a TCC315/Psych418
Designing consumer product Project II Larry G. Richards
Project 2 Goals
to provide an overview of the basic
processes for new product development in a competitive marketplace by simulating them in class. to develop the skills for successfully creating and developing a new product through a hands-on, team- oriented, project - based approach to become more creative individuals
Class Projects
Members of each team will generate a
series of possible project ideas. The team will decide which idea to pursue. Students work in teams to develop a new product, a production plan and a marketing strategy. Each team is expected to file a Disclosure Document or Provisional Patent with the U.S. Patent and Trademark Office.
Project guidelines
A material good (a product not a service) Should have a demonstrable market Not too complex; small number of parts Must be able to create a prototype No technological breakthroughs required Access to potential users or customers No highly proprietary ideas At least on enthusiastic advocate
Topics to be covered : technical skills
Product specification Concept selection Product architecture Bill of materials Prototyping : virtual and physical Manufacturing considerations Design for manufacture Estimating production costs
Topics to be covered : Thinking Creatively
Idea generation Seeking alternatives and elaborations What psychologists know about creativity What artists know about creativity What engineers and scientists know about invention, design, and innovation How to develop/foster creativity How to kill creativity
Topics to be covered : Business strategies
Customer needs and requirements Project schedules Financial analysis Protecting your ideas Marketing Selling your product ENTREPRENEURSHIP
Topics to be covered : people skills
Team dynamics Negotiating Presenting your ideas effectively Appealing to the customer
Industrial design/styling Human factors/ ergonomics Understanding Preferences
Tools for Innovation
A inventor's notebook capturing your ideas thinking and manipulating ideas reflecting on products and processes documenting your contributions tools Computer Computer aided modeling and visualization Spreadsheets ( what if analysis ) Communication/ presentation
GANTT Chart
developed in 1917 by Henry Gantt calendar oriented grid (or other temporal
representation) Bar Chart
shows time allocated for each activity bars filled as completed can show milestones, deadlines, products, and personnel assignments
Gantt Chart
effective tool for planning and scheduling easy to construct and understand must estimate durations doesn't handle
dependencies uncertainties
Project Tasks I
problem statement; list of complaints or
desired improvements mission statement
establish customer needs specify engineering characteristics generate concepts, multiple ideas select most promising idea
Project Tasks II
develop product architecture prepare Bill of Materials estimate costs document concept: final sketches, CAD
models, descriptions
Project Tasks III
create a prototype of your concept prepare Disclosure Document explore the competition develop Marketing Plan establish price select best methods for selling your product Complete a financial analysis plan the introduction of your product
Reflections on Projects
What problem are you trying to solve? Generate lots of ideas Sketch, model, prototype Sele...