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Course: MBA mba, Spring 2011School: IIT Bombay
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Understanding E-commerce: the platforms needed for creating ecommerce application (RIA) By PRATIEKSINGH SHIVASHANKAR KUNALSHAH ANKITH TULSHAN VIDUSHI CONTENTS Internet & Web Applications before RIA Introduction to RIA Current Web Platforms Need for RIA RIA Platforms Benefits of RIA Prospects IntroductiontoRIA DefinitionofRIA atypeofWebapplicationthatcanrun independentlyofbrowsers,canrunonany...
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Understanding E-commerce: the platforms needed for creating ecommerce application (RIA)
By PRATIEKSINGH SHIVASHANKAR KUNALSHAH ANKITH TULSHAN VIDUSHI
CONTENTS
Internet & Web Applications before RIA Introduction to RIA Current Web Platforms Need for RIA RIA Platforms Benefits of RIA Prospects
IntroductiontoRIA
DefinitionofRIA
atypeofWebapplicationthatcanrun independentlyofbrowsers,canrunonany operatingsystemand,inmanyways, workslikeatraditionaldesktopapplication Web2.0treatingtheWebasareal platformfordevelopinginteractiveand transactionalapplications(notjust renderingstaticWebpages).
TheRIAconcept:moreeasilydescribedthandefined RIAisamultimediawebapplication,combining: Richnessofinformation Richnessofviews
flexibility withoutoverload
Richnessofinteractivity Richuserexperience:
UIofdesktopapplications Easytouse,apleasureforbothnewbie'sandexperiencedusers Directresponse(preloading,clientsideprocessing) precedenceofvisualsovertext preferablysinglepagedesign
5/22
Emphasisonvisualizationanddirectmanipulation Shallowpagehierarchy
Internetandwebapplications beforeRIA
TraditionalWebbasedDevelopment ManycompanieshavebeenleftbehindbytheWebrevolution andarestillrelyingonlegacyclientserverapplicationstorun criticalpartsoftheirbusinesses.Theyareunabletoextend criticalfunctionalityacrossgeographicandtechnological boundariesbecause: Currentwebdevelopmenttoolsareunabletosupportthe complexfunctionalityfoundinclientserverapplications Webbasedapplicationsarelimitedto"dumbterminal"user interfaceswithlimitedinteractivity Untilnowtherehasbeennosimplewaytosolvethese limitationsandtodeliverhighlyinteractiveapplicationsviathe web
Developnewkindsof applications Engage,guideandlistento visitors Createcompellingwebsites withaudio&video Simplifytypicallycomplex processes Provideinformationclearly Reducebandwidthcosts
WhyUseanRIA?
NeedforRIAinecommerce
thespecificneedsofenterpriseRIAs. Displayofcomplexgraphicsandreportsfor users Handlinglargedatasets Ensuringveryhighperformance Offeringveryhighscalability Addressingstrictsecurity requirements
WhytouseRIA
ProvidingFitClientarchitectureforonline/offline operations FollowingSOAandstandards Facilitatingmigrationfrom legacyapps Enablingplatformindependence Includingrichdevelopmenttools Easingmanageability Enterprisesthatdonotmodernizetheirantiquated clientserverarchitecturerunsomemajorrisks.not modernizingwillleavemanyenterprisesbehindinthe racetomeetuserexpectations
AUnifiedStoryforClientandServer
Clientisanextensionoftheserver Asinglelogicalapplication
Browser Rich Internet Application Application Application Presentatio n Logic Data Data Access Layer Layer DB Service
HTML
Network
App Logic
Services
Other Applications
CurrentRIAplatforms
RIAplatformforenterprisesCurl(Curl),Adobe(AIR),Microsoft (Silverlight),andSun(JavaFX). SunsJavaFX thefrontendclienttoJavabackend.Itisstillnewandunproven. AdobesFlashandFlex popularintheconsumersectorduetotheirpervasivenessinthePC market. AdobeintroducedAIR(AdobeInfrastructureRuntime)forenterprise classapplicationswithanofflinecomponent. Thefocusisstillonvideostreaming(pedigreefromMacromediaFlash) andbusinessusageisquitelimited.
MicrosoftSilverlight initialfocushasbeenvideorendering capablydisplayeditsmightattheBeijingOlympicslastyear. SilverlightV2aspirestobetheplatformforenterpriseRIA.tobeaformidable solutionovertime. Curl cameoutofaresearchprojectatMITduringtheearlypartofthisdecade. boasts400enterprisecustomersdoingmissioncriticalapplicationssuchas procurement,banking,businessintelligence,andsoon. theWebusingCurlsuniqueclientsidecompiletechnologyforsuperior Manyofitscustomershavemigratedfromoldclientserverapplicationsto performance. ItisOSandbrowseragnostic.Itcanalsorunoutsidethebrowserasa desktopWebapplication. Itwasgiventhetopawardin2008byInfoWorld.
Flash(andFlex) OpenLaszlo Silverlight JavaFX HTML+CSS+ JavaScript
Lesspreciselayout Browserproblems Easytoimplement
Adobe Flex:XMLbaseddeclarativeUI Framebasedanimations Installedbase:almost100% OO:ActionScript3 Opensourcetools AdobeparticipatesinOpenScreen OpenSource XMLbased Flash&DHTML/AJAX Microsoft .Netlanguages Timebasedanimations Installedbase:about28% NotonLinuxandSolaris Crossbrowser Crossplatform(particularlymobile) Declarativenonverboselanguage
14/22
BenefitsofRIA
Measurablebenefitsincludehighercustomerconversion rates,increaseduserproductivity,andimprovedcustomer loyalty. Usersexpectusable,powerfulthatprovidethe responsivenessoftraditionalinterfacesdesktopapplications. opportunitytoincreaserevenuethroughhigherconversion rates,upsellandcrosssellopportunities,increasedcustomer loyalty,orincreasedawarenessofyourproductviaonline channels. decreasecoststhroughreductioninusererrororreductionin directsalesinteractionsthroughonlinetransactions. usersbenefitfromcomplexdatavisualization,including chartingorgraphicalpresentationofdata. needforanapplicationthatisveryinteractive,perhaps includingmultimedia,audio,orvideo
Supportformultiplepresentationtiersand dataaccesstechnologies
.NET Clients Silverlight, WPF Standards Clients JavaScript Server Rendering HTML, SEO, Printing, SOAP, SOAP, XML, JSON, JSON, Binary App Logic CLR Lists/Objects Repository (nHibernate, ) Databases ADO.NET, ORMs (LTS, EF, )
ASinglePatternthatScalesand Grows
Services WCF
Services REST/SOAP (Azure, ) Unit Test Unit Code Code
Applicationmodernizationisgoingtobecriticalto allenterprises.Theprimereasoniscost reduction.Improvinguserexperiencehasbeen proventobeahugecompetitiveadvantage.RIA willbethegatewaytosuchmodernization. RIAPlatformisanemergingonewithrapid adoptionoverthenext25years.Customersof SAPandOracleapplicationsmuststart demandingRIAontheWebplatforminthetrue sense,notjustafrontendtotheirexistingclient serverimplementation.
DisadvantagesofRIAs
1. Costsofdevelopment 2. Userneedsmorecomputerskills&information literacy 3. Usabilityandaccessibilityissues 4. Usersmusthaveanactive,explorativeattitude 5. Forsomepeople:rich=informationoverload 6. Sandbox:RIAshavelimitedaccesstolocal resources 7. Ifcompiled:plugin/runtimeenvironment required Ifnotcompiled:JavaScript+HTML+CSS unreliablerendering
18/22
(e.g.Backbuttonproblem)
Prospects
3D 3Denvironmentscanprovideveryexcitingproductconfigurators,virtual worlds,andnavigationalsystems. Performance Inthelastfewyearwehaveseen100fold
performanceimprovements,however,thereisstillalongwaytogo.
AlwaysConnected
Moreandmorepeoplearevirtuallyconnectedalways..between SMS,mobileemail&browsers,wifiandcellularpcaccess,therewill bearapidneedforapplicationstoaccountforbeingalwaysrunning, onmultipledevices.
Prospectscontd
Personalization RIAswillbethecriticalpathtosuccessfor customizationandproductconfiguratorsofthe future. SimpleandSophisticated Thereisadifferencebetweeneaseofuseand softwaresophistication. AnalyticalApplications Everythingfrombanking,financialanalysisand stockmarkettrendingetc.
Prospectscontd
Interactiveapplication Mapping InternetTV Messaging IntegratedDevelopmentEnvironments
ThreeExamplesofRIA
GoogleMaps MINICarConfigurator
GMail
Thankyou
AnyQuestions
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