and Goals Objectives
Program goals are more general and encompassing or global than objectives. There are written to include all aspects or components of a program. Goals provide overall direction for a program. Goals often are not measurable, may take longer to complete and may be inferred. (EX: To reduce the number of babies born with FAS.) Objectives are more precise and are steps towards program goals. They need to be measurable and include, who, what and when. There are administrative; learning; behavioral and environmental; and program objectives. Type of Objective Administrative objectives Program Outcomes Activities presented and tasks completed Change in awareness, knowledge, attitudes, and skills Behavior adoption change in environment Change in quality of life, health status or risk and social benefits Possible evaluation measures # of sessions held, exposure, attendance, participation, staff performance, appropriate materials, adequacy of resources Increase in awareness, knowledge, attitudes, and skill development/acquisition Change in behavior, hazards or barriers removed from the environment Quality of live measures, morbidity data, mortality measures data, of risk Type of evaluation Process (formative)
Learning objectives Behavioral objectives environmental objectives Program objectives
Impact (summative) Impact (summative) Impact (summative) Outcome
Criteria for objectives 1. Can the objective be realized during the life of the program or within a reasonable time thereafter? 2. Can the objective be realistically achieved? 3. Are the program resources adequate to reach the objective? 4. Do the objectives follow the scope of the sponsoring agency and are any rights of participants violated? Elements of an objective: 1. The outcome to be achieved (what) 2. the conditions under which the outcome will be observed (when) 3. The criterion for deciding whether the outcome has been achieved (how much change) 4. The target population (who) From: Planning, Implementing, and Evaluating Health Promotion Programs. McKenzie and Smeltzer, 1997.
Ex of an objective: After viewing the video how to stop smoking all participants will be able to list three methods available to help smokers quit.
From: Planning, Implementing, and Evaluating Health Promotion Programs. McKenzie and Smeltzer, 1997.