Media 304
Electronic Communication
MASS COMMUNICATION
Department of Electronic Media Communication
Robert Spires, Chair Mass Communication 250
Barr, Berg, Bratten, Harris, Heigle, Heinrich, Jimison, Johnson, Kalwinsky, Nichols, Norton, Oneal, Pondillo, Quarles, Woodard, Zheng
Further information on departmental procedures for awarding transfer credit is available from the department. All students in the Department of Electronic Media Communication are required to complete one 18-hour minor in the liberal arts and sciences and may be required to complete a second minor depending upon the area of emphasis. Students in the Electronic Media Communication and Photography concentrations may not minor in any area of the College of Mass Communication. All sequences in the Department of Electronic Media Communication require admission to candidacy upon completion of 45 semester hours of university-level coursework. Specific requirements are listed below by sequence. Most upper-division courses in the Department have admission to EMC candidacy as a prerequisite.
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories as outlined on pages 6467.
Majors in this department work toward a Bachelor of Science degree with a major in Mass Communication and a concentration in either Photography, Electronic Media Communication, or Digital Media Communication. Students in the Photography concentration take 36 to 40 hours of coursework in the College of Mass Communication. Students in the Electronic Media Communication concentration take 33 to 40 hours of coursework in the College of Mass Communication. Students in the Digital Media Communication concentration take 21 to 40 hours of coursework in the College of Mass Communication. A minimum of 80 hours must be taken outside the college with at least 65 hours in the liberal arts and sciences. Total university credit for individual problems, practicum, and internship courses cannot exceed six hours. The Department of Electronic Media Communication will not accept any more than 12 semester hours of transfer credit toward either a major or minor in the department. This is a maximum number of credits that will be accepted and does not constitute a guarantee that each student desiring to transfer up to 12 semester hours into the program will be granted credit for all transfer hours. Each case will be judged on an individual basis. Transfer credit will not be granted for any course taken at a non-accredited institution. Transfer credit will normally be granted for theory/concept courses such as Understanding Mass Media if the credit comes from an accredited institution of higher education. Transfer credit will not normally be granted for production courses taken at other institutions with the possible exception of a basic course in audio production. No transfer credit will be awarded for any production course taken at an institution not accredited by the Accrediting Council on Education in Journalism and Mass Communication. For production courses taken at an ACEJMC-accredited institution, transfer credit may be awarded on a case-by-case basis.
Concentration: Photography
The Photography program integrates technical competence and visual awareness. Experiences promote personal and professional growth toward careers in photography and media photography. In addition to the core competencies outlined below, all Photography students take a two-dimensional design course in the Art Department.
Admission to Candidacy
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To be admitted to candidacy in the Photography concentration, the student must meet the following requirements:
45 hours completed before applying for candidacy Grade of C (2.00) or better in each of the following: JOUR/EMC/RIM 1020 JOUR 2710 or equivalent writing competency (grade of B or better in ENGL 1010 and 1020) ENGL 1010 and 1020 Grade of C or better in each of the following: PHOT 3040 PHOT 2050 PHOT 3110 Minimum GPA in PHOT 2050, 3040, and 3110 of 2.50 Minimum overall GPA in all college coursework of 2.50. Math course satisfying General Education requirements. SOPHOMORE ENGL 2020 or 2030 or HUM 2610 (Hum/FA) Humanities and/or Fine Arts (2 prefixes) HIST 2010, 2020, or 2030 Social/Behavioral Sciences (2 prefixes) PHOT 3040, 3110, 3120
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Recommended Curriculum FRESHMAN ENGL 1010, 1020 (Comm) COMM 2200 (Comm) Natural Sciences (2 prefixes) Mathematics CSCI 1150 ART 1610 EMC/JOUR/RIM 1020 PHOT 2050
6 3 8 3 3 3 3 3 32
3 6 6 6 9 30
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Photography Required Courses College Core: JOUR/EMC/RIM 1020 Understanding Mass Media JOUR 2710 Media Writing (or equivalent writing competency) JOUR/EMC 4250 Mass Media Law OR PHOT 4190 Ethics and Law for Visual Communicators Required Courses: PHOT 2050 Basic Black and White Photography PHOT 3040 History of Photography PHOT 3110 Intermediate Photography I PHOT 3120 Intermediate Photography II PHOT 3810 Color Photo Communication I PHOT 4040 Color Photo Communication II EMC/PHOT 4060 Photojournalism PHOT 4280 Editorial Photography Electives in Major: Select three courses (total no more than 7 hours): EMC/PHOT 3200 Still Digital Imaging EMC 4900 Individual Problems in Mass Communication PHOT 3580 Photography Practicum PHOT 4000 Photography Internship PHOT 4190 Ethics and Law for Visual Communicators PHOT 4220 Advanced Photojournalism PHOT 4270 Photo Illustration PHOT 4290 Documentary Photography Total hours in the college: 33-40 Other Requirements: Minor in liberal arts or science ART 1610 Two-Dimensional Design CSCI 1150 Computer Orientation At least 65 semester hours in liberal arts and sciences Total other requirements: 80-87
station, a cable television channel, three TV studios, postproduction rooms, and a 40-foot mobile production lab.
Recommended Curriculum FRESHMAN ENGL 1010, 1020 (Comm) COMM 2200 (Comm) Natural Sciences (2 prefixes) CSCI 1150 JOUR/EMC/RIM 1020 Electives 6 3 8 3 3 6 29 SOPHOMORE ENGL 2020 or 2030 or HUM 2610 (Hum/FA) HIST 2010, 2020, or 2030 Mathematics Social/Behavioral Sciences (2 prefixes) Humanities and/or Fine Arts (2 prefixes) EMC 2410, 3120
3 6 3 6 6 6 30
Admission to Candidacy
To be admitted to candidacy in the electronic media journalism sequence, the student must meet the following requirements:
1. 2. 45 hours completed before applying for candidacy Grade of C (2.00) or better in each of the following: JOUR/EMC/RIM 1020 JOUR 2710 or equivalent writing competency (grade of B or better in ENGL 1010 and 1020) ENGL 1010 and 1020 Grade of C or better in each of the following: EMC 2410 EMC 3120 Minimum overall GPA in all coursework of 2.50. Math course satisfying General Education requirements.
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Electronic Media Journalism Requirements College Core: JOUR/EMC/RIM 1020 Understanding Mass Media JOUR 2710 Media Writing (or equivalent writing competency) JOUR/EMC 4250 Mass Media Law (or equivalent competency) Department core: EMC 2410 Introduction to Electronic Media EMC 3120 Sight, Sound, and Motion Specialty: EMC 3410 Electronic Media News Writing EMC 3500 Electronic Media News Reporting and Producing EMC 3740 Advanced Electronic Media News Reporting and Producing Select one: EMC 3020 Writing for the Electronic Media EMC 3030 Electronic Media Advertising EMC 3110 Radio Station Operations EMC 3140 Multi-Camera Producing and Directing EMC 3150 Single-Camera Producing and Directing EMC 3570 Broadcast Announcing/Performance EMC 4140 Electronic Media Programming EMC 4430 Electronic Media Management Mass Comm elective hours (6-13) Total hours in the college: 33-40 Other requirements: Minor in liberal arts CSCI 1150 Computer Orientation At least 65 semester hours in liberal arts and sciences Total other requirements: 80-87
Concentration: Electronic Media Communication
The Electronic Media Communication program blends theoretical and hands-on approaches to electronic media education. In addition to the core competencies outlined on page 302, students enroll in 2410, Introduction to Electronic Media, and 3120, Sight, Sound, and Motion. Students choose a specialty area that best fits their career goals. Those areas are electronic media journalism, electronic media production, electronic media management, and digital animation. Electronic media journalism offers preparation for work in the electronic news field, reporting, and news management. Electronic media production helps prepare graduates for work in production at television stations, production and post-production houses, and corporate production settings. Studio production courses are complemented with field production coursework. Electronic media management offers preparation for work in behind-the-scenes areas of broadcast stations and cable systems from programming to advertising and sales, combining the business and creative aspects of electronic media. Digital animation offers preparation for work in the television and video graphics professions. The specialty area also includes photo digital imaging which is important to both the still photographer and the video animator. Students are encouraged to complete their education with internships in professional settings. Used for instruction are an electronic newsroom, a 50,000-watt FM radio station affiliated with National Public Radio, a student-operated FM
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Admission to Candidacy
To be admitted to candidacy in the electronic media production sequence, the student must meet the following requirements:
1. 2. 45 hours completed before applying for candidacy Grade of C (2.00) or better in each of the following: JOUR/EMC/RIM 1020 JOUR 2710 or equivalent writing competency (grade of B or better in ENGL 1010 and 1020) ENGL 1010 and 1020 Grade of C or better in each of the following: EMC 2410 EMC 3120 Minimum overall GPA in all college coursework of 2.50. Math course satisfying General Education requirements.
Specialty: EMC 3030 Electronic Media Advertising EMC 3110 Radio Station Operations EMC 4010 Electronic Media Sales EMC 4140 Electronic Media Programming EMC 4430 Electronic Media Management Major electives (minimum 3, maximum 10) Total hours in the college: 33-40 Other Requirements: Minor in liberal arts CSCI 1150 Computer Orientation At least 65 semester hours in liberal arts and sciences Total other requirements: 80-87
3. 4. 5.
Electronic Media Production Requirements College Core: JOUR/EMC/RIM 1020 Understanding Mass Media JOUR 2710 Media Writing (or equivalent writing competency) JOUR/EMC 4250 Mass Media Law (or equivalent law competency) Department Core: EMC 2410 Introduction to Electronic Media EMC 3120 Sight, Sound, and Motion EMC 3130 Television Production Specialty: EMC 3140 Multi-Camera Producing and Directing OR EMC 3150 Single-Camera Producing and Directing EMC 4940 Advanced Seminar (6 hours) Elective hours (9-13) Total hours in the college: 33-40 Other Requirements: Minor in liberal arts CSCI 1150 Computer Orientation At least 65 semester hours in liberal arts and sciences Total other requirements: 80-84
Admission to Candidacy
1. 2.
To be admitted to candidacy in the digital animation sequence, the student must meet the following requirements:
45 hours completed before applying for candidacy Grade of C (2.00) or better in each of the following: JOUR/EMC/RIM 1020 JOUR 2710 or equivalent writing competency (grade of B or better in ENGL 1010 and 1020) ENGL 1010 and 1020 Grade of C or better in each of the following ART 1610 ART 1620 EMC 3120 CSCI 1150 or equivalent Minimum overall GPA in all college coursework of 2.50. Math course satisfying General Education requirements.
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Digital Animation Requirements College Core: JOUR/EMC/RIM 1020 Understanding Mass Media JOUR 2710 Media Writing (or equivalent writing competency) JOUR/EMC 4250 Mass Media Law OR PHOT 4190 Ethics and Law for Visual Communicators Department Core: EMC 2410 Introduction to Electronic Media OR EMC 2500 Survey of New Media Communication EMC 3120 Sight, Sound, and Motion EMC 3130 Television Production Specialty: PHOT 2050 Basic Black and White Photography EMC/PHOT 3200 Still Digital Imaging EMC 3040 Electronic Graphics for Television EMC 3300 Introduction to Digital Animation EMC 3310 Intermediate Digital Animation EMC 4300 Advanced Digital Animation Electives (4 hours maximum) Total hours in the college: 36-40 Other requirements Required Art minor (ART 1610, 1620, 1630, 1640 + 6 hours): 18 CSCI 1150 Computer Orientation At least 65 semester hours in liberal arts and sciences Total other requirements: 80-84
Admission to Candidacy
To be admitted to candidacy in the electronic media management sequence, the student must meet the following requirements:
1. 2.
3. 4. 5.
45 hours completed before applying for candidacy Grade of C (2.00) or better in each of the following: JOUR/EMC/RIM 1020 JOUR 2710 or equivalent writing competency (grade of B or better in ENGL 1010 and 1020) ENGL 1010 and 1020 Grade of C or better in each of the following: EMC 2410 EMC 3120 Minimum overall GPA in all college coursework of 2.50. Math course satisfying General Education requirements.
Electronic Media Management Requirements College Core: JOUR/EMC 1020 Understanding Mass Media JOUR 2710 Media Writing (or equivalent writing competency) JOUR/EMC 4250 Mass Media Law (or equivalent law competency) Department Core: EMC 2410 Introduction to Electronic Media EMC 3120 Sight, Sound, and Motion
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Concentration: Digital Media Communication
The Digital Media Communication concentration provides students with global awareness of digital media communication from societal, political, and economic perspectives; allows experiences in media design and content creation; and fosters aesthetic discrimination. The concentration empowers the student with employable skills across many digital media communication areas such as CD-ROM and DVD authoring, webmastering, information technology (IT) management, and digital media entrepreneurship.
Recommended Curriculum FRESHMAN ENGL 1010, 1020 (Comm) COMM 2200 (Comm) Natural Sciences (2 prefixes) Mathematics CSCI 1150 EMC/JOUR/RIM 1020 Elective 6 3 8 3 3 3 3 29 SOPHOMORE ENGL 2020 or 2030 or HUM 2610 (Hum/FA) Humanities and/or Fine Arts (2 prefixes) HIST 2010, 2020, or 2030 Social/Behavioral Sciences (2 prefixes) EMC 2500 ART 1610 Elective
Management/Marketing Requirement: Choose one: MGMT 3610 Principles of Management MKT 3820 Principles of Marketing Specialties Students should choose 15 hours from one of the four specialties below to complete the Digital Media Communication concentration. Specialty A MGMT 3630 MGMT 3650 MKT 3840 MKT 3850 MKT 3900 MKT 3920 MKT 3960 MKT 4800 MKT 4850 MKT 4170 Specialty B CSCI 1170 CSCI 2170 CSCI 3033 CSCI 3036 CSCI 3037 CSCI 3110 CSCI 3160 CSCI 3250 CSCI 4250 CSCI 4900 Organization Theory New Venture Feasibility Analysis Personal Selling Promotion Direct Marketing and Electronic Commerce Entertainment Marketing Marketing Channels Management Sales Management Advanced Selling Applied Promotional Strategy Computer Science I Computer Science II Computer Languages: Java Computer Languages: Unix C-Shell Programming Computer Languages: Visual Programming Advanced Data Structures Introduction to Assembly Language Operating Systems Computer Graphics Selected Topics in Computer Science
3 6 6 6 3 3 3 30
Admission to Candidacy
To be admitted to candidacy in the Digital Media Communication concentration, the student must meet the following requirements:
1. 2. 3. 4. 5. 6. 45 hours completed before applying for candidacy Grade of C (2.00) or better in each of the following: JOUR/EMC/RIM 1020 EMC 2500 Grade of C or better in each of the following: CSCI 1150 ART 1610 Grade of B or better in ENGL 1010 and 1020 or JOUR 2710 Minimum overall GPA in all coursework of 2.50. Math course satisfying General Education requirements.
Digital Media Communication Requirements College Core: JOUR/EMC/RIM 1020 Understanding Mass Media Digital Media Core: ART 1610 Two-Dimensional Design CSCI 1150 Computer Orientation EMC 2500 Survey of New Media Communication EMC 3120 Sight, Sound, and Motion EMC 3460 Media and Messages EMC 4460 Digital Communication Applications (6 hrs.) OR EMC 4460 Digital Communication Applications (3 hrs.) AND EMC 4000 Broadcast Internship (3 hrs.) Legal/Ethical Competency Choose one: CSCI 3420 Social, Ethical, and Legal Implications of Computing RIM 3700 Copyright Law PHOT 4190 Ethics and Law for Visual Communicators JOUR/EMC 4250 Mass Media Law JOUR/EMC/RIM 3650 Free Expression, Mass Media, and the American Public Media Writing Competency Choose one: JOUR 2710 Media Writing EMC 3020 Writing for the Electronic Media EMC 3060 Writing for Digital Media
Specialty C PR 3360 Public Relations Communication PR 3380 Public Relations Publications PR 4740 Public Relations Campaigns ADV 3480 Advertising Media Planning ADV 4160 Advertising Copywriting ADV 4170 Advertising Campaigns EMC/PHOT 4060 Photojournalism EMC 4210 Mass Communication and Society EMC 4430 Electronic Media Management JOUR 4850 Ethics and Mass Communication PHOT 4220 Advanced Photojournalism RIM 4200 Applied Digital Audio Specialty D GRAF 3010 GRAF 3950 PHOT 3200 ART 3930 ART 4390 ART 4400 EMC 3300 EMC 3130 EMC 4940 EMC 4600 RIM 3010 RIM Media Design and Visual Language Microcomputer Design for Media Still Digital Imaging Multimedia Design Multimedia Authoring I Multimedia Authoring II Introduction to Digital Animation Television Production Advanced Seminar Electronic Multimedia Production Audio for Media (MATH 1710 is a prerequisite for RIM 3010) 4200 Applied Digital Audio
Total hours in the college: 39 Other Requirements: Minor One-hour elective At least 65 semester hours in liberal arts and sciences Total other requirements: 81
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Courses in Photo Communication [PHOT]
2050 Basic Black and White Photography. Three credits. Black and white processing and printing; principles and procedures combined with theories of visual perception. Laboratory required. 3040 History of Photography. Three credits. Evolution of photographic imagery from the invention through contemporary work. The movements, themes, and genres developed by individual photographers. 3110 Intermediate Photography I. Three credits. Prerequisite: PHOT 2050. Further investigation into the exposure and development controls of black and white photography as a method of expression and communication. Laboratory required. 3120 Intermediate Photography II. Three credits. Prerequisites: PHOT 3110 and ART 1610. A continuation of 3110. Laboratory required. 3200 Still Digital Imaging. Three credits. (Same as EMC 3200.) Prerequisites: Admission to candidacy; PHOT 2050 and instructor approval; must have some working knowledge of the Macintosh computer system. Computerization of traditional film images and use of digital cameras allows student to use different software programs to manipulate photographic images. Ethics and law discussed along with techniques and hands-on analysis of this new medium. 3580 Photography Practicum. One to three credits. Prerequisites: Admission to candidacy; junior standing and permission of instructor. Practical experience in an on-campus photography setting. A minimum of 75 hours work for each hour of credit. Note: Total university credit for internship, practicum, and individual problems courses cannot exceed 6 credits. Pass/Fail. 3810 Color Photo Communication I. Three credits. Prerequisites: Admission to candidacy; ART 1610 and PHOT 3110 or consent of instructor. The making of color images using transparencies and color print materials. Laboratory required. 4000 Photography Internship. One to three credits. Prerequisites: Admission to candidacy; senior standing and permission of department chair or instructor. Practical experience for advanced students in a professional setting. A minimum of 75 hours work plus other assignments will be required for each hour of credit. Note: Total university credit for internship, practicum, and individual problems courses cannot exceed 6 credits. Pass/Fail. 4040 Color Photo Communication II. Three credits. Prerequisites: Admission to candidacy; PHOT 3040 and 3810 or consent of instructor. A continuation of 3810. Laboratory required. 4060 Photojournalism. Three credits. (Same as EMC 4060.) Prerequisites: Admission to candidacy; PHOT 3120 and 3810 or consent of instructor. Principles and practices of photography, including documentary, news and feature portraiture, photo stories and essays, and photo layout. Emphasis on newspaper assignments, participation in campus publications, portfolio editing and production, and internship preparation. Laboratory required. 4190 Ethics and Law for Visual Communicators. Three credits. Prerequisites: Admission to candidacy; junior status with declared major. Background in ethics and law for the visual communicator. Focus on ethical philosophies, ethics case studies, and solutions to ethical dilemmas; copyright, privacy, and libel law.
4220 Advanced Photojournalism. Three credits. Prerequisites: Admission to candidacy; PHOT 4060 and/or consent of instructor. Builds on the basic information given in PHOT 4060. Advanced photographic techniques, including digital imaging, information on ethics and law as they pertain to the image maker, along with an examination of different styles of photojournalism addressed classroom by demonstration, lecture, and practical assignments. Laboratory required. 4270 Photo Illustration. Three credits. Prerequisites: Admission to candidacy; PHOT 4280. Studio illustration with food, fragrance, beverage, jewelry, glass, and flatware with an emphasis on tabletop. Introduction to large-format view camera and studio lighting. Problems in advertising photography including responsibilities under truth in advertising. Laboratory required. 4280 Editorial Photography. Three credits. Prerequisites: Admission to candidacy; PHOT 3040, 3120, and 3810. Editorial illustration for fashion, corporate, annual report, home, and garden with emphasis on location lighting. Exploration of various career opportunities and business practices open to the professional photographer. Laboratory required. 4290 Documentary Photography. Three credits. Prerequisites: PHOT 3120 and 3810. Those students using color print material must be enrolled in or have taken PHOT 4040. Students will photograph several short-term photo essays and picture stories in addition to a long-term project in a documentary style. Research on the aspects of and photographers practicing contemporary documentary photography. Laboratory required.
Courses in Electronic Media Communication [EMC]
1020 Understanding Mass Media. Three credits. (Same as JOUR/RIM 1020.) Analysis of the content and context of the American mass media to understand how they affect individuals and society. Emphasis on practical knowledge of the workings of the media from a general perspective. 2030 Visual Journalism Production. Three credits. Prerequisites: EMC/ JOUR 1020 and permission of department. Students shown how to gather information with words and pictures for the field of visual journalism by completing photojournalism assignments, producing images with still and video cameras, writing cutlines and voiceovers for images, producing images, using computer software to edit images and sound, and creating presentations for print and online media. 2220 Television Newswriting. Three credits. Personal computer with modem required. Introduces radio and television news reporting and writing for students who are not majoring in the electronic media sequence. How to start, develop, and polish hard news and feature news stories. Includes news ethics, media law, and the interrelationships of the various media. Uses the instructional material supplied by the CPB/Annenberg Project; draws heavily on participation from media professionals in the Nashville area. 2410 Introduction to Electronic Media. Three credits. Organization, structure and function, historical development, and social aspects. Designed to give the major, as well as the non-major, a general working knowledge of electronic media. 2500 Survey of New Media Communication. Three credits. Prerequisite: Junior standing. Developing systems and methods of au-
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dio/video message delivery. Focus on the technology, regulatory aspects, and economic impact of each system upon traditional message delivery. Guest lecturers and site visits included. 3000 Introduction to Motion Pictures. Three credits. (Same as JOUR 3000.) Prerequisite: Upper-division standing. The development and role of motion pictures in America, including the history of films and filmmakers, the influence of film on American culture, and film criticism. 3020 Writing for the Electronic Media. Three credits. Prerequisite: Writing competency. Techniques of creating and writing for electronic media, including radio, television, and computer-generated programming for cable systems and studio production. Consideration of program design and technical limitations of media production for specific formats. Emphasis on readability of copy, writing style, time constraints, editing, and the integration of sound with graphic images or visual information. 3030 Electronic Media Advertising. Three credits. Prerequisite: EMC 2410. Principles, techniques, and methods of electronic media advertising including commercial story boards and copywriting. 3040 Electronic Graphics for Television. Three credits. Prerequisites: Admission to candidacy; EMC 3130. Two-dimensional computer-generated graphics for television. Emphasis on the aesthetics and techniques for operating systems for character and graphics generation. Develop skills in the successful compositing of these graphics with live action and videotape sequences. 3060 Writing for Digital Media. Three credits. Prerequisite: JOUR/ EMC 1020. Fundamental principles of writing interactively for specific audiences. Encourages students to explore content development; looks at creation of meaning in the new media while providing skills in content. 3110 Radio Station Operations. Three credits. Prerequisites: EMC 2410; instructor approval. Theory and techniques of sound production, recording, microphones, taping, and board equipment. Analysis of creative efforts and responsibilities in writing, production, and direction. Laboratory required. 3120 Sight, Sound, and Motion. Three credits. Prerequisites: EMC 1020; writing competency; EMC 2410, 2500, or admission to RI candidacy. Production elements and technology of the electronic media industry. Creative conceptualizations; elements of composition, the production process included. Basic visual and aural technology demonstrated. Two lecture periods and a onehour lab per week. 3130 Television Production. Three credits. Prerequisite: Admission to candidacy. Introduction to the techniques. Emphasis on the function and operation of the primary tools including video, audio, and lighting to develop the students awareness and understanding of proper studio procedure. Laboratory required. 3140 Multi-Camera Directing and Producing. Three credits. Prerequisites: Admission to candidacy; EMC 3130. Focuses on the duties and responsibilities of the television director. Emphasis on actual production and directing of video material. Laboratory required. 3150 Single-Camera Directing and Producing. Three credits. Prerequisites: Admission to candidacy; EMC 3130. Techniques of live/tape field production. On-location shooting of features and mini-documentaries; editing techniques, coverage, lighting, sound, and graphics.
3200 Still Digital Imaging. Three credits. (Same as PHOT 3200.) Prerequisites: Admission to candidacy; PHOT 2050 and instructor approval; must have some working knowledge of the Macintosh computer system. Computerization of traditional film images and use of digital cameras allows student to use different software programs to manipulate photographic images. Ethics and law discussed along with techniques and hands-on analysis of this new medium. 3300 Introduction to Digital Animation. Three credits. Prerequisites: Admission to candidacy; ART 1610 or 1620; CSCI 1150; or permission of instructor. Two- and three-dimensional computer data and animation. Emphasis on the aesthetics and techniques for building, lighting, assigning surface attributes, and rendering of three-dimensional models to be used in designing and producing three-dimensional computer-generated animations. Includes a broad survey of the process and techniques involved with creating electronic media quality three-dimensional animations and techniques and aesthetics incorporated into traditional methods of animations for contrast and comparison. 3310 Intermediate Digital Animation. Three credits. Prerequisites: Admission to candidacy; EMC 3300. Continuation of 3300 for the development of two- and three-dimensional computer data and animation. Further understanding of aesthetics and techniques for building, lighting, assigning surface attributes, and rendering of three-dimensional models, to be used in designing and producing three-dimensional computer-generated animations. Introduction to the creation and modification of customized lighting models and the development of customized surface and bump-mapped textures as well as the techniques involved in the compositing of live action video tape, sound, and computer-generated images. 3320 Introduction to Digital Compositing. Three credits. Prerequisites: ART 1610 and CSCI 1150. History, techniques, and applications of compositing in the areas of film, video, and multimedia production. Broad survey of process and techniques involved with creating composites. Techniques and aesthetics incorporated into traditional methods of compositing for contrast and comparison. Frequent review and discussion of current work from industry will occur in the form of videotape and DVD presentations. 3410 Electronic Media News Writing. Three credits. Prerequisite: Admission to candidacy. Stresses reporting, writing, and presenting radio news. The history, philosophy, and regulation of electronic media news. Laboratory required. 3420 Corporate Video. Three credits. Prerequisite: EMC 3120 or permission of instructor. Focuses on the techniques and applications of television production for business communications and video publishing. Emphasis on writing, program design and objectives, planning and production of television materials. Laboratory required. 3460 Media and Messages. Three credits. Communication situations, communication needs analysis, and the application of media in solving communication problems. Involves theoretical and practical application of mass communication theories. 3499 Electronic Media News Videography and Editing. Three credits. Prerequisite: EMC 3410. Essential production techniques and applied technical skills necessary to arrange, shoot, edit, and produce a television news story in the field. All facets of electronic media news field production covered, including camera work, lighting, audio, and editing.
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3500 Electronic Media News Reporting and Producing. Three credits. Prerequisites: Admission to candidacy; EMC 3410. Theory and practice in the gathering, editing, and writing of news for radio and television. Attention given to on-the-air presentation. Laboratory required. 3510 Mass Media and American Culture. Three credits. (Same as JOUR 3510.) Prerequisite: Upper-division standing. Development of American journalism and the mass media from Colonial times to the present, including the role and influence of mass media on American culture, technical advances, and contributions of individual personalities. 3570 Broadcast Announcing/Performance. Three credits. Prerequisites: Admission to candidacy; COMM 2150. Responsibilities and skills required of the individual performer in the preparing, announcing, and narrating of various types of materials for television and radio. 3580 Broadcast Practicum. One to three credits. Prerequisites: Admission to candidacy; junior standing; permission of instructor. Practical experience in an on-campus mass communication setting within the College of Mass Communication. A minimum of 75 hours of work will be required for each hour of credit. Note: Total university credit for practicum, individual problems, and internship courses cannot exceed 6 credits. 3650 Free Expression, Mass Media, and the American Public. Three credits. (Same as JOUR/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship to mass media in contemporary America. A comprehensive analysis of the history, philosophies, cases, and controls associated with freedom of expression. 3740 Advanced Electronic Media News Reporting and Producing. Three credits. Prerequisites: Admission to candidacy; EMC 3410 and 3500. Theory and practice of television journalism, including use of electronic news-gathering equipment, evaluating and processing news for broadcast, and delivery of television news. Laboratory required. 4000 Broadcast Internship. One to three credits. Prerequisites: Admission to candidacy; senior standing; permission of sequence internship coordinator or instructor. Practical experience for advanced students in a professional setting. A minimum of 15 hours of work per week plus other assignments will be required. Note: Total university credit for internship, practicum, and individual problems courses cannot exceed 6 credits. Pass/Fail. Can be repeated with different employer for one to three credits with permission of instructor. 4010 Electronic Media Sales. Three credits. Prerequisite: EMC 2410. Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented. 4020 Advanced Scriptwriting. Three credits. Prerequisites: EMC 1020; writing competency; EMC 3020 or permission of instructor. Scriptwriting guidelines, character development, plot design, and creation of storylines for contemporary television genre programs. Writing of original scripts conforming to the genre taught re...