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Course: SPEECH 101, Spring 2008School: CUNY City
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Boyz Sony Marketing Insight Everything You Need Is With Insight Sony Insight Everything you need is with Insight Market Situation Over the years several companies have created products that have captured our imagination and explored our senses Now there are glasses that you can watch movies, listen to music and have access to your phone Competition Target Market The established target market is a fairly...
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Boyz
Sony Marketing Insight Everything You Need Is With Insight
Sony Insight
Everything you need is with Insight
Market Situation
Over the years several companies have created products that have captured our imagination and explored our senses Now there are glasses that you can watch movies, listen to music and have access to your phone
Competition
Target Market
The established target market is a fairly small percentage of the whole but is still an important one Our target market is "People on the go" Our product is tailored their specific needs
Marketing Objectives
To have a product that is simple but technologically advanced To create simple products for people "On the Go"
Strengths
Our product is brand new and has incorporated the latest technology Other products have similar specifications but none are the same This product is appealing to college students and business men and women User Friendly
Weaknesses
Similar to several products Expensive to replace Undiscovered product
Threats
Three companies have created products that are similar
Ifox MyVu Rokr
Small Market- People have not heard that these products exist Risk- People could be afraid to invest money a in new product
Opportunities
The market has room for growth and for more competition This product is distinctly unique from other products
Lots of features
People have always been talking about this product and now its possible Cheaper and more affordable then competition
Technology
Transparent Monitors Displays organic light-emitting diodes, or OLEDs.
Market Implementation
Commercials Magazines Newspapers Internet Sonystyle.com Word of Mouth
Evaluation
Research Groups
Monitor reactions to the product itself Monitor ease of use
Sales
Monitor sales at all times while keeping a running inventory
Control
Easy access to help Constantly looking for new ways for improvement Keep the consumers happy
Problems will be met head on to efficiently fix them Consumers will be notified of upgrades and new additions
Performance
There will be programs that consumers can go to for learning how to use our products If problems occur we will fix it immediately or replace the glasses
The broken glasses will be taken apart to assess the situation to make future glasses more reliable
Budget
Materials
OLEDS (Organic Light Emitting Diode) Lenses Frames of different colors and prescriptions
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