Rhetorical The Shaping of Gender: Womens Movements in the Unites States Communication in society influences our understandings of gender and our gendered identities; it ALSO shapes societys views of masculinity and femininity, and men and womens roles There is not a single womens movement there are multiple. they And began way before the 1960s 2 ideologie: liberal femininism: women and men are alike and equal in most respects; therefore they should have equal opportunities cultural feminism: women and men are fundamentally different and therefore should have different, rights, roles, and opportunities.