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privacy
Course: CIS 0835, Spring 2010School: Temple
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Word Count: 922
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Howmuchprivacydoweexpect? Isthereanadvertisingbalancingact HowmucharefreeInternetsearchesworth?? Whathaveyousearchedforoverthepast2years? GoogleStreetView:http://maps.google.com/help/maps/streetview/ Interestingwebsites HowmuchofatradeoffforInternetinnovationarewewillingtoacceptinexchangefor reducedprivacy? http://w01.co.delaware.pa.us/pa/publicaccess.asp?real.x=0&UAYN=I+Agree http://www.zillow.com...
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Howmuchprivacydoweexpect? Isthereanadvertisingbalancingact
HowmucharefreeInternetsearchesworth?? Whathaveyousearchedforoverthepast2years? GoogleStreetView:http://maps.google.com/help/maps/streetview/ Interestingwebsites
HowmuchofatradeoffforInternetinnovationarewewillingtoacceptinexchangefor reducedprivacy?
http://w01.co.delaware.pa.us/pa/publicaccess.asp?real.x=0&UAYN=I+Agree http://www.zillow.com
FormerSunMicrosystemsCEOScottMcNealyfamouslysaidin1999thatYou havezeroprivacyanyway.Getoverit.Noteveryoneiswillingtodoso, however.
RogerWood,seniorVPofAmobees
RogerWoodsandothersfeelthatyoungerpeopledon't reallycareaboutprivacyontheinternetandthatpeople arewillingtoforgoprivacyforfreeinternet
HelenNissenbaum,NYUprofessor,peopleexpect varyingamountsofprivacydependingonwhere theyare,evenwhenonlineandinpublic
Query:Searchquestion IPaddressofthecomputer(numberthatuniquelyidentifiesacomputeronthe Internet) Often,awebsitewillalsoassignyouacookie.Thisissimplyawayforyour browsertocommunicatetothewebsitethatyou'vebeentherebefore(notyou personallysuchasyournameandaddressbutyouasinaparticularweb browsersoftwarelikeInternetExplorerorFirefox) Googlestoresinformationinthecookiesuchas:usersbasicpreferences,suchas thefactthatauserwantssearchresultsinEnglish,nomorethan10resultsona givenpage,ect Why??
Foradditionalinformationonwhatgoogleretainscheckoutthisvideo:
Improvethequalityoftheirsearchengine Advertising
http://www.youtube.com/watch?v=kLgJYBRzUXY
AsearchengineprovidesthedataofwhichIP addresssearchforaspecificpieceofinformation AnISPalsoprovidestherecordofwhousedanIP addressatagiventime Stilldontknowwhoexactlywasonthecomputer especiallyifthecomputerisbeingusedinapublic space:library
Cookie
c:\windows\cookies Problemswithcookies?
DoubleClick
Cookiesseemultiplesitesthatyouvisit,developrichprofiles
IPaddress:numberthatidentifiesyourcomputer Octet:referstoeachnumberinanIPaddress ConsiderthisIPaddress216.27.61.137 Binaryequivalent: 11011000.00011011.00111101.10001001 Eachnumberisanoctetbecauseitoccupies8positions OtherpurposesfortheseoctetssuchasclassifyingclassesofIPaddresses ClassB:mediumsizednetworks,withthefirstoctetrangingfrom128to191arepart WhatisTemplesfirstoctet??NetworkscavengerHuntanyone?? ofthisclass
Personalizeinformation Recommendationsforpurchases Advertising Canbeusedtorememberitemsinyourshopping cartforECommercesites Remembersaccountinformation Improvesearchingalgorithms
Usecookiesforshoppingcartsand"quickcheckout" options. ThecookiecontainsanIDandthewebsitekeeptrack ofyouasyouaddputthingstoyourshoppingcart. Eachitemyouputintoyourshoppingcartisstoredin thesite'sdatabasealongwithyourID. Whenyoucheckout,thesiteknowswhatisinyourcart byretrievingallofyourselectionsfromthedatabase. Itwouldbeimpossibletoimplementaconvenient shoppingmechanismwithoutcookiesorsomethinglike them.
HelloLaurieShteir,wehaverecommendationsfor you(fromamazon.com) RecommendationsbasedonotheritemsIhave purchased Netscapewasthefirstbrowsertousethis technology Wellknowntermincomputerscience
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IE:
SelecttheTools,Options,Privacy RemoveCookiesandselect StoredCookies Clickinthebox:Dontallowsitesthatsetremovedcookiestosetfuture cookies SelectTools,InternetOptions SelectGeneralTab,BrowsingHistory,Delete Delete:TemporaryInternetFiles,sitesyouvevisited,cookies FromInternetOptions,selectPrivacy,Advanced,choosetoblock3rdparty cookiesbycheckingtheOveridecheckbox,andthenselectblock3rdparty cookies SelectTools,CookieManager,CookieSites,Delete
Netscape:
Tutorial for privacy settings and 3rd party cookies --http://surfthenetsafely.com/cookie_advanced.htm
GoogleinJuneannounceditwouldmakesearchquery dataanonymousafter18andshortenthelifeofcookies.
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Googleblurtheimagesofpeopleinitsviews Noretentionofsearchesbeyondreturningimmediateresults Companiestoalertusersaboutcookies
Consumercomplaints,FTCsignaleditmightobjectormodify the$3.1billionmergerofGOOGLEanddoubleclick (advertisingcompany)
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