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. Question: 1 How do these websites help the company strengthen its relationships with its stakeholders? List the website(s) that you previewed and give examples to support your answers. Who are the stakeholders that the company serves in your examples? Your By having a professionally designed, and intelligently structured website, Answer: any publicly traded company tries to send a message to the stake holder stating: "We are all about business and making as much money as possible for us, henceforth, for you.". If you can hear the Nike website telling you just that, after you browse through it, then indeed they have succeeded in strengthening the ties with the public, while stakeholders must only care how public perceives the company, also, stakeholders are a part of the public. Reebok, in terms of their products, is not entirely different from Nike. Reebok is involved in the design and marketing of both athletic and non-athletic footwear and apparel, as well as other various fitness projects. "To be the world's leading sports and fitness company." Nikes mission statement resembles a vision statement and is therefore a weakness. While the mission does broadly identify the business we are in, namely the sports and fitness industry, it is not specific as to what products and services we provide. The mission statement also omits any mention of distribution channels and customers. It does, however, portray managements beliefs and values of our desire to be number one and maintain the leading position in the sports and fitness shoe and apparel industry. 2 Question: How can a companys website reflect its market segments and target market? What are the . characteristics of the target market from the website you reviewed? Your has the best individual players in their position in their sport on Answer: the site. That targets majority sports fans and children. We see the best player on the site and they are more apt or prone to buy or wear anything that that player says is the best or is advertising. Nike Conducts surveys is to find out your prospective needs, buying preferences and spending habits, which, in turn, identify if I will make a good customer for base your company. They offer some sort of benefit or inexpensive giveaway to motivate customers and prospects to fill out your questionnaire. Nike's target market is active people who enjoy high-quality sporting goods, especially footwear. Nikes brand images, including the Nike name and the trademark Swoosh, are considered to represent one of the most recognizable brands in the world. This brand power translates into bottom-line revenues. The Nike name and associated trademarks have appeared everywhere from players' shirts, pants, and hats to stadium banners and walls. Aggressive advertising campaigns, celebrity endorsements, and quality products enhance the brand. 3 Question: Are comments from customers received by the website? How is this accomplished? If so, . how does this affect the companys attempt to build positive relationships with its customers? If not, how are relationships affected? Your They welcome your questions, comments, and concerns about privacy. They Answer: collect information from you when you register on the site, enter a contest or promotion, place an order, respond to a survey or communication such as e-mail, or participate in another site feature. You can also visit thier site anonymously or purchase without registering. You will then be asked only for information necessary to process the transaction. Information provided by anonymous shoppers will be retained only as necessary to process the transaction and maintain Nike's sales records and will not be used for marketing purposes. They did know that product quality and innovation would help athletes to achieve greater goals. Nike still operates on this philosophy today. It is one that has helped athletes and stakeholders alike to realize athletic and financial greatness. Despite a changing marketplace for athletic footwear, they will continue to expand thier product lines and marketing reach to become a more powerful global brand. 4 . Question: List your references according to APA guidelines in the space below. You are required to use at least one outside source to support your viewpoint, and this source can be the textbook. Your Answer: ... View Full Document

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