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FirmGoals
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d and short term profit seeking long term consequences Serious
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Creating value over the long run
Long term success
Corporate Social Responsibility: The Heart of Safeway http://www.youtube.com/watch?v=6ls75LB8N38&feature=related
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AttitudesAbouttheEthicalStandards ofVariousProfessions
Why do you feel marketers (advertising practitioners) rank so low on this scale? What can marketers do to improve their ranking?
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CreatinganEthicalClimateintheWorkplace
Values
Establish Share Understand
Rules
Management commitment Employee dedication
Controls
Reward Punishment
Apple spy indicted http://www.msnbc.msn.com/id/38706555/ns/technology_and_science/
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AmericanMarketingAssociation CodeofEthics
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rallySubareas within marketing have their own codevalues Flows from code in marketingconduct to specific of ethics accepted general norms of
AM A Website McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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TheInfluenceofPersonalEthics
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Values Religion Family Genetics
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WhyPeopleActUnethically
What makes people take actions that create so much harm?
Are all the individuals who engage in questionable behavior plain just immoral or unethical?
Decisions often have conflicting outcomes, where both options have positive and negative consequences
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CompetingOutcomes
ossible yjuryrevenue yedproduction uef bonuses o revenue production to consumers ayoffs
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Dangerous flaw in new model
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TheLinkBetweenEthicsand CorporateSocialResponsibility
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http://www.newsweek.com/2010/08/17/wh
act inimplement programs thatmanner ould an ethically responsible are socially responsible
Social Entrepreneurs http://www.youtube.com/watch?v=jk5LI_WcosQ&feature=rela
Build-A-Bear Workshop McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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StakeholderAnalysisMatrixfora MarketingResearchFirm
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EthicalDecisionMakingEvaluation Questionnaire
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TheSixTestsofEthicalAction
I admire the the media? see this in most do this?
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he Transparency Test Person in the Mirror Test Admired Observer Test The Publicity Test The The Golden Rule Test The Moral Mentor Tes The
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a clearWould I be able thelook in towant the and respect end of this action? me d explanation for to Would the mirror person I admire the most to SEE Wouldaction I be on the receiving myself I like
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