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MAN-435 Project Management Project Management: Achieving Competitive Advantage, by Jeffrey K. Pinto, (Upper Saddle River, New Jersey: Pearson Prentice-Hall, 2007). ISBN-13: 978-0-558-39543-8 Case Study 2A: Project Selection at Nova Western, Inc. Read Case Study 3.2 on page 103. Then answer the questions. Questions for Discussion 1. Phyllis has called you into her office to help her make sense of the contradictions in project evaluation. How would you explain the reasons for this divergence of opinion from one technique to the next? What are the strengths and weaknesses of each screening method? I would explain there are two general classes of project selection, numerical and non-numerical. The head of software development chose a scoring method. Simplified Scoring Model Using a scoring model, numeric values are used in a simplified scoring method to represent the various key factors in decision making of a proposed project. The numerical values are numbers based on importance to the company in correlation to the proposed project. Numbers used in this project include 1 thru 3; three (3) being the most important or of greatest significance and one (1) being of least importance or least significance. The values can be determined using criteria based on internal and external issues, best suited for the company. Issues in project screening and selection may include risk factors, market potential, internal operations or any additional specific factors to the organization such as proprietary elements, branding and strategy. elements, branding and strategy.... View Full Document

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