Chap015
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Chap015

Course Number: MAR MAR3023, Spring 2010

College/University: UCF

Word Count: 17438

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Chapter 15 - Supply Chain Management Chapter 15 Supply Chain Management True / False Questions 1. In the four P's of marketing, place refers to all the activities required to get the right products to the right customer when that customer wants it. True False 2. Supply chain management creates value by getting products to customers efficiently. True False 3. A marketing channel and a supply channel are...

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Chapter 15 - Supply Chain Management Chapter 15 Supply Chain Management True / False Questions 1. In the four P's of marketing, place refers to all the activities required to get the right products to the right customer when that customer wants it. True False 2. Supply chain management creates value by getting products to customers efficiently. True False 3. A marketing channel and a supply channel are virtually the same. True False 4. Logistics management concentrates on control of retail sales in the supply chain. True False 5. Logistics managers tend to focus on making sales while marketing managers tend to focus on keeping costs low. True False 6. Every marketing decision is affected by and has an effect on the supply chain. True False 7. CPFR refers to cost, profit, frequency, and return in an inventory management system. True False 15-1 Chapter 15 - Supply Chain Management 8. Radio frequency identification tags (RFIDs) automatically transmit information about a container's contents or individual products. True False 9. Quick response systems allow retailers to maximize their inventory holdings. True False 10. Supply chain relationships evolve when the parties want something from one another. True False 11. For a supply chain to operate efficiently, the participating members must cooperate. True False 12. Conflicts within a supply chain tend to be more pronounced when the members are part of a vertically integrated corporation. True False 13. Successful supply chain relationships develop because all parties make credible commitments to the relationship. True False Multiple Choice Questions 14. Nicole Miller, the New York dress designer and manufacturer, was able to improve its operations and the relations with its customers through: A. establishing an EDI system. B. using an ASN to help the customers with their work flow and speed up payments. C. providing floor-ready merchandise. D. enabling a more expedited flow of information. E. All of the above. 15-2 Chapter 15 - Supply Chain Management 15. Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because: A. it happens behind the scenes. B. it conflicts with promotion. C. it occurs after making pricing decisions. D. no one is directly in charge of place decisions. E. product is so much more important. 16. In marketing's four P's, place refers to all activities required to get: A. the design of the terminal location for products accomplished. B. the right products to the right customer when that customer wants it. C. access to the physical space within a retail establishment. D. consumers to the destination.

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