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32 Pages
FINAL ENGL393 PPT
Course: ENGL 393, Spring 2009School: Maryland
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Word Count: 459
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to Click edit Master subtitle style Fandango vs. Erikoviefone m Li, Katie McDonald, Milo Li, Alex Marbach ENGL393 12/15/09 Two Most Popular Ticketing Websites Fandango or Moviefone? 12/15/09 Fandango: The Best Ticketing Website Research analyzing the two most popular ticketing web sites: Fandango and Moviefone l Audience: Consumers looking to buy movie tickets online 12/15/09 Fandango: The Best Ticketing...
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Coursehero >> Maryland >> Maryland >> ENGL 393Course Hero has millions of student submitted documents similar to the one
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Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.
to Click edit Master subtitle style
Fandango vs. Erikoviefone m Li, Katie McDonald, Milo Li, Alex Marbach
ENGL393
12/15/09
Two Most Popular Ticketing Websites
Fandango or Moviefone?
12/15/09
Fandango: The Best Ticketing Website
Research analyzing the two most popular ticketing web sites: Fandango and Moviefone
l
Audience: Consumers looking to buy movie tickets online
12/15/09
Fandango: The Best Ticketing Website
Fandango is:
less confusing has a more appealing layout Focuses on the online ticketing experience
12/15/09
Fandango: The Best Ticketing Website
Layout and Ticketing
l l
Entertainment News and Gossip Mobile Webpage and Application
12/15/09
Question:
How many people go to the movies?
l
Have you ever bought tickets online using Moviefone or Fandango?
12/15/09
Which one looks more appealing? Why?
12/15/09
Fandango.com
Moviefone.co
12/15/09
12/15/09
12/15/09
12/15/09
12/15/09
12/15/09
12/15/09
Moviefone Ticketing/Showtime
Bad interface which also forces the user to scroll Jumps to another website
12/15/09
Entertainment:
How many of you go on the internet for entertainment news & gossip?
l
How many of you go on to these websites for these services?
12/15/09
Entertainment
Both Moviefone and Fandango include:
l l l l l
Movie reviews Celebrity news Hollywood buzz Photos Blogs
12/15/09
Entertainment
Fandango:
l l
Some article teasers on home page Has a link to Movie buzz
Entertainment news 5-word reviews Top ten lists Behind the Screens Movie blogs
12/15/09
Entertainment
Moviefone:
l l l l
Many article teasers home on page A news link to popeater.com The Moviefone Minute Features
Articles
12/15/09
Entertainment
Fandango divides news into sections
l l
Moviefone has more article comments Moviefone crowds the homepage with news
12/15/09
Mobile Webpage and Application many of you use your Question: How
phone to check online for movie times/tickets?
l
How many of you have an iPhone or iPod Touch?
How many of you know about Fandango
and Moviefones iPhone app for ticket time and purchasing?
12/15/09
Mobile Webpage and Application
Both Fandango and Moviefone have mobile versions of their website
12/15/09
Fandango vs. Moviefone
Additionally, both companies have a more refined version of their mobile website in the form of a native iPhone/iPod Touch application. These are made specifically for the electronics. Fandangos p12/15/09 as can rogram,
Ease of use with Fandangos mobile
12/15/09
Steps to ordering tickets with Fandango
12/15/09
Steps to ordering tickets with Fandango
12/15/09
Steps to ordering tickets with Fandango
12/15/09
Steps to ordering tickets with Fandango
12/15/09
Steps to ordering tickets with Fandango
12/15/09
Problems with ordering tickets with Moviefone
12/15/09
Conclusion: Fandango
Appealing and consistent layout
l l l l
Easy to use and access Own corporate identity Focuses on online ticket buying experience Integrated mobile cell phone offerings
12/15/09
Conclusion:
Question: How many of you are considering purchasing tickets through Fandango, now that you have heard about all its features and services?
12/15/09
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Moviegoers 1 October25,2006MEMO To: From: Subject: Date: Moviegoers Erik Li, Kuang Li, Alexander Marbach, Katie McDonald Fandango October 25, 2009The purpose of this memo is to recommend the use of Fandango over Moviefone for online ticketing services.
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