Conceptual 7.4 In terference the unconscious tendency of interlocutors to put together messages on the basis of native-language word meanings. ( in terms of their native logico-semantic system ) - Denotative interference : clock/ watch - Connotative interference involves meanings steeped in culture-specific t raditions ) - E.g. li teral metaphor : [ p rofessor is a snake ] * . - Professor : topic - Snake : vehicle - Connotation (meaning implied by the ) : g round - Conceptual metaphor : [ person is an a nimal ] : t oken of unconscious thought formula , person : target domain, animal : source domain Chapter3. Communication
1. Int ro - Communication : process of exchanging messages - Animal communication : ethology - Human communication two main features : symbolic & compositionality 2. Human communication - At a biological level, a message can be received successfully by another Metaphor ( connotative meaning-making
species only if it possesses the same kind of sensory modality. - Humans have devised other media extend to the range of the voice and the ear (E.g. simple tools, semaphore systems (flags, f lashing lights), etc) * McLuhan the type of technology developed to record and t ransmit messages determined how people processed and remembered them. any major change in how information is t ransmit ted brings about a concomitant paradigm shift in cultural systems
Information
: f low of data that becomes meaningful when i t is related to some context and code - Sometimes measured in terms of the probability structure * * Shannon the information contained in a signal is inversely proportional to its p robability *Bulls Eye Model information t ransfer as a unidirectional process
Sender Message Receiver
- Channel : physical system carrying the transmitted signal - Noise : interfering element in the channel that distorts or partially effaces
the information - Redundancy features : enhances the prospect of decoding in the presence of noise - Feedback : senders have the capacity to monitor the messages they transmit