Running 1 Head: The Atlas
T he Atlas
Allen Brown Module 2: The Atlas MKT 240: Principles of Marketing
2 Nov 27 2010The Atlas The Atlas is a complete online business solutions center. The services that a business can subscribe to from Atlas are; full business accounting, marketing planning and execution assistance, tax preparation, and business plan outlining for one, five and ten year goals. Every business needs a one-stop help assistant for all of the functioning business needs; this is what Atlas would provide. Atlas, as a subscription service would work similarly to other bundle
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services such as a cable company would provide, the more you subscribe to the more you save! Atlas would provide 24hr customer service both online and through their 1-800 business solutions hotline, both free with any service subscription. Each level of subscription would come with different perks to act as incentives for that level of subscription, perks would include; free online file storage, advertisement design and printing, and website development and assistance for those purchasing the total package. Atlas would serve the markets of accounting, marketing, and business planning. Serving three different markets with additional add-ons such as website development and advertisement design, the largest barriers for Atlas other than entering a very competitive market would be starting with the right professionals in position to execute all of Atlass claimed abilities. My strategy for enter the different competitive markets would be simplicity, collectiveness, and price. The simplicity of Atlas comes in the form of customization for each different business that subscribes to Atlas. If a business is just seeking help with
3 the accounting end of their
T he Atlas
business, Atlas would offer a plan to them that would fit that specific need but allow them to customize their plan at anytime to adjust to their changing business needs. Another aspect of simplicity is that Atlas has the ability to meet all your business needs, not just one or two, so there is no worry about finding four or five different companies, its the all-in-one. With a very customizable plan any business, large or small, would be able to utilize Atlas as their solutions business center. The collectiveness of Atlas allows for any business, no matter what their need, to subscribe to a service that is specifically designed for them. Atlas is the perfect product for a start up company, flexible pricing allows for Atlas to determine that the work for a new business would obviously not be the same as a Forbes 500 franchise but the collectiveness of Atlas allows both very different companies to access their needs and then customize their very own package to fit their needs. The biggest draw for Atlas is that the price is completely customizable to each individual client. Depending on the clients needs, Atlas has the ability to only charge the client for the work that they complete for them. Atlas is designed as a subscription based service so that each year the client can determine if they are at a place to continue using Atlass services or if they feel their business is at a place to take over the work that Atlas had provided. Atlas also understands that tasks such as tax preparation and accounting would be much more work for a larger company and thus their prices are adjustable to the size of the workload
4 agreed on and not the nameplate on the door of the company. The barriers for Atlas to enter in different markets that it proposes would, first, have the ability to put the correct people in place to perform all the functions of Atlas properly. This means that Atlas would have a high salary staff due to the expertise that would be required for each field. A company with high starting cost is very risky, especially in todays economy, because all new business have two options survive or fail; there is no time to face a lull in business. The Second major barrier is the marketing side of a new business. The fact that Atlas is a allin-one business solutions center, the first thing in my own mind is, all-in-ones are never as good as a focused business. This is the major hurdle for any business that claims to do multiple things excellently; building a reputation is very difficult for a start-up company. One possibility for Atlas to over come this hurdle would be that the talented professionals that came to work for Atlas would have their own reputations and possible cliental.