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ISM50_lecture14_15_slides

Course: ISM 050, Fall 2009
School: UCSC
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50 ISM - Business Information Systems Lectures 14 & 15 Instructor: John Musacchio Guest Instructor: Patrick Mantey UC Santa Cruz November 7, 2006 (Tuesday) November 9, 2006 (Thursday) Class announcements For Next Class --Thursday November 9th Assignment 4 due Read: MySQL Database Case Student Presenters: Desiree Trundy (MySQL Database case) Johan Stenberg (Business Paper) Student Presentations Zhuo H...

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50 ISM - Business Information Systems Lectures 14 & 15 Instructor: John Musacchio Guest Instructor: Patrick Mantey UC Santa Cruz November 7, 2006 (Tuesday) November 9, 2006 (Thursday) Class announcements For Next Class --Thursday November 9th Assignment 4 due Read: MySQL Database Case Student Presenters: Desiree Trundy (MySQL Database case) Johan Stenberg (Business Paper) Student Presentations Zhuo H Yang New Story Emily Herrick Business paper: Southwest Airlines Gabriela Arreguin Business Paper: Charles Schwab Industry Structure (contd) Slide adapted from slides for Understanding Networked Applications By David G Messerschmitt. Copyright 2000. See copyright notice Four possibilities Product Microsoft Office Application Infrastructure Personal computer Internet DNS Service Hotmail Slide adapted from slides for Understanding Networked Applications By David G Messerschmitt. Copyright 2000. See copyright notice Application Service Provider Two types Bundled An infrastructure provider bundles applications with their infrastructure Example: AOL, telephony service providers Unbundled A provider of an application service without providing an infrastructure service Examples? Examples of unbundled ASP model Yahoo: Web-based calendar Hotmail: Web-based email Schwab: Web-based stock trading Slide adapted from slides for Understanding Networ...
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