized, high-performing, cutting edge sensors, positioned at affordable prices. Quality: Through our product life-cycle management, we will provide mainstream customers with proven and affordable product brands. Affordability: Through highly automated production systems, we will provide price-sensitive customers with established, affordable electronic sensors.
Vision:
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Baldwins Brief History
Baldwin Sensors is dedicated to continually drive technological advancements through quality, affordable, and accessible sensory products.
Baker achieves 100% customer awareness within the traditional segment and singlehandedly Baldwin Sensors was captures nearly formed after a former one-fourth of the monopoly was broken sales in the into six identical second largest competitors 1970s segment in the industry.
Released 1 unit of next years most anticipated product, Badboy. Sold first unit at highest price in industry.
Baldwin the announces a possible tender offer to be made for Digby.
2008
2009
2010
2011
Baldwins Profits are largest in the industry by nearly 3 million dollars at $16,263,188
2012
2013
Senior management, Adela Kuzmiakova, let go after halting further production of Badboy and failing to sign off on crucial investments in plant capacity.
2014
After a dismal 2013 Baldwin focuses on increasing investments in capacity to keep up with the high demand for their products
2015
Baldwin Sensors captures nearly 20% of the overall Market Share establishing itself as a major competitor
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SECTION 2
Strategy
SECTION 3
Why this Strategy
SECTION 4
What Happened
SECTION 5
In Hindsight
SECTION 6
Future Outlook
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Three Major Objectives
Objective 1 Continue to make investments in plant capacity and automation...
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Three Major Objectives
Objective 2 Take advantage of growth opportunities in the size segment.
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Three Major Objectives
Objective 3 Due to a steady downward trend in contribution margin across the industry we are seeking to consolidate through the possible merger with or acquisition of Digby.
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Reasons for Acquisition/Merger
The acquisition/ merger will provide market synergies in two of the top markets in terms of growth potential as well as the opportunity provide each company the ability to benefit from economies of scale which will ultimately increase their contribution margins and overall profits.
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