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Chapter 11Developing and Managing Products TRUE/FALSE 1. A product must be a discontinuous innovation to be considered a new product. ANS: T There are six categories of new products, only one of which is new-to-the-world discontinuous innov- ative products. PTS: 1 REF: 167 OBJ: 11-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 2. The development of a garlic-butter flavored crescent rolls by Pillsbury would not be considered a new product since the company was already making crescent rolls. It would simply be called a line exten- sion. ANS: F Line extensions are considered to be a type of new product. PTS: 1 REF: 168 OBJ: 11-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 3. Central Bark is a dog day care center. When you check your dog into a Central Bark you know your pooch will be pampered. Since kennels have been boarding dogs for years, the dog day care is not really a new product. ANS: F There are many types of new product ranging from new-to-the-world products to low-price products. PTS: 1 REF: 168 OBJ: 11-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 4. Very few firms follow a formal new-product development process. ANS: F Most companies follow a formal new-product development process. PTS: 1 REF: 168 OBJ: 11-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 5. A firm's new-product strategy links the new-product development process with the objectives of the marketing departments, the business unit, and the corporation. ANS: T PTS: 1 REF: 168-169 OBJ: 11-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Strategy 6. For a firm that adheres to the product concept, the logical place to start generating new-product ideas is with the customers of the firm. ANS: F Firms adhering the marketing concept logically start generating new-product ideas from customers. PTS: 1 REF: 169 OBJ: 11-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 7. The two techniques that are considered most useful for generating new-product ideas are customer-... View Full Document

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