Discussion (WK8)
11 Pages

Discussion (WK8)

Course Number: MK 351DLB, Spring 2010

College/University: Park

Word Count: 812

Rating:

Document Preview

Discussion (WK8) Case#6WestSideFurniture WEST SIDE FURNITURE OK all of you aspiring sales managers/entrepreneurs, one of the most difficult and challenging tasks is that of managing a sales force. Assess Susan's strategy in terms of her target market(s)and sales force. Focus on what the sales force should be doing as you answer the questions on page 671. Also, I would like your opinion of "How great sales...

Unformatted Document Excerpt
Coursehero >> Missouri >> Park >> MK 351DLB

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

(WK8) Case#6WestSideFurniture WEST Discussion SIDE FURNITURE OK all of you aspiring sales managers/entrepreneurs, one of the most difficult and challenging tasks is that of managing a sales force. Assess Susan's strategy in terms of her target market(s)and sales force. Focus on what the sales force should be doing as you answer the questions on page 671. Also, I would like your opinion of "How great sales managers motivate". Your response is due the end of week #8 NOTE: Post your initial comments to the discussion by clicking on the first "Respond" link below. To give feedback to a classmate's post, click on the "Respond" link below his/her comment. WestSideFurniture Q1.ContrastLupitaVenturasstrategyandthoughtsabouthersalespeoplewith theirapparentviewofherstrategyandespeciallytheirroleinit? VenturasaysherlocalcableTVspotsandnewspaperadvertisingseemtoattracthertarget market,butmanyofthesepeoplecomein,shoparoundandleave.Someofthemcomeback, butmostdonot.MaybebecauseVenturacarriessomehigherpricedfurniturelines.Iwould dropthepricesforfurnituresaleshavebeenincreasinginthecityasnewpeoplearemovingin whichmeanspeoplearegoingelsewhere.Venturaalsocouldhavehersalespeopledo comparativeadvertisingforhersalespeopleanswersquestionsandarehelpfulisokay.But somecustomersactuallywouldliketheadvisefromasalesperson,WhatdoyouThink?For example:Customersmayhaveahardtimedecidingwhichdiningroomtabletobuy.Ifthesales persongavetheirsuggestions,itcouldhelpthecustomerdecidewhichonetobuyandthiswill makeasalethatmaynothavehappened.Salesrepscouldalsointroducenewfurniturelines thataresimilartowhatthecustomerislookingfor.Venturacouldhavecustomersbringinanad fromacompetitor.Thenhavehersalesrepsmatchthepriceorevengo10%belowher competitorprices.Venturacouldraisethecommissionto15%onmediaandproductioncosts. amounts.Shecouldalsohaveseasonaldiscountsbyhavinghersalesrepsencourageher Offerquantitydiscountsbyhavinghersalesrepsencouragetheircustomerstobuyinlarge customerstorepeatbuying. Reference:Perreault,Cannon,McCarthy,BasicMarketingAmarketingStrategy PlanningApproach17e. EricJosephHurtado 6May109:58AMMST Ron_Knapp_D8.doc Ron, Iwonderif the customers leave becauseof theprices orbecause thesales teamis leaving them without answersor input.Ithink yousaid thatanditis right.Idon't thinkthat sheshould changeher line becauseit appliesto thebroad rangeof middle classblue collar workersand notjusta selectfew. RonKnapp 8May 108:02 Ron_Knapp_D8.doc PeterCampbellKrawitz 7May1012:13PMMST Ron_Knapp_D8.doc mto sell the thin gs they hav e bee n told to sell, or pos sibl e rev am ping her inve ntor yto the likin gof her sale s tea m so they can actu ally sell stuff Ron_Knapp_D8.doc JoiBascomb 7May1010:14PMMST Ron_Knapp_D8.doc end, he/sh e shoul d reco mme nd the furnit ure set that fits allof my need s best. This proce ss was byno mean s push y. Now on the other hand ifI enter ed the store Ron_Knapp_D8.doc MichaelCampbell 8May1012:00PMMST Ron_Knapp_D8.doc custom erbase wishes tohave addition al assista nce Maybe Lupita could senda couple ofher salespe opleto another storeto see how they conduct busines s.She could send themas potentia l custom ers looking for furnitur e.The salespe ople Ron_Knapp_D8.doc RuthanneReneMcAllister 8May108:51PMMST Ron_Knapp_D8.doc Ido think the custom ercan tellif the salespe rson genuine lycares about their needs andwill respon din kind. Sincerit y always makes the differen cefor me.I will definitel ywalk outof the storeif a salespe rson getstoo pushy, butwill Ron_Knapp_D8.doc Numericgrade:50/50pts. Comments: (none) LetterGrade: Ron_Knapp_D8.doc

Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

Park - MK - 351DLB
Discussion - Observations and Applications (WK7)Observations and ApplicationsAs you read the text chapter(s) for this week and review the Content Menu Lesson(s), think about your day-to-day activities as they relate to what you have read. Provide a brie
Park - MK - 351DLB
Discussion (WK6)Case #5 - Express Multi MediaI wonder if the old saying, "The grass always looks greener on the other side of the fence", is appropriate here? Also, I wonder if Express Multimedia should be dabbling in other markets? Evaluate what Expres
Park - MK - 351DLB
Discussion (WK5)Case#4MANUSoccerAcademyMANU Soccer AcademyRead MANU Soccer Academy, page 649, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.NOTE: Post your initial c
Park - MK - 351DLB
Discussion - Observations and Applications (WK4)Observations and ApplicationsAs you read the text chapter(s) for this week and review the Content Menu Lesson(s), think about your day-to-day activities as they relate to what you have read. Provide a brie
Park - MK - 351DLB
Discussion (WK3)Case#3Taffe'sIceLandTaffe's Ice LandTaffe's Ice Land, on page 656, is facing a very difficult problem that has been solved by most rink operators by simply catering to the "mass market" - anyone who wants to skate in a public skating se
Park - MK - 351DLB
Discussion (WK2)Case#2HarvestFoodsHARVEST FOODSRead Harvest Foods, page 648, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Important: Your grades for the cases you p
Park - MK - 351DLB
Discussion (WK1)This is your first case - McDonalds' Senior's Restaurant The case can be found in your text on page 648. We want to share our ideas with respect to McDonald's on this issue. Please post your responses to the questions at the end of the ca
Park - EC - 141DLC
GradeforRonKnapp:Week7QuizComments: (none) <CloseWindow Numericgrade:10/20 Lettergrade:AutogradeSummaryDateTaken: 10/4/2009 12:51:41AMThesearetheautomaticallycomputedresultsofyourexam.Gradesforessayquestions,andcomments fromyourinstructor,areinthe"Det
Park - EC - 141DLC
GradeforRonKnapp:Week6QuizComments: (none) <CloseWindow Numericgrade:8/20 Lettergrade:AutogradeSummaryDateTaken: 9/28/2009 12:08:02AMThesearetheautomaticallycomputedresultsofyourexam.Gradesforessayquestions,andcomments fromyourinstructor,areinthe"Deta
Park - EC - 141DLC
GradeforRonKnapp:Week5QuizComments: (none) <CloseWindow Numericgrade:12/20 Lettergrade:AutogradeSummaryDateTaken: 9/19/20093:10:04 AMThesearetheautomaticallycomputedresultsofyourexam.Gradesforessayquestions,andcommentsfrom yourinstructor,areinthe"Deta
Park - EC - 141DLC
GradeforRonKnapp:Week3QuizComments: (none) <CloseWindow Numericgrade:12/20 Lettergrade:AutogradeSummaryDateTaken: 9/6/20094:00:21 PMThesearetheautomaticallycomputedresultsofyourexam.Gradesforessayquestions,andcommentsfrom yourinstructor,areinthe"Detai
Park - EC - 141DLC
GradeforRonKnapp:Week2QuizComments: (none) <CloseWindow Numericgrade:10/20 Lettergrade:AutogradeSummaryDateTaken: 8/29/20097:34:20 PMThesearetheautomaticallycomputedresultsofyourexam.Gradesforessayquestions,andcommentsfrom yourinstructor,areinthe"Deta
Park - EC - 141DLC
GradeforRonKnapp:Week1QuizComments: (none) <CloseWindow Numericgrade:12/20 Lettergrade:AutogradeSummaryDateTaken: 8/23/20092:57:39 AMThesearetheautomaticallycomputedresultsofyourexam.Gradesforessayquestions,andcommentsfrom yourinstructor,areinthe"Deta
Park - EC - 141DLC
PowerPoint Slides
Park - EC - 141DLC
CHAPTER 20 Open-Economy Macroeconomics: The Balance of Payments and Exchange RatesPowerPoint Lectures for Principles of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice HallPrincipl
Park - EC - 141DLC
Park - EC - 141DLC
CHAPTER 18 Debates in Macroeconomics: Monetarism, New Classical Theory, and Supply-Side EconomicsPowerPoint Lectures for Principles of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentic
Park - EC - 141DLC
PowerPoint Lectures for Principles of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice HallCHAPTER 17 Long-Run GrowthPrinciples of Macroeconomics 9e by Case, Fair and Oster1 of 27
Park - EC - 141DLC
CHAPTER 16 Household and Firm Behavior in the Macroeconomy: A Further LookPowerPoint Lectures for Principles of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice HallPrinciples of Ma
Park - EC - 141DLC
CHAPTER 15 Policy Timing, Deficit Targeting, and Stock Market EffectsPowerPoint Lectures for Principles of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice HallPrinciples of Macroec
Park - EC - 141DLC
PowerPoint Lectures forCHAPTER 14 The Labor Market In the MacroeconomyPrinciples of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice HallPrinciples of Macroeconomics 9e by Case, Fa
Park - EC - 141DLC
CHAPTER 13 Aggregate Supply and the Equilibrium Price LevelPowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e b
Park - EC - 141DLC
CHAPTER 12 Aggregate Demand in the Goods and Money MarketsPowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by
Park - EC - 141DLC
CHAPTER 11 Money Demand and the Equilibrium Interest RatePowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by
Park - EC - 141DLC
PowerPoint Slides
Park - EC - 141DLC
PowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Case, Fair and OsterCHAPTER 9 The Government and Fiscal P
Park - EC - 141DLC
CHAPTER 8 Aggregate Expenditure and Equilibrium OutputPowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Cas
Park - EC - 141DLC
CHAPTER 7 Unemployment, Inflation, and Long-Run GrowthPowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Cas
Park - EC - 141DLC
CHAPTER 6 Measuring National Output and National IncomePowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Ca
Park - EC - 141DLC
PowerPoint Lectures for Principles of Macroeconomics, 9eCHAPTER 5 Introduction to MacroeconomicsBy Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Case, Fair and Os
Park - EC - 141DLC
PowerPoint Lectures forCHAPTER 4 Demand and Supply ApplicationsPrinciples of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Case, Fair and Os
Park - EC - 141DLC
CHAPTER 3 Demand, Supply, and Market EquilibriumPowerPoint Lectures for Principles of Macroeconomics, 9e By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Case, Fai
Park - EC - 141DLC
CHAPTER 2 The Economic Problem: Scarcity and ChoicePowerPoint Lectures for Principles of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice Hall Principles of Macroeconomics 9e by Case
Park - EC - 141DLC
PowerPoint Lectures forCHAPTER 1 The Scope and Method of EconomicsPrinciples of Macroeconomics, 9e;By Karl E. Case, Ray C. Fair & Sharon M. Oster 2009 Pearson Education, Inc. Publishing as Prentice HallPrinciples of Macroeconomics 9e by Case, Fair a
Park - EC - 141DLC
Outline Lectures
Park - EC - 141DLC
9 [22 ]The Government and Fiscal PolicyOUTLINEOFTEXTMATERIAL I. Introduction A. There is much controversy over the appropriate role government should play in the economy. This controversy constantly shifts between positive and normative arguments. 1. 2.
Park - EC - 141DLC
6 [19]Measuring National Output and National IncomeOUTLINEOFTEXTMATERIAL I. Introduction A. Macroeconomics relies on data. 1. 2. Much of this data is collected by the government and/or central bank. Before we can understand how the economy works we must
Park - EC - 141DLC
4Demand and Supply ApplicationsOUTLINEOFTEXTMATERIAL I. II. Introduction This chapter continues studying supply, demand, and the price system. The Price System: Rationing and Allocating Resources A. The price system performs two important and closely re
Park - EC - 141DLC
3De a m nd, S upply, a Ma t Equilibrium nd rkeOUTLINEOFTEXTMATERIAL I. Introduction This chapter and the next discuss how markets work. Taken together they explain how individual and household decisions about demand and firms decisions about supply inte
Park - EC - 141DLC
2The Economic Problem: Scarcity and ChoiceOUTLINEOFTEXTMATERIAL I. Introduction This chapter explores the questions of what, how, and for whom to produce. Human wants are unlimited, but resources are not. This creates scarcity. Scarcity, in turn, forces
Park - EC - 141DLC
1The Scope and Method of EconomicsOUTLINEOFTEXTMATERIAL I. Introduction The authors show students how economics relates to their everyday lives. Case and Fair discuss the interactions between the United States and other countries, while also comparing t
Park - EC - 141DLC
Chapter Notes
Park - EC - 141DLC
FiscalPolicyCHAPTEROVERVIEWThischapterlooksbrieflyatthelegislativemandatesgiventogovernmenttopursue stabilizationoftheeconomy;itthenexploresthetoolsofgovernmentstabilizationpolicy intermsoftheaggregatedemandaggregate(ADAS)model.Next,fiscalpolicy measure
Park - EC - 141DLC
MeasuringDomesticOutputandNationalIncomeCHAPTEROVERVIEWNewsheadlinesfrequentlyreportthestatusofthenationseconomicconditions,butto manycitizenstheinformationisconfusingorincomprehensible.Thischapteracquaints studentswiththebasiclanguageofmacroeconomicsan
Park - EC - 141DLC
IntroductiontoMacroeconomicsCHAPTEROVERVIEWThischapterpreviewseconomicgrowth,thebusinesscycle,unemployment,and inflation.Itsetsthestagefortheanalyticalpresentationinlaterchapters.Monetaryand FiscalPoliciesaredefined.Thebusinesscycleisintroducedinhistori
Park - EC - 141DLC
DemandandSupplyApplicationsCHAPTEROVERVIEWThischaptercontinuesstudyingsupply,demand,andthepricesystem.Brief explanationsaregivenforthesecharacteristicsofthemarketsystem:freedomof enterpriseandchoice,theroleofselfinterest,competition,marketsandprices,the
Park - EC - 141DLC
Demand,SupplyandMarketEquilibriumCHAPTEROVERVIEWThischapterprovidesabasic,butratherdetailedintroductiontohowmarketsoperate aswellasanintroductiontodemandandsupplyconcepts.Bothdemandandsupply aredefinedandillustrated;determinantsofdemandandsupplyareliste
Park - EC - 141DLC
TheEconomicProblem:ScarcityandChoiceCHAPTEROVERVIEWThischapterbeginswithabriefcomparisonofthecommandandmarketsystems, transitioningquicklytoadiscussionoftheinstitutionalframeworkoftheAmerican marketsystem.Briefexplanationsaregivenforthesecharacteristics
Park - EC - 141DLC
TheScopeandMethodofEconomicsCHAPTEROVERVIEWThischapterbeginswiththeFundamentalQuestionsfacedbyeveryeconomyand explainshowamarketeconomyanswerseachone.Itisfollowedbyadiscussionofthe meaningandimportanceofeconomics.Inthisfirstchapter,however,wewillnotplun
Park - EC - 141DLC
Weekly homework assignments
Park - EC - 141DLC
Week7:AggregateDemand,AggregateSupplyandInflation(Sep28Oct4)Homework Help Homework Week 7 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your primar
Park - EC - 141DLC
Week6:Money,Demand,andMonetaryPolicy(Sep21Sep27)Homework Help Homework Week 6 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your primary source of
Park - EC - 141DLC
Week5:TheGovernment,FiscalPolicy,andtheMoneySupply(Sep14Sep20)Homework Help Homework Week 5 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your pri
Park - EC - 141DLC
Week4:LongRunandShortRunConcerns(Sep7Sep13)Homework Help HomeworkWeek 4 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your primary source of infor
Park - EC - 141DLC
Week3:IntroductiontoMacroeconomics(Aug31Sep6)Homework Help Homework Week 3 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your primary source of inf
Park - EC - 141DLC
Week2:Demand,Supply,andMarketEquilibrium(Aug24Aug30)Homework Help HomeworkWeek 2 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your primary source
Park - EC - 141DLC
Week1:AnIntroductiontoEconomics(Aug17Aug23)Homework Help HomeworkWeek 1 Homework AssignmentYou are to work alone to analyze and prepare answers/solutions for the following questions and/or case studies. The text should be your primary source of infor
Park - EC - 141DLC
Weekly homework
Park - EC - 141DLC
WEEK 7 CH13, Q2 In 2008, the price of oil rose sharply on world markets. What impact would you expect there to be on the aggregate price level and on real GDP? An increase in the aggregate price level and a decrease in real GDP. I llustrate your answer wi
Park - EC - 141DLC
WEEK 6 CH11, Q1 State whether you agree or disagree with the following statements and explain why. a. When the real economy expands (Y rises), the demand for money expands. As a r esult, households hold more cash and the supply of money expands. This stat
Park - EC - 141DLC
WEEK5 CH9,Q1Youareappointedsecretaryofthetreasuryofarecentlyindependentcountrycalled Rugaria.ThecurrencyofRugariaisthelav.Thenewnationbeganfiscaloperationsthisyear, andthebudgetsituationisthatthegovernmentwillspend10millionlavsandtaxeswillbe9 millionlavs.