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Grade Details 1. Question: (TCO 1) The broad goal of __________ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions. Your Answer: advertising sales promotion publicity marketing research CORRECT tactical support Instructor Explanation: Pages 199 - 200 The broad goal of marketing research is to identify and define both marketing problems and opportunities and to generate and improve marketing actions Points Received: 3 of 3 Comments: 2. Question: (TCO 1) A conscious choice made from among two or more alternatives is called a Your Answer: Instructor Explanation: Page 200 Key term definition decision Points Received: 3 of 3 Comments: 3. Question: (TCO 1) What is the marketing research term for the specific, measurable goals the decision-maker seeks to achieve in conducting the marketing research? Your Answer: Instructor Explanation: Page 201 Research objectives are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research. Points Received: 3 of 3 Comments: 4. Question: (TCO 1) Obtaining data on the number of households that buy a particular product is an example of which type of marketing research? Your Answer: Instructor Explanation: Page 201 Descriptive research generally involves trying to find the frequency that something occurs or the extent of a relationship between two factors. Obtaining data on the number of households that buy a particular product is descriptive research. Points Received: 3 of 3 Comments: 5. Question: (TCO 1) One test of whether marketing research should be done is Your Answer: Instructor Explanation: Page 202 One test of whether marketing research should be done is if different outcomes will lead to different marketing actions. If all the research outcomes lead to the same action such as top management sticking with the former result regardless of what the research suggests, the research is useless and a waste of money. Points Received: 3 of 3 Comments: 6. Question: (TCO 3) Fisher-Price managers developed a(n) __________ for the Chatter Telephone that involved adding a noisemaker, wheels, and eyes to the basic telephone. Your Answer: Instructor Explanation: Page 203 Text term definition new-product concept Points Received: 3 of 3 Comments: 7. Question: (TCO 1) Facts and figures that are newly collected for a project at hand are called Your Answer: Instructor Explanation: Page 204 Key term definition primary data Points Received: 3 of 3 Comments: 8.... View Full Document

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