This preview has intentionally blurred parts. Sign up to view the full document

View Full Document

Unformatted Document Excerpt

Final Exam[12/14/2010 9:27:37 AM] 1. Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as the hottest brand in America. The companys success in an environment which has made success difficult for many food operations is due in large part to the long- term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. Krispy Kremes goal to open six new Krispy Kreme stores by 2009 in British Columbia where it already has a well-established reputation would be an example of a S.M.A.R.T. goal because it is ____.... View Full Document

End of Preview

Sign up now to access the rest of the document