chaos
From Visual waking up to the morning news, to visiting countless Web sites all day at work, to driving to dinner through a sea of ashing lights and larger than life advertisements, our days are full of visual chaos demanding attention.
Actual Game Coming Up Next Logo Game Score and Info
Enhance the experience?
In an effort to stand out from the rest, the popular consensus has been to add even more visual content. TV and computer screens are larger thus we are told we must include side bars, footers, and scrolling text to enhance the viewers experience.
Scrolling News Rotating Scores and Stats Advertising
Is more, really more?
But does this more is more theory really enhance the experience? Imagine if we were to apply the theory to other parts of our daily life.
Is more, really more?
Imagine trying to listen to 10 different speakers all at once versus simply listening to one. Is any one of the 10 getting across even a fraction of the message that the single presenter is?
Focus
While all of the information given may be important, the multi-layering distracts the viewer. In many cases it forces them to grab only bits and pieces of many different threads of information rather than truly focusing on one source.
Transparency calms the canvas
Maximized Content
Showcase a multitude of images and logos without seeming overly busy with the help of white space and by allowing transparency to downplay items.
Wow the viewer with close ups
Details
Close up shots and larger than life images command attention. On the other end, when picture quality isnt what is needed, multiples in a grid create desired space without exposing aws.
Lessons: Wally and Lloyd
Owner Creative Director at GA Creative Tired designers create tired results. Designers with no life/interests outside design, burn out fast. Work hard Monday through Friday, 9am-5pm, nd something else to do that you enjoy the rest of the time.
Lessons: Ted Mader
Owner and Creative Director at TMA Design. Interesting designs are not arrived at by viewing other designs within the same genre. To create a truly unique Web site design, dont look to other web sites for inspiration, look to the world.
Lessons: Giorgio Galli
Owner and Creative Director at Giorgio Galli & Partners Good design is restraint combined with a spark, and concepts dont become bad simply because they arent part of the nal solution.
Lessons: Pino Signoretto
World Renowned Glass Artist, Murano, Italy Clients worth having want you to be an expert and respect your decision making. Before showing a piece, you must be condent that it is the perfect solution. Otherwise, they will doubt, you will doubt, and t...