2.0
Do Research we need to research?
Why I research
Our world is changing: be part of the change Disruptive Technology = crisis = opportunities The search for Meaning New problems require new solutions (and new
ways to research)
Visualizing the Internet developed by Shai Carmi, Shlomo Havlin, Scott Kirkpatrick,Yuval Shavitt and Eran Shir and 5,000 volunteer as part of a research project at Lanet-vi program of I. AlvarezHamelin et al*
Research Methods
Secondary research (literature review) Mapping Statistical: surveys & samples Focus groups User labs Comparative analysis (e.g. harvey balls) Content analysis Data analysis (web metrics) Informal Listening research: to the groundswell Ethnographic research
Discussion
What methods were new to you? Which methods were most interesting? Why? What other methods would you want to explore? Which ones are you thinking can help prove your hypothesis? Why? What do you think of academic vs business approach to research? How is research applicable to your professional life?
Powerful research
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