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Running Head: SWOTT Analysis Paper and Table 1 SWOTT Analysis Paper and Table Jared Rollins BUS/475 January 17, 2011 Nels Holmgren University of Phoenix SWOTT Analysis Paper and Table 2 Introduction In the paragraphs to come, this paper shows a detailed description of the environmental analysis for my proposed business of a new sports performance store, which consists of internal and external environments. Environmental analysis is important so that key variables are identified, which in turn assist an organization in effectively formulating promising strategies for starting business of a new sports performance business and compete in the local and regional market in an effective manner. Abstract The SWOTT Analysis will discuss Strengths, Weaknesses, Opportunities, Threats and Trends for a new sports performance business in Regional, as well as the companys Mission, Objectives and Vision. The paper will discuss in detail and, in some instances, briefly external forces and trends, competitive analysis, internal forces and trends considerations, goals and leadership. New Mission and Vision Statements Sports Performance business has rewritten its mission and vision to make it more competitive strategically. The revised Mission Statement entails, To become the number SWOTT Analysis Paper and Table 3 one Sports Performance business in the United States area, we are an innovative new idea to the sports industry, assisting individuals to get better throughout America and give individuals a chance to feel like they can compete like an NBA superstar. We help individuals stay confident and feel better about themselves with the best possible products available. This mission is clearly stated and advises the prospective customers of the acumen of the business and the customers. The Vision statement discusses that We help individuals stay confident and feel better about themselves with the best possible treatment and products available. These two factors combined assist in outlining the Strengths, Weaknesses, Opportunities and Threats to the Company as it moves forward to become a leader in its industry. SWOT Analysis Strengths- External Forces The strengths of my sports performance business are significant. The main strength is with the concept of where the company wants to go in becoming a leader in its industry within its region. Many of todays major corporations all started with an idea and a passion to make the idea a reality. Microsoft and Apple are two companies that immediately come to mind. Obviously neither company will be a competitor with my sports performance SWOTT Analysis Paper and Table... View Full Document

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