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BYU - COM - 310
COM 318 Message sidedness and Truisms Whats a cultural truism?18-Nov-09o Brushing teeth is deemed culturally significant/necessary without any real debate Effect on cultural truism o Refutational treatments most effective Effect on non-truisms o Support
BYU - COM - 310
COM 318 How to persuade. Should I tell them what to do?16-Nov-09 There is often a choice at the end of an ad or an argument about whether to tell people what to do (explicit conclusion) or to let them fill in the blank (implicit conclusion) Explicit con
BYU - COM - 310
COM 204 12-Nov-09 Semiotitions are people who study symbols L ike in the DaVinci Code Everyday Semiotics The Peninsula HotelBeverly H ills o Ar ticle describing how manager has perfected his semiotics t o tell what guests are wealthy versa those who arent
BYU - COM - 310
COM 318 Message Sensation Value messages o Anit-drug PSAs Audience-centered message design: Message Sensation Value2-Nov-09 Communication can be used in other ways to create more powerful Aimed towards people who are high sensation/thrill seekers, love
BYU - COM - 310
COM 318 A modern-day re-enactment www.youtube.com/watch?v=y6GxIuljT3w Other factors that are relevant Physical Proximity26-Oct-09o When the learner was in the same room (test subject and person being electrocuted), obedience level dropped to 40% Persona
BYU - COM - 310
COM 318 Conformity and Cults Softening-up stage o Lure, separate, stress Compliance o May be lip service, but some compliance often occurs Internalization o Recruit starts to believe what is being promoted by cult Consolidation o Recruit demonstrates alle
BYU - COM - 310
COM 318 Social Proof and Conformity and Influence in Groups What do sorority girls and the Hells Angels have in common? Both organized groups Initiation rights Certain rules and regulations for being in the group Forms of Social Conformity Ethnocentrism o
BYU - COM - 310
COM 318 Continued from Mondy, September 21, 2009. Conditions for DIF to work best The size of the initial request has to be large, but not ridiculous. The initial request has to be related to the second request. The request should be made by the same pers
BYU - COM - 310
COM 318 Reciprocity, Consistency, and Persuasion 21-Sep-09 How many times will you give a gift without getting one back? How many t imes will you send a Christmas card without getting one back?Do you. Always reciprocate when someone gives you something?
BYU - COM - 310
COM 318 Attitude-Behavior Consistency Attitudes have been assumed to drive human behavior Attitudes are not consistent with peoples behaviors o Ex: May want to loose weight, but dont exercise/work at it o Inconsistency might be because of Social pressure
BYU - COM - 310
COM 318 Attitude-Behavior Consistency Attitudes have been assumed to drive human behavior Attitudes are not consistent with peoples behaviors o Ex: May want to loose weight, but dont exercise/work at it o Inconsistency might be because of Social pressure
BYU - COM - 310
Com 318 31-Aug-09 social influence without intending to, a source changes the attitudes, beliefs, or behaviors of those who are subjected to the messages of the source. Compliance gaining Focuses on behavior change without necessarily involving attitude o
BYU - COM - 310
Com 318 Compliance gaining strategy choice depends on assessments of Importance of getting compliance o When is it important to get compliance? State of emergency2-Sep-09 How successful we think the strategy will be o We adapt our strategy to the person
BYU - COM - 310
Com 318 28 August 2009 Difference between persuasion and manipulation Ethics are compromised when deception is involved or when information is concealed Receivers should have access to all the information they might consider important to make a good decis
BYU - COM - 310
Introduction to Persuasion Why to learn about persuasion Argue yourself out of situations Obtain a great job Negotiation deals Study of persuasion is one of oldest academic disciplines The ancient Greeks studied it- Aristotle26-Aug-09What is persuasion?
BYU - COM - 310
COM 318 Social Proof7-Oct-09 When everyones doing it, were more likely to want to do it, too This is particularly true if your reference group includes high-status people or celebrities (form of role model) o Celebrity endorsements Product placement in
BYU - COM - 310
Credibility and Image ManagementOct 16, 20091Credibility and Image ManagementOrganizations, institutions, and governments manage their image to maintain credibility Oil compainesrun pro-enviroment ads Beer companies run drink-safe ads. Politicians hir
Purdue - COM - 204
COM 204 STUDY GUIDE ANSWER KEY 1. D 2. E 3. C 4. B 5. B 6. E 7. A 8. E 9. D 10. A 11. A 12. A 13. E 14. B 15. B 16. C 17. B 18. B 19. B 20. B 21. B 22. ASEMIOTICS 23. CNARRATIVE 24. DETHNOGRAPHY 25. BCRITICAL THEORY 26. A 27. D 28. D 29. C 30. D 31. E 32.
Purdue - COM - 204
COM 204 Key questions MarxismHow do economics affect consciousness? FeminismsHow does gender affect consciousness? RaceHow does race affect consciousness?10-Dec-09Race vs. Culture The distinction between race and culture is blurred In both cases, judgme
Purdue - COM - 204
COM 204 4 professors weve talked about o Felicia Robertsconversation analysis o Robin Clairethnography o Mohan Duttacultured center ethics o Patrice Buzzanellfeminism Feminism Danica Patrickfemale NASCAR driver8-Dec-09o Anything she does questionable, i
Purdue - COM - 204
COM 204 Postmodernisma discourse of vulnerability No standard practices for achieving actual truth3-Dec-09o If it works for you, great. Not necessarily what I believe though. No separation of signifier and signified, just signs o Advertisements dont mea
Purdue - COM - 204
COM 204 Modernism: a little nave for my taste! a continuum. Critical theoryIm skeptical Continuum of modernism to postmodernism (Mumby, 1997) Modernism/positivism o A discourse of representation1-Dec-09 Modernism and postmodernism are not a dichotomy; i
Purdue - COM - 204
COM 204 Key terms/distinctions making a claim about the story/how it was told5-Nov-09 Narrativemethod of gaining information by listening to stories and Ethnographyto understand and then write a culture (may use narratives for this) Reactivitywhen you s
Purdue - COM - 204
COM 204 Ethnography The study of culture o Based on the research of Dr. Robin Clair EthnoEthnic/Culture GraphyStudy/Write Ethnography= Writing of culture Auto-ethnography= Writing of your own culture Characteristics of Ethnography Goal is thick descriptio
Purdue - COM - 204
COM 204 Conversation Analysis Talk in interaction27-Oct-09 For Purdue, the conversation analysis is Professor Felicia Roberts Record conversation and t ranscribe i t Looks at how you show things through talk o How you do things, if you accept, disagreem
Purdue - COM - 204
COM 204 8-Oct-09 Midterm Exam Tuesday 10/20 50 multiple choice questions Review sheet posted on Blackboard by class time on Wednesday Recitation next Friday dedicated to exam review questions on study guide Bonus study session o Monday 10/19, 2:30-3:30, S
Purdue - COM - 204
COM 204 Metaphors _. o Example: Tenor, wehicle o War is Hell The second word explains the first Happy is up; sad is down Orientational metaphor is physical Key Concepts Metaphor is not necessarily connected to imagery Metaphor structures our thought proce
Purdue - COM - 204
COM 204 Kenneth Burke (1931) Most important rhetoric theorist in the 20th Century Connected literary criticism to rhetorical criticism Argued balance between form and information1-Oct-2009Contrast between FORM and INFORMATION Form o Creation and satisfa
Purdue - COM - 204
COM 204 What Aristotle argues in the Rhetoric 29-Sep-09The rhetor needs to see both sides, but only argue the better of the two Rhetoric doesnt require success to be good Rhetoric is the faculty of observing in any given case the available means of pers
Purdue - COM - 204
COM 204 Sample Thesis:Rhetoric, Plato, and the Cave22-Sep-09 This ad portrays drug dealers as vicious, insecure, strung-out manipulators Better Thesis: This ad, supposedly a public service message, also serves to shift blame for the drug problem away f
Purdue - COM - 204
COM 204 September 17, 2009 Rhetoricthe strategic use of symbols Basis for communication studies Inseparable from substance Reflects specific choices toward a specific audience and purpose Almost any text can be considered rhetorical Brief history of ancie
Purdue - COM - 204
COM 204 General APA TipsUsing APA Documentation10-Sep-09 APA prioritizes last name of author and year of publication (Smith, 2005) Abbreviated reference in the text must be connected to a full citation in the reference list Give credit for all words an
Purdue - COM - 204
COM 2048-Sep-09Introduction to Media Criticism Where does news come from? Who decides what you see/hear/read? What are the functions of fact and opinion Two classic studies: 1. Warren Breed, 1955 o Social Control in the Newsroom News is produced by rep
Purdue - COM - 204
Com 204 Good critical questions What does he mean by the promised land? What is the mountaintop? o Both are based on definitions3-Sep-09Not critical questions Was King so moved by his own speech that he had to sit afterwards? o Not really about the text
Purdue - COM - 204
Com 204 1-Sep-09 What is a text? Communication artifact we can study Important for criticism o Text is often defined by criticism (particularly in unconventional cases) o The fundamental task of criticism is understanding how texts work o Text may affect
Purdue - COM - 204
27-Aug-09 Critical/criticism Close examination of a text that results in a stand o Criticism isnt necessarily negative (movie critics) Doesnt always mean what you think it means Critical questions (answers arent obvious) o Unlimited options What are expli
Purdue - COM - 204
COM 204 Qualitative Research Methods What kind of knowledge do qualitative researchers seek?15-Oct-09 Understanding of the lived experience of human beings ( Lindlof, 1995, p.4) o L indlof, T.R. (1995). Qualitative communication research methods. T hous
Purdue - COM - 204
COM 204 Bring to class Friday 2 copies of Your speech you are using for the paper Your thesis statement 1 APA citation you plan to use for the paper Paper due November 522-Oct-09In thesis statement it would be in your best interest to use a theory/vocab
Purdue - COMM - 114
Name: Chapter6:ResearchHomeworkAssignmentDirections:Completethefollowingactivity.Itisdueinclasson Monday,September8th. Youcanearnupto10participationpointsforsuccessfullycompletingthisassignment. MySpeechTopic: SectionA:GeneratingSupportingMaterialforYou
Purdue - COMM - 114
Name: Chapter6:ResearchHomeworkAssignmentDirections:Completethefollowingactivity.ItisdueinclassonFriday,September5th.You canearnupto10participationpointsforsuccessfullycompletingthisassignment. EvaluatingOnlineResources a)Visitthefollowingwebsites: http
Purdue - COMM - 114
67 Introductory Speech Assignment Specific Purpose: To inform my audience about Purdue Convocations and the events that they will host. Thesis Statement: Purdue Convocations brings music, comedy and theatrical presentations to campus. Introduction: I. Att
Purdue - COMM - 114
Introductory Speech Assignment Specific Purpose: To inform my audience about the events Purdue Convocations will bring to our campus next year. Thesis Statement: Purdue Convocations offers many diverse events that anyone can be a part of for the 20062007
Purdue - COMM - 204
What really happened is that a kidnapping case with possible rape was covered up by a complex story of alien abduction. Though the reasons for this deception are not unclear, the deception itself is more than clear. I figured this out by examining the dif
Purdue - COMM - 204
Com 204 Lecture 11-19-08 NO RECITATION THIS WEEK!ModernismFalling Stars: Wishes Burnt out balls of gas and rock Storms: Electricity jumping through clouds Angry Gods (Zeus throwing lightning bolts) Eiffel Tower: Engineering Love Paris Modernism: a syste
Purdue - COMM - 204
Com 204 Lecture 11-17-08 Ideology: a term that examines sets of ideas Ideological Criticism: examines how these sets of ideas misrepresent the world Basic Marxist Criticism The base (economic relations in society) Shapes the superstructure (cultural insti
Purdue - COMM - 204
Com 204 Lecture 11-5-08 Title Article summary assignment: due Wednesday, 11/19 Find an article from a scholarly communication journal that usues either ethnography or conversation analysis. In 1-2 typed, double-spaced pages: o Summarize the article (2/3 p
Purdue - COMM - 204
Com 204 Lecture 10-22-08 Ethnography The study of culture Means: the writing of culture Ethno: ethnic/culture Graphy: study/write Characteristics of Ethnography Goal is thick description of culture (depth & richness) Researcher immersed in the culture Res
Purdue - COMM - 204
Com 204 Jaclyn Lochner 10-20-08 Morning in America Prouder. Stronger. Better. These are all positive words that evoke emotions of success and pride. This ad for the Reagan campaign uses the contemporary rhetorical concept of associations, some positive an
Purdue - COMM - 204
Com204 Lecture 9 9-29-08 Gorgias is a rhetorician - sophist, very skilled - we hear Socrates voice but is Plato talking What is purpose? - to take credit away from rhetoric for any legal accomplishments - to define rhetoric in a negative way How does plat
Purdue - COMM - 204
Com 204 Lecture 10-1-08 Other Aristotelian Terms Enthymemes: condensed or rhetorical syllogism (something missing that the audience is meant to supply involved) Species of rhetoric based on audience: Ceremonial / Epideictic / Panegyric o If audience is an
Purdue - COMM - 204
Com204 Lecture 91708 4TopQualitiesEmployersLookFor: 1. Communication&InterpersonalSkills 2. WorkWellinaTeam 3. PersonalEthics&Integrity 4. Analytical&ProblemsolvingSkills Basic5ParagraphEssay I. Introduction a. GeneraltoSpecific b. EndwithThesisStatement
Purdue - COMM - 204
Com204 Lecture 91508 GETHELPONTHEFIRSTPAPER! Participateinthewritingworkshopinrecitationthisweek. Extendedofficehoursforthenextcoupleofweeks. Feedbackform!UsingAPADocumentation *HomeworkassignmentforWednesdayispostedonline APAprioritizeslastnameofauthora
Purdue - COMM - 204
Com204 Lecture 91008 MediaCriticism MediaContent Wheredoesnewscomefrom? Whodecideswhatyousee,hear,andread? Whatarethefunctionsoffactandopinion? TwoClassicStudies 1. WarrenBreed,1955 a. SocialControlintheNewsroom i. Newsisproducedbyreporters ii. Reportersa
Purdue - COMM - 204
Com204 Lecture 90308 Whatistext? Acommunicationartifacttostudy Whyistextimportant? Textisoftendefinedbycriticism(particularlyinunconventionalcases) o Thefundamentaltaskofcriticismisunderstandinghowtextswork(EdBlack) BasicApproachestoReadingaText Skim Cons
Purdue - COMM - 204
Com204 Recitation 82908 Name:Dave Major:Communication(fourmajorchanges) Year:Junior Hometown:Schaumburg,IL(nearChicago) SummerJob:Landscaping(likeMenards) FunFact:RantheChicagoMarathonlastyear DailyAssignment#1 Due:Wednesday,September3 Length:1pg.typed,do
Purdue - COMM - 204
Com204 Lecture 82708 CriticalCriticism Notnecessarilynegative Impliescarefulattention Examplesofcriticalquestions: Whatinformationisleftout? Howreliableisthesource? Whatisthepurpose? Whataretheconsequencesofthisargumentbeingaccepted? Whyisthisargumentbein
Purdue - COMM - 212
COM 212 1.15.09 Chapter 1 Research shows that IPC fills Physical and mental needs Identity needs, self presentation and formation of identity Social needs, create maintain relationships, marital success Practical needs, information transferThree Models o
Purdue - COMM - 212
COM212 4.9.09Conflict 3 Aspects of PersonhoodParent = caring vs. critical Adult = rational vs. information seeking Child = natural vs. manipulativeObjectionsConflict is inevitableGender from researchMasculine competing, aggressive with same sex pier
Purdue - COMM - 212
COM212 4.14.09Conflict StylesNonassertive Behavior Decision Making Response from others Avoidance Flee, give in Letting others chose Disrespect, anger By luck, may work out Direct Aggression Outright attack Chose for other (they know it) Hurt, defensive
Purdue - COMM - 212
COM212 4.6.09Self Disclosure and Deception Benefits and Risk of Self DisclosureBenefitsCatharsis Self Clarification Validity Reciprocation Impression Formation Relationship Maintenance Meet Moral Obligation Social Influence Self Defense Increased Aware
Purdue - COMM - 212
COM212 4.2.09Dimensions of IntensityEmotional shared emotions Physical shared physical attributes Intellectual shared smarts, ideas Shared Activities shared doingsInfluences on Intimacy and DistanceMasculine beings are activity based, physical Females