2: Assignment Understanding the marketplace in the hospitality and tourism industry
The Logistics Assignment #2 due April 2nd. You may complete this assignment yourself or with one other member of the class. The business report should be singlespaced, doublesided, Times New Roman 12 font, and in APA format. The following sections should be included: cover page, table of contents, executive summary, proper subheadings and paragraphs for the sections explained below, reference list, and appendices Email a copy to Tazim Jamal and Justin Taillon and hand in a hard copy in class on April 2nd. Although there are recommended page limits you should focus on being concise and including all relevant information. The Rules For this project you will choose an organization focused in the hospitality and tourism industry in the United States. Possibilities include: a hotel, a hotel company, an airline, a convention and visitor bureau, or a wholesale agent such as Priceline. Part I. (12 pages). Describe the organization. At a minimum you should identify the mission statement, vision statement, corporate philosophy, their current position in the market, their organizational culture, who their customers are, what their goals are, who their target market is, and other information pertinent to the company. Hint: Most of this information can be found on the website of a publicly traded company. Part II. (35 pages). First, you should identify or create indicators that the measure level of sustainability for your organization in each of the following areas: Ecological Economic Community Industry (Tourism, Rec and Park, airline, etc.) Social Community Consumers Institutional
The book chapter from Sirakaya, Jamal, and Choi "Developing Indicators for Destination Sustainability" will assist you a great deal in the creation of indicators (especially pages 420 and 423). A similar appendix is recommended.
Second, once the indicators are identified you should conduct an analysis of the organization's sustainability practices in relation to your set indicators. Is your organization being sustainable, or not? Part III. (23 pages). Identify an opportunity that works twofold: will make the organization more sustainable and would function as a distinctive capability of the organization. Explain: what makes it a distinct...