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Wk 12 International strategy part i Chap007_5e Sep 2010
Course: BBA ECON 4131, Spring 2010School: HKU
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Word Count: 195
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Strategy: International Creating Value in Global Markets Chapter Seven McGraw-Hill/Irwin Copyright 2010 by The McGraw-Hill Companies, Inc. All rights reserved. ACompanysMotivationfor InternationalExpansion Increase the size of potential markets Attain economies of scale Taking advantage of arbitrage opportunities Extend the life cycle of a product Optimize the physical location for every activity in its...
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Strategy: International Creating Value in Global Markets
Chapter Seven
McGraw-Hill/Irwin
Copyright 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
ACompanysMotivationfor InternationalExpansion
Increase the size of potential markets Attain economies of scale Taking advantage of arbitrage opportunities Extend the life cycle of a product Optimize the physical location for every activity in its value chain
7-2
PotentialRisksof InternationalExpansion
Political and economic risk
h n n n n Social unrest Military turmoil Demonstrations Violent conflicts and terrorism Laws and their enforcement
7-3
PotentialRisksof InternationalExpansion
risks
h Currency Currency exchange fluctuations n Appreciation of the U.S. dollar
7-4
PotentialRisksof InternationalExpansion
Management risks
h n n n n n Culture Customs Language Income levels Customer preferences Distribution system
7-5
EntryModesofInternational Expansion
7-6
EntryModesofInternational Expansion
Exporting
h Producing goods in one country to sell to residents of another country.
Licensing
h company receives a fee in exchange for the right to use its intellectual property.
7-7
EntryModesofInternational Expansion
Wholly owned subsidiary
h a business in which a multinational company owns 100 percent of the stock.
7-8
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