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58 Pages
OOH-class
Course: ADVERTISIN 2131, Spring 2011School: Temple
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Word Count: 3338
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MediaSelection:OOH MediaSelection:OOH 2.15.11 2.15.11ClassOutline 2.15.11ClassOutline Planning&BuyingOutdoor(OOH) WritingAssignment:Due2/22/11 GroupProject 2 Planning&BuyingOOH Planning&BuyingOOH Planning&BuyingOOH Planning&BuyingOOH Outofhomeadvertising(akaOOH)isanytype ofadvertisingthatreachestheconsumerwhile heorsheisoutsidethehome....
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MediaSelection:OOH MediaSelection:OOH 2.15.11
2.15.11ClassOutline 2.15.11ClassOutline
Planning&BuyingOutdoor(OOH) WritingAssignment:Due2/22/11 GroupProject
2
Planning&BuyingOOH Planning&BuyingOOH
Planning&BuyingOOH Planning&BuyingOOH
Outofhomeadvertising(akaOOH)isanytype ofadvertisingthatreachestheconsumerwhile heorsheisoutsidethehome. OOHadvertisingproductsaretypicallydivided amongthreeprimarycategories:
Billboards Streetfurniture Transit
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Planning&BuyingOOH Planning&BuyingOOH
Strengths
Widecoverageoflocalmarkets. Highfrequency. Largestsizeprintavailable. Geographicflexibility. Aroundtheclockexposure. Opportunitytopositionmessagestoconsumerson thewaytotheirpointsofpurchase. AmassreachvehicleagainstAdults18+. Cansomewhattargetdemographicallythroughthe useofethnicshowings,orhighconcentrationsof certainhouseholdincome,etc.
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Planning&BuyingOOH Planning&BuyingOOH
Strengths
Agreatvenuetouseinthesummerwhenpeopletend tobeoutsideandintheircarsmoreoften(workswellin combinationwithradio,asbothhavethesame seasonalityaswellasbeingvenuesusuallyseenor heardinacar). Canbeverycreativethroughtheuseofextensions, snipes,3Daffects. Bulletinsand30Sheetsprovidehighimpactdueto theirsize=attentiongrabbers. Canbeusedasdirectionalsignsorasapointof purchasemechanism.
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Planning&BuyingOOH Planning&BuyingOOH
Weaknesses
Highcompetitionfromothermediaandpersonal activities. Frequentinspection. Noguaranteeofhighrecall. Highcost. Limitedavailabilityofbestlocations.
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Planning&BuyingOOH Planning&BuyingOOH
Weaknesses
Advertisersarelimitedwithwhattheycansaycopy mustbe10wordsorlesspeopleusuallyviewa boardfor35seconds. Frequentinspection. Highcost. Bulletinshaveprettylimitedavailableinventory,which candriveupcosts(supplyanddemand). Notanefficientmediumforreachingsmall,narrowed targetaudiences(justmen,orjustwomen).
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Planning&BuyingOOH Planning&BuyingOOH
Weaknesses
Recallcanbelow,duetothelimitedexposuretime, whichiswhytheyaremosteffectivewhenusedasa remindermessage,ratherthanasabasemedium. Viewershipoftheadissubjecttoweatherconditions, trafficflowandenvironmentalissuesliketree obstructions. Billboardshaveanegativeenvironmentalimage,and areusuallyzonedfrompristinecountrysidesor expensive/exclusivehousingareas.
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Terminology Terminology
Allotment
ThenumberofunitsrequiredtoachieveadesiredGRPlevelina market.Traditionalposterpanelshowingsconsistofilluminatedand unilluminateddisplaysthatwillvarybymarketsizeandpopulation.
Approach
Thedistancemeasuredalongthelineoftravelfromthepointwherean advertisingunitfirstbecomesfullyvisibletothepointwherethecopyis nolongerreadable.
Audited
Thecertificationoftrafficcirculation.TheTABisanindependent auditingbureauresponsibleforverifyingtrafficcirculationinamarket.
0
Terminology Terminology
Bleed
Postercopythatextendstotheedgeofaposterpanelframeonall sides.
Bulletin
Astandardizedoutdoorformatcommonlymeasuring14'x48'inoverall size.Eithersoldaspermanentdisplaysorinrotarypackages.Bulletin copycanberenderedusinghandpaintingtechniques,computer productionorprintingonpaper.
RotaryBulletinbulletinthatismovedtodifferentlocationsinamarketat fixedintervals,usuallyevery60or90days.Arotarybulletinprogramcan providebalancedreachinamarket PermanentBulletinAbulletinthatremainspermanentlylocatedata specifiedsitethroughoutthetermofacontract,usuallyforlongperiods.A permanentbulletinprogramcanbuildstrongbrandrecognitioninspecific marketareas.
1
Terminology Terminology
CancellationPeriod
Aspecifiedperiodoftimewhenacontractcanbeterminated.Common toallmedia.
ChartingaShowing
Theprocessofselectingindividualunitlocationstomaximizeoutof homeadvertisingobjectives.
Circulation
Trafficvolumeinamarket.
CoOp
Thesharingofadvertisingcostsbetweenamanufactureranddistributor ordealer.Commontoallmedia.
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Terminology Terminology
Continuity
Theeliminationofgapsinamediaschedulebymaximizingtheduration ofacampaign,ideally52weeks.
Copy
Artworkdisplayedonanoutofhomeunit.
CopyArea
Theviewingareaonanoutofhomeunit.
CreativeBrief
Detailedmarketingobjectivesthatpertaintothedesignofanoutof homecampaign.Commontoallmedia.
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Terminology Terminology
Embellishment
Letters,figures,mechanicaldevicesorlightingthatisattachedtothe faceofanoutofhomeunittocreatespecialeffects.
Extension
TheadditionofcopyoutsidetherestraintsofabulletinorPremiere Panelface.Sometimesreferredtoascutouts.
Face
Thesurfaceareaonanoutofhomeunitwhereadvertisingcopyis displayed.Aunitmayhavemorethanoneface.
Facing
Thecardinaldirectionthatanoutofhomeunitfaces.Asanexample,a northfacingbulletinwouldbeviewedbyvehiclestravelingsouth.
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Terminology Terminology
Flagging
Atearthatcausesposterpapertohangloosefromabulletinorposter panelface.
FlexibleFace
Singlesheetvinylusedincomputerpainting.
HighwayBeautificationActof1965
FederallegislationsometimesreferredtoastheLadyBirdJohnsonAct. TheactwassignedintolawbyPresidentLyndonB.Johnsonand mandatesstatecontrolsregardingoutofhomemediaoninterstate highways.
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Terminology Terminology
IlluminatedUnit
Anoutofhomeunitequippedwithlightingthatprovidesnighttime illuminationofanadvertisingmessage,usuallyfromduskuntilmidnight.
UnilluminatedUnit
Anoutofhomeunitthathasnotbeenequippedwithlightingfor nighttimeilluminationofanadvertisingmessage.TheDECforan unilluminatedunitscalculatedusinga12hourviewingperiod. Sometimesreferredtoasaregularunit.
Vinyl
Asinglesheetsubstrateonwhichanadvertisingmessagesisrendered byeithercomputerproductionorhandpainting.Vinylisprimarilyused onthefaceofbulletinsandPremiereproducts.
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Terminology Terminology
OAAA(OutdoorAdvertisingAssociationofAmerica)
Thetermreferstoanationaltradeassociationrepresentingoutofhome companies,suppliersandaffiliates.
OffPremiseSign
Asignthatadvertisesproductsorservicesthatarenotsold,produced, manufacturedorfurnishedonthepropertywherethesignislocated.An outofhomeunitisanoffpremisesign.
OnPremiseSign
Asignthatadvertisesproductsorservicesthataresold,produced, manufacturedorfurnishedonthepropertywherethesignislocated.
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Terminology Terminology
OutofHome
Alladvertisingsignagefoundoutsidethehome,includingbulletinsand posters.
Outdoor
BulletinsandPosters.Alsoreferredtoastraditionaloutdoor.
Override
Thecontinuationofanoutofhomeadvertisingprogrambeyonda contractedperiod.Anoverride,ifofferedbyanoutofhomecompany,is providedatnoadditionalcosttoanadvertiser.
Impressions
Thetotalnumberofimpressionopportunitiesanoutofhomeunitcan producemeasuredagainstatargetaudienceinamarket.Cumulative impressionscanbecombinedtoreflectanentireoutofhomecampaign
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Terminology Terminology
PostTurn
Anoutofhomeunitwithaslattedfacethatallowsthreedifferentcopy messagestorevolveatintermittentintervals.Sometimesreferredtoas aTrivision.
PostingDate
Thedatewhenaposterprogramisscheduledtocommence.Afiveday leewayiscustomary.EllerMediaCompanypostingdatesareevery Monday,exceptholidays.
PostingInstructions
Detailedmarketingobjectivesprovidedtoanoutofhomecompanyby anadvertiseroragency.Theinformationisusedtochartashowingwith thegreatestefficiencyinreachingadesiredtargetaudience.
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Terminology Terminology
Production
Theprocessofrenderingartworkdigitallyontoasinglesheetvinyl displaysurface.
ProofofPerformance
Certificationbyanoutofhomecompanythatcontractedadvertising serviceshavebeenrendered.
Showing
Alevelofdeliverythatdirectlyrelatestothepopulationofthe market.Typicalshowinglevelsare:#100,#75,#50and#25 GPR/Showings.Thenumberofpanelsinvolvedinanactual showingvariesbymarketdependingonthetotalmarket populationandtheaverageDECofthemarket'sinventory.
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Terminology Terminology
SpaceRate
Thedollarvalueassociatedwiththecontractingofadvertisingspacefor anindividualbillboard"face".Therateisbasedonthecontractedtime periodanadvertiserwishestosecurethespaceforwhichmayormay notincludeothercosts(production,embellishments,installation,etc).
Spectacular
Abulletinthatisusuallylargerthan14'x48'andispositionedatprime locationsinamarket.Aspectacularoftenutilizesspecial embellishments.
SpottedMap
Amapindicatingalllocationsincludedinaspecificoutofhome program.Alsoreferredtoasalocationmap.
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Terminology Terminology
TAB(TrafficAuditBureau)
Thetermreferstoanindependentauditingbureauresponsiblefor informationisusedtocalculateoutofhomeDECfigures.
TrafficCount
Thenumberofvehiclesthatpassanoutofhomeuniteachday.Traffic verifyingoutofhometrafficcirculationfiguresinamarket.
TrafficAudit
Thethirdpartyverificationoftrafficcirculationinamarket.Trafficaudit countsareusedtocalculateDECfigures.
Transit
Advertisingdisplaysaffixedtomovingvehiclesorinthecommonareas oftransitterminals,stationsandairports.Transitdisplaysinclude:bus panels,taxipanels,andmobileadvertisingsignage(e.g.,trucks).
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TypesofTraditionalOOH TypesofTraditionalOOH
Bulletins
Astandardizedoutdoor formatcommonlymeasuring14'x48'inoverallsize(although canbefoundin someothersizesaswell,butislesscommon).Eithersoldas permanentdisplaysorinrotarypackages.Bulletincopycanbe renderedusinghandpaintingtechniques,computerproduction orprintingonpaper.
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TypesofTraditionalOOH TypesofTraditionalOOH
DigitalBulletins
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TypesofTraditionalOOH TypesofTraditionalOOH
PremierePanel
Astandardizeddisplayformat measuring12'3"x24'6"inoverallsize. PremierePanelunitsoffertheimpactofabulletinbyutilizinga singlesheetvinylfacestretchedoverastandardPosterpanel. Thetargetspecificmarketsegments.
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TypesofTraditionalOOH TypesofTraditionalOOH
PremiereSquare
Astandardizeddisplayformatmeasuring 25'5"x24'6"inoverallsize.ThePremiere Squareoffersspectacularimpactby utilizingasinglesheetvinylfacestretched overtwostackedposters.Insomemarkets,thissametechnique canbeappliedtoastackedJuniorPostermeasuring12'6"x 12'1"inoverallsize.
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TypesofTraditionalOOH TypesofTraditionalOOH
Poster
Thelargeststandardizedposter
formatmeasuring12'3"x24'6"inoverall sizewithableedcopyareaof10'5"x22'8.
Alsoknownasa30sheetPoster.
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TypesofTraditionalOOH TypesofTraditionalOOH
JuniorPoster
Astandardizedposterformatmeasuring
6'x12'inoverallsizewithableedcopy areaof5'x11'.
Alsoknownasan8sheetPoster.8Sheetsarethe smallestofthebillboardstructuresthatexistinthe marketplace.
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TypesofTraditionalOOH TypesofTraditionalOOH
TransitShelter
Acurbsidestructurelocated atregularstoppingpoints alongurbanbusroutes. Backlitpostersareaffixedto transitshelterstructuresusingastandardizeddisplayformat measuring69"x48"inoverallsizewithableedcopyareaof67" x46".
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TypesofTraditionalOOH TypesofTraditionalOOH
NewsRack(StreetFurniture)
Advertisingdisplays,manythat provideapublicamenity, positionedatcloseproximityto pedestriansandshoppersforeyelevelviewing,oratcurbsideto influencevehiculartraffic.Streetfurnituredisplaysinclude: transitshelters,newstands/newsracks,kiosks,shoppingmall panels,conveniencestorepanelsandinstoresignage.
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TypesofTraditionalOOH TypesofTraditionalOOH
MobilePanel
Atruckthatisequippedwith oneormoreposterpanel units.Thetruckscaneitherbe parkedatspecifiedvenuesor drivenarounddesignatedlocalities.
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TypesofTraditionalOOH TypesofTraditionalOOH
Airports/CommuterRail
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TypesofTraditionalOOH TypesofTraditionalOOH
TaxiMedia
2SidedTaxiTop
3SidedTaxiTop
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TypesofTraditionalOOH TypesofTraditionalOOH
TaxiMedia
Custom3DTaxiTop
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TypesofTraditionalOOH TypesofTraditionalOOH
TaxiMedia
TaxiTopExtensions
LenticularTaxiTops
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TypesofTraditionalOOH TypesofTraditionalOOH
TaxiMedia
TaxiWrap
ShuttleWrap
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TypesofTraditionalOOH TypesofTraditionalOOH
TaxiMedia
DigitalTaxiTops
DigitalTaxiScreens
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TypesofTraditionalOOH TypesofTraditionalOOH
TaxiMedia
TaxiTrunkDisplay
TaxiDoorWrap
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TypesofTraditionalOOH TypesofTraditionalOOH
Malls
Clings FloorGraphics Directories/BacklitDisplays Stairwells/Escalators FoodCourt
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TypesofTraditionalOOH TypesofTraditionalOOH
Malls
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TypesofTraditionalOOH TypesofTraditionalOOH
Bus/Transit
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TypesofTraditionalOOH TypesofTraditionalOOH
Wallscapes
Muralspaintedor
attacheddirectlyonto theexteriorsurfaceof abuild.
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Outdoor/OutOfHomeToday
TraditionalOOHisundergoingtransformations
Moreuniqueoptionssignageiseverywhere Becauseofexplosionofsignagelocations,outdooristhesecond fastestgrowingmediumnexttotheinternet
LifestyleInfluence DigitalConversions
Outdoor/OutOfHomeToday
Thelandscapeischangingeachdayliterally
Newadsareappearingeveryeightseconds Availablelocationsforoutdooradspacearebecomingendless
OutdoorIsGettingCreative
Outdoor/OutOfHomeMoreCustom
DigitalBulletins
Traditional (1)monthlymessage 2weeksleadtimeforcreative Printing/installationcosts
Digital Instant/hourlycreative changes Uptotheminutemessages Date/timespecificmessages Noproductioncosts
Outdoor/OutOfHomeMoreCustom
DigitalTransit
Traditional (1)monthly/campaign message 2weeksleadtimeforcreative Printing/installationcosts
Digital GPStrackingand messagingcapabilities Instantcreativeupdates HDanimatedgraphic abilities
Outdoor/OutOfHomeMoreCustom
DigitalStationDominations
Traditional (1)monthly/campaign message 34weeksleadtimefor creative Numerouscreativesizes Highprinting/installationcosts
Digital Fullgraphicanimation :15/:30spotcapabilities Lesssizevariations
MeasuringOOH MeasuringOOH
OOHaudiencesaremeasuredbytheTrafficAudit Bureau(TAB),whichcountsthecumberofcarspassing eachbillboardonanaverageday.
Thisnumberistranslatedintodailycirculation,whichisthe basisformediasales.
OthertypesofOOHmedia,suchastransit,airport posters,stadiumsignage,etcmeasuretheiraudiences inavarietyofways.Twoexamplesincludeticketsales andsurveys.
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MeasuringOOH MeasuringOOH
Foryears,mediaresearchershave beenlookingintowaystomeasure people'sexposuretoadmessages, andwithsuccess.Butexposureisone thing,andattentionisquiteanother. Eyebox2
Thedeviceisbasicallyasmallvideocamerainsideaboxthats studdedwithinfraredlightemittingdiodes.Theinfraredlight causesaredeyeeffectamongpeoplewithin30feetofthe device,butonlywhentheyrelookingdirectlyatthecamera.
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MeasuringOOH MeasuringOOH
Foryears,mediapeoplemayhavehadsome senseofhowmanypeoplesawthebillboards theyputtheirclientsmessagesonbutdidnt knowanythingaboutwhotheywere,suchas theirageorincome.Theyalsodidn'tknow whethertheyactuallypaidattentiontotheads.
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MeasuringOOH MeasuringOOH
DEC(DailyEffectiveCirculation)
Thetermreferstotheauditedaudienceofpotentialviewerswhohave theopportunitytoseeanoutofhomemessageduringa24hourperiod.
CalculatingDailyEffectiveCirculation
DECiscomputedbyusingfactorswhichcalibrateperiodofexposure, directionaltrafficandvehicleoccupancy.Whenappropriate,pedestrian trafficisalsoincluded. Nonilluminateddisplaysareallowed12hoursofexposure,while illuminateddisplaysareallowed18to24hoursdependinguponwhether thelightsareturnedoffatmidnightordaybreak.
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MeasuringOOH MeasuringOOH
Afterhalfadecadeofconsultation,workandrevision, theTrafficAuditBureaufinallyreleaseditsfirst"Eyes On"measurements,whichareintendedtoeventually replacetrafficcountsastheratingscurrencyforoutdoor advertising. Fordecades,outdooradvertisingmetricsinvolveda gooddealof"guesstimation,"relyingondailytraffic countsandvaguesurmisesabouttheplacementand visibilityofasign.Asothermediamadeadvancesin measurementtechnologyledbytheInternetoutdoor industryleadersrecognizedaneedformore sophisticatedmeasurementofoutdooradvertising, incorporatingtheactualnumberofpeoplethatsawan ad.
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MeasuringOOH MeasuringOOH
TAB'snewsystemachievesthisbycombiningautoand pedestriantrafficcountswithrouteanddestination surveysandinpersoninterviewstodeterminead exposureandrecall. TABanalyzesthisdatatoproduceweeklyratingsthat includedemographicinformationabouttheoutdoor viewer'sage,gender,race,andincome.Advertiserscan getspecificdataattheDMA,countyandZIPcode levels.
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GroupProject
Writethefollowingsections:
MediaSelection
Ifyouareusingthismedia(OOH),explainwhyyouthinkitwould beaneffectivewaytoreachyourtarget.Remembertotakeyour MediaObjective/sintoaccount
Recommendation&Rationale
Recommendedvehicle(Typeofvehicle)
35solidpointsofrationalewhythisvehicleisbeingrecommended (remembertolookatOOHstrengths&weaknesses) Totalcostofrecommendation(includethetotalcostofalllocations, aswellasthenumberofweeksposted,etcallpertinentdetails mustbeincluded!)
Due:2/22/11
Outlineformat,typedinMicrosoftWord.
IndividualHomework
OOHPaper:Due2/22/11
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Making Maps in Historical PerspectiveHistorical Beginnings As course material shifts from cognitive mapping into formal, professional cartography, it is important to recognize the significant role which the former played in the historical development of
Temple - GUS - 0821
YoutubeLinks PopulationExplosion: http:/www.youtube.com/watch?v=WmEosykOesE&feature=fvw http:/www.youtube.com/watch?v=9_9SutNmfFk http:/www.youtube.com/watch?v=l7wiU_o4UlA&feature=relatedexponential http:/www.youtube.com/watch?v=lUMf7FWGdCw&feature=relat
Temple - GUS - 0821
I.Geographical Perspective on Population A. humans at core of our concern w/ human-environment interaction B. people make history and they also make geography in an interconnected world C. Population Distribution, Density & Settlement D. demography: the
Temple - GUS - 0821
R EVISED NOTES ON MAP PROJECT IONS It is impossible to accurately represent the spherical surface of the earth on a flat piece of paper. While a globe can represent the planet accurately, a globe large enough to display most features of the earth at a usa
Temple - GUS - 0821
Terms for Review-Quiz #1 Hierarchy of Knowledge General Definition of the Social Sciences Perspectives in the Study of Human Society (for History, Geography, Anthropology, etc) Culture Society Environment Quantitative vs Qualitative Methods Standards of G
Temple - GUS - 0821
W HAT IS A MAP? AND OTHER KEY CONCEPTS F OR MAP INTERPRETAT ION I. Interpreting Maps: Definitions a) M ap -A map is defined as a representation of the whole or a part of an area. Maps are usually prepared on a flat surface, but globes are also maps in tha
Temple - GUS - 0821
What is a Topographic Map?What is a Map?A map is a way of representing on a two-dimensional surface, (a paper, a computer monitor, etc.) any real-world location or object. Many maps only deal with the two-dimensional location of an object without taking
Saint Louis - NURS - 101
Psych/Mental Health Ch. 1 1. Identify attitudes of the general population and health care providers which may inhibit the mentally ill to seek services? Of the general population: scared, anxious, nervous Of health population: 2. Differentiate between myt
Saint Louis - NURS - 101
341Psych/MentalHealthTEST2 Schizophrenia Characterizedbywithdrawal:ptnotabletotalk,tosocialize,otherpeople canwithdrawalfromschizophrenic,notjustschizophrenicfromothers. Othersarescaredthatpersonisnointouchwithreality,unpredictable,not hygienic.Pt.doesntk
Saint Louis - NURS - 101
431 Final Homeless: Assertive community treatment- team to give service Defintions: primary, secondary and tertiary prevention related to the homelss Landmarks and community mental heath In the 50s Joint Comission MIAH started research Risk factors for ho
Saint Louis - NURS - 101
1. NormalValues Sodium:135145 Potassium:3.55.0 Calcium:8.610.3 Magnesium:1.72.4 Phosphorus:2.54.5 Chloride97100mostprevalentanionininterstitialfluid HCO32231 HPO42.54.5mostprevalentanionincells BUN825 Creatinine0.61.5 SerumOsmolaltiy289295 Hematocrit(%)44
Saint Louis - NURS - 101
Chapter 3- Greek 1. How did the Greeks Eventually Fall? a. The Final Act i. The period of turbulent politics and war despite the achievements in literature, architecture, oratory and historical writing ii. Strive for Common Peace and Fereralism b. Struggl
Saint Louis - NURS - 101
MaternityNewContentforFINALIntrapartalComplicationsPrecipitousLabor:rapidlaborlessthan3hours Occurswithstrongcontractionswithlittletissueresistanceinmother Riskoflacerationsandhemorrhage Mightresultinprecipitatebirth PrecipitateBirth Rapid,unattendedbir
Saint Louis - NURS - 101
CONCEPTIONANDDEVELOPMENT KeyTerms: Amnion: o AthinmembranecontainingamnioticfluidorBagofWaters o Innerlayeroftheplacenta AmnioticFluid o Actsasacushiontoprotectfetusfrominjury,controlstemperature,helpsprevent cordcompression,andallowsfromovementandgrowtha
Saint Louis - NURS - 101
WOMENSHEALTH Basalbodytemperature Detectsovulation,oldermethodusuallymoreusefulwhenwomanistryingtoachievepregnancy. Requiresabstinencefor48daysandfailurerateof20% Taketemperatureeverymorningbeforeactivity o Tempisalteredbyillness,fatigue,lossofsleep,anxie
Saint Louis - NURS - 101
Micro FINAL Personal Hygiene Sterilization: removal or destruction of all microbes, including viruses and bacterial endospores in an object. Harmful microbes are gone but some innoculous microbes may still be present Aseptic: an environment or procedure t
Saint Louis - NURS - 101
CHILDHEALTHMAINTENANCE HYPERPREXIA Anelevationofbodytemperatureabovethenormaldailyvariation Elevationinsetpoint o Setpoint:temperaturearoundwhichbodytemperatureisregulated Above38Cor100.4FOverview Bodysnaturalphysiologicalresponsetoinfection=raisebodytem
Saint Louis - NURS - 101
Oceanography FINAL Causes of tides: 1. Moon- gravitational pull 2. Centrifugal force- the earths rotation Spring tides: have the highest and lowest tides. Happen during full moon and new moon (happens 2 times a month) Neap Tides: small tidal range. Happen
Saint Louis - NURS - 101
ANTEPARTALCOMPLICATIONSPlacentaPrevia Theplacentaisimproperlyimplantedintheloweruterinesegment.Astheloweruterinesegment contractsinthelaterweeksofpregnancy,theplacentalvilliaretornfromtheuterinewall Occursinthelast34monthsofpregnancy RiskFactors Multipar
Saint Louis - NURS - 101
ORIGINS What is Oceanography: Interdisciplinary science Components of Oceanography: geology, chemistry, physics, biology, engineering/management Differences b/t inner planets and outer planets: inner planets (telluric) are heavier and denser. Outside plan
Saint Louis - NURS - 101
Antibioticsandsynergy:havetotakemorethanoneinordertogettheaffect PteducationaboutTB:patientshavetobeonbirthcontrol,willbeonfor9mos 1yrhavetobetakeninacoordinatedpattern HAART:drugswithhighantiviralactivity SeasonalRhiinitis:giveandecongestant Cough=antite
Saint Louis - NURS - 101
PharmacologyMidterm! Definitionofpharmacologythestudyoftheeffectsofdrugswithinalivingsystem,the studyofwhatdrugsdoandhowtheydoit adrugisachemicalusuallyusedtodiagnose,cure,treat,orpreventdisease. Scheduleddrugswhyclassifiedonriskofabuse 1. ScheduleI:higha
Loyola Chicago - ECON - 202
Econ 202 Review Questions: Chapter 17 1. What are the factors which drive economic growth?1. Increase in AD In the short term, economic growth is caused by an increase in AD. If there is spare capacity in the economy then an increase in AD will cause a h
Loyola Chicago - ECON - 202
Terms Aggregate Demand - The total demand for goods and services in an economy. Aggregate Supply - The total supply of goods and services in an economy. Crowding In - When government spending induces private investment. Crowding Out - When government spen
Loyola Chicago - PSYC - 250
PSYC 250 LANGAUGE PERCEPTION NOTESLANGUAGE PROCESSING Primary instrument of learning Virtually every human knows/uses at least 1 language Distinguishes between humans and other animals Psycholinguistics: how language is used, processed, and how it effect
Loyola Chicago - SPAN - 250
P ORPor qu?P ARAPara qu?CON POR USAMOS LOS PRONOMBRES INTERROGATIVOS: Por dnde? Por allCON PARA USAMOS LOS PRONOMBRES INTERROGATIVOS: Para dnde? P ara la casa Para quin? P ara ellos Para qu? m aana Para cul? P ara el de amarillo . P ara nada Para cun
Loyola Chicago - SPAN - 250
.SER Y ESTAR. .SER SER ESTARo DEFINE o Nos da las caractersticas o o Propiedades inherentes a personas y objetos o LOCALIZA EN EL TIEMPO HACE REFERENCIA AL ESTADO de nimo NOS HABLA DEL RESULTADO DE UN PROCESO [estar + participio] LOCALIZA EN EL ESPACIO