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4017notetaking1key

Course: WEB 4000, Fall 2009
School: Michigan State University
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Taking Note Key Topic #4017 Creating Mission Statements, Goals and Objectives Kendra Butters A. Mission Statement a. Should describe the overall purpose b. Include who/what the business affects c. Include what the business should offer B. Vision Statement a. Should describe what the business hopes to accomplish C. Goals a. Broad statements that show where you want to be after some period of time b. Advantages 1....

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Taking Note Key Topic #4017 Creating Mission Statements, Goals and Objectives Kendra Butters A. Mission Statement a. Should describe the overall purpose b. Include who/what the business affects c. Include what the business should offer B. Vision Statement a. Should describe what the business hopes to accomplish C. Goals a. Broad statements that show where you want to be after some period of time b. Advantages 1. Show where you are going--provide a "road map" 2. Distinguishes between goals and objectives 3. Makes it easier to get where you are going 4. Prepares to you meet the future c. Disadvantages 1. Takes time to decide goals 2. Difficult task to come to grips with the many, and often, conflicting goals 3. Appears to waste time when don't see the need for goals D. Objectives a. Steps that must be taken in order to attain goals E. Guidelines for Setting Goals a. Yours b. Written c. Realistic and at...

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