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State Nashville Technical Community College Business Plan Fundamentals - ENTR 2200 (Note: This class will be developed during Spring Semester 2007 and will be available Fall Semester 2007) Instructor Information: (No information will need to be entered in the table below.) Name: E-mail: Phone: Office Location: Office Hours: An introduction to business planning. The students will assess business strengths and weaknesses; collect and organize market data; develop a business plan, marketing plan, and the financial plan. Prerequisites: ENTR 1600 and ENTR 1700 Course Description: Textbook and Other Required Materials: Planning & Growing a Business Venture Entrepreneurial Set, Kaufman Foundation, ISBN: 0-944303-40-4 Disclaimer: Textbooks frequently change editions, so please be sure to check with the school bookstore to verify the current ISBN of textbook before purchasing the textbook. Course Outcomes: (Course outcomes listed on the course syllabus should be the same as those shown for this course in the faculty roster.) Upon successful completion of this course, students should be able to: 1. Describe essential entrepreneurial characteristics, behaviors, and personal criteria important to business success. 2. Identify venture opportunities and compare and contrast various ways of entering business. 3. Prepare a business and products/services concept statement to define their business. 11/06 2 4. Evaluate their business concept against the ideal model business characteristics. 5. Identify, discuss, and explain the legal requirements for starting and growing a business. 6. Develop product, marketing, management, financial, operating and control systems, and final business plans for a business. 7. Identify outside sources of small business assistance and expertise. Course Competencies: The following are detailed course competencies intended to support the course outcomes: 1. Complete an evaluation of a business concept against personal criteria. 2. Identify personal preferences, interests, and talents. 3. Identify personal and career goals and evaluate the compatibility of personal and career goals. 4. Evaluate the compatibility of personal goals and the business concept. 5. Describe essential entrepreneurial characteristics and behaviors. 6. Identify skills and expertise necessary for business success. 7. Assess personal strengths and weaknesses. 8. Identify common misconceptions and myths about entrepreneurs. 9. Relate entrepreneurial success to the ability to identify market needs and trends and identify how entrepreneurs find ideas for business concepts. 10. Identify entrepreneurial entry strategies. 11. Explain the reasons for buying a business instead of starting one and the salient considerations when buying a business. 12. Explain and justify the proposed business and its products/services by writing a concept statement. 13. Evaluate business concepts against the ideal business. 14. Explain and discuss the legal requirements for a business. 15. Identify the sections of feasibility and business plans and writing and formatting suggestions for producing good plans. 16. Develop a product and/or service plan for a business. 17. Develop a marketing plan for a business. 18. Develop a management plan for a business. 19. Develop a financial plan for a business. 20. Develop an operating and control systems plan for a business. 21. Prepare and present a business plan. 22. Identify and discuss outside resources for business assistance and expertise. Topics to Be Covered: 1. Business Concept versus Personal Criteria 2. Entrepreneurial Characteristics and Behaviors 3. Opportunity Recognition & Entry Strategies 08/10/07 3 4. Business Concept Statement 5. Business Concept versus the Ideal or Model Business Criteria 6. Product or Service Plan 7. Marketing Plan 8. Business Legal Requirements 9. Management Plan 10. Financial Plan 11. Operating and Control Systems Plan 12. Final Business Plan Grading Criteria: Grading Criteria may vary by instructor. Please refer to the syllabus for your course section for the correct information. This information will be supplied by the instructor at the beginning of the course. Grading Scale: A B C D F 90 - 100 80 - 89 70 - 79 60 69 under 60 Evaluation: Assignments Examinations Quizzes Other Total 100% Attendance Policy: Class attendance and punctuality requirements are contracted between the faculty and the students, through specific expectations for attendance and punctuality and specific consequences that are by outlined individual faculty members in the printed syllabus for each course. Students are expected to attend classes regularly and on time and are responsible for giving explanations/rationale for absences and lateness directly to the faculty member for each course in which they are enrolled. (Student Handbook page 10) 08/10/07 4 In cases where student absences are the result of emergency circumstances (e.g., death in the family, a student s serious injury or incapacitating illness), for which students are unable to make immediate contact with faculty, the student may contact the Dean for Student Services Office for assistance in providing such immediate notification to faculty. However, the student remains responsible for verifying the emergency circumstances to faculty and for discussing arrangements with faculty for completion of course work requirements. (Student Handbook page 10) A student who misses class for two consecutive weeks without contacting the instructor or who violates the instructor s stated attendance policy will be administratively withdrawn from the course and given a grade of WF . (Student Handbook page 15) ADA Policy: Nashville State Community College complies with the Americans with Disabilities Act. If you wish to request any accommodation(s) for this class, please notify the instructor as soon as possible. The Student Disability Services office is located in D-26 and their phone number is 353-3721. CLASS MISCONDUCT AND PROCEDURES: Nashville State Community College has a zero tolerance policy for disruptive conduct in the classroom. Students whose behavior disrupts the classroom will be subject to disciplinary sanctions. The instructor has primary responsibility for control over classroom behavior and maintenance of academic integrity. He/she can order temporary removal or exclusion from the classroom of any student engaged in disruptive conduct or conduct which violates the general rules and regulations of the College. Disruptive behavior in the classroom may be defined as, but is not limited to, behavior that obstructs or disrupts the learning environment (e.g., offensive language, harassment of students and professors, repeated outbursts from a student which disrupts the flow of instruction or prevents concentration on the subject taught, failure to cooperate in maintaining classroom decorum, etc.), the continued use of any electronic or other noise or light emitting device which disturbs others (e.g., disturbing noises from beepers, cell phones, palm pilots, lap-top computers, games, etc.) (Student Handbook page 11) Academic Dishonesty Any form of academic dishonesty, cheating, plagiarizing, or other academic misconduct is prohibited. Plagiarism may result from: (1) failing to cite quotations and borrowed ideas, (2) failing to enclose borrowed language in quotation marks, and (3) failing to put summaries and paraphrases in your own 08/10/07 5 words (A Writer s Reference 331). Academic dishonesty may be defined as, but is not limited to, intentionally trying to deceive by claiming credit for the work of another person, using information from a web page or source without citing the reference, fraudulently using someone else s work on an exam, paper, or assignment, recycling your own work from another course, purchasing papers or materials from another source and presenting them as your own, attempting to obtain exams/materials/assignments in advance of the date of administration by the instructor, impersonating someone else in a testing situation, providing confidential test information to someone else, submitting the same assignment in two different classes without requesting both instructor s permission, allowing someone else to copy or use your work, using someone else s work to complete your own, altering documents, transcripts or grades, and forging a faculty/staff member s signature. (Student Handbook page 11) In addition to other possible disciplinary sanctions that may be imposed through regular college procedures as a result of academic dishonesty the instructor has the authority to assign an F or a Zero for the exercise, paper, or examination or to assign an F for the course. (Student Handbook page 11) If a student believes that he/she has been erroneously accused of academic dishonesty and if his/her final grade has been lowered as a result, the student may appeal the case through the appropriate college grade appeal procedures. (Student Handbook page 11) 08/10/07

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