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Chapter 28: The Consumer Society 1945-1960 Dwight Eisenhower was now the president (Election of 1952) Nikita Khrushchev and Richard Nixon had a kitchen debate, where they argued and had a clash between communism and capitalism. Baby Boom & Mass Consumption Couples were having babies nonstop because couples were marrying earlier, a procreation ethic was formed, modern science reconfirmed any fears, and a general spirit of confidence about the future. The GI bill was passed, which pumped millions of dollars into the economy by providing veterans with compensation, loans, and tuition reimbursements The Rise of the Suburbs Americans looked to suburbs to provide additional space needed for their growing families. The suburbs fed consumer societys appetite for new technological products. Homes were cheap and affordable, and the government made the homes even more affordable for veterans of the war. The Changing World of Work A small amount of companies were accounted for more than half of total corporate income. Computers were starting to be implemented into the workforce. White-collar workers outnumbered the amount of blue-collar workers. Shared Images of Television By 1960 nine out of ten people owned a television, transforming social habits Advertising on television produced overnight national fads. Exposed more people to sports, making popular figures out of athletic heroes The Car Culture Automobiles narrowed the physical gap between rural and urban communities. Created more jobs: petroleum, highway repair etc.... View Full Document

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