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The Mission goal of our business is to provide quality electronic components to original equipment manufacturers for use in the mass production of vehicles. The keys to our work environment will be efficient communication, continuous learning, rapid feedback, knowledge management, and readily available engineering tools. A combination of these features will result in increased productivity and human creativity. Our first product will be an electronic coolant system. All of the necessary research, testing, and implementation will be done by our team so that automobile manufacturers will just have to incorporate our product into their production lines. On-site help and training will be available for the coolant system. We feel that our adaptable, economical, and efficient coolant system will be appealing to automobile manufactures that are interested in saving vehicle power, time, and money. A future mission of our company will be to expand our products to include other electronic automobile components. Keys to Success There are many general things that must happen in order for a company to be successful in its marketplace. The timing for the market must be good; the vendors for the materials must be able to get the goods to the factory on time; the product must be reliable; the marketing must publicize its name. In addition to the general factors that a product must have to be successful there are specific keys for success that differ for every product. The three biggest keys to success of our coolant system are price, environmental legislation, and the ease of adaptability of our products. The cost is the most important key to our success. Our company must be able to produce our coolant system cheaply so that we are able to sell it at a price that is both profitable and also near the cost of a traditional coolant system. If our price is too high, the manufacturers will be unwilling to change the system even if our product is noticeably better. The second key to our success is more stringent environmental laws that govern vehicle emissions. Requirements mandated by the federal government will force automobile makers to look for ways to cut emissions. Since our product will successfully reduce emissions it will quickly become popular. The third key to success for our product is adaptability. Our product must be adaptable so that a new coolant system will not have to be designed for each automobile model. Target Market Our product will targeted be towards existing car manufacturers. At first, we will focus on American automobile manufacturers such as General Motors (GM), Ford, and Daimler Chrysler. We will focus in models that are the best sellers in California because its laws have the strictest environmental standards. As popularity increases, we will focus on manufacturers with plants that are located in the United States. Eventually, as our products become more popular, we will expand to other markets outside of the United States. Competitive Advantage We feel that our product will have an advantage over existing mechanical coolant system technologies. Our main competitors will be thermostat and mechanical water pump manufacturers. The biggest advantage to our product is efficiency. A mechanical water pump/thermostat combination does not respond to engine temperature variations very quickly. A thermostat is either open or closed, and the speed of a mechanical water pump is directly related to the speed of the engine. Our coolant system will use a microcontroller which employs Proportional-Integral-Derivative (PID) and Pulse Width Modulation (PWM) technologies to control the water pump. This will ensure that the engine is getting the amount of coolant that is needed for optimum performance. Another advantage to our system is that it is adaptable to any engine type. We will not have to make different coolant systems for different vehicle models. An engineer will be available to change certain parameters in the microcontroller to ensure efficient coolant pump operation for a particular vehicle model. This combination of adaptability and efficiency gives us an edge over existing coolant system manufacturers. Basic Strategy Our basic strategy is to build a coolant system that is easily adaptable to all cars. This will allow us to save costs in the design and manufacturing of the product because we will be able to use economies of scale. We will market our product to automotive manufacturers focusing on lowering emissions and increasing performance. Engineers will be available on-site at the automobile manufacturers that produce cars with our electronic coolant system to help adapt our systems to each vehicle model in the most optimum manner possible. After our coolant system is successful we will start focusing on other products that will decrease the impact that cars have on the environment. These products will be marketed toward our existing customer base.

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