and Electronic mobile commerce: Types of E-commerce and M-Commence businesses, establishing a web presence, payment and delivery, legal issues, web site design, the long tail; is conducing the business activities electronically over the computer networks such as iinternet, extranets & corporate networks. Business to Business B2B: B2B - A business sells good and services to primarily other businesses.They all act as online markets. Example - Exchanges and auction, Act as online marketplace. Business to Consumer-B2C: Business sells good and services to primarily to individuals, initially companies such as Wall-Mart and Kmart spun off separate companies to run B2C operations, by 2002 Multi-Channel was the popular model, web site integrated into brick and mortar operations, fastest growing segment of the market; form of e-commerce in which customers directly with an organization & avoid intermediaries; "brick-and-mortar" retailers in an industry selling their products directly to consumers. Consumer 2 consumer: a subset of ecommerce that involves consumers selling directly to other consumer such as Craiglist and Ebay. E-commerce: include the 3 main components: community, content and commerce. In-House Servers: costly, greatest degree of control; expertise to set up. (recent litigation Target illustrates that e-commerce sites must be designed to be accessible to those with disabilities) Load balancing: transfer data form busy server to less busy server, the way it loads. Mirrors: servers with duplicated content, (back up servers that can handle high traffic, in case one server goes down) manage load-balancing. Web Hosting: we servers managing services; Shared hosting: store client Web site on same physical server as other clients (locker.smu.edu): simulates single server Dedicated hosting: Companies have a dedicated server Co-location (CoLo): Typically client-owned servers are co-located with other clients' servers(Facilitates high band width communication between servers at Colo the Site EX: Equinix) E-government: the use of information and communication technology to simplify the sharing of information, speed formerly paper-based processes & improve the relationship between citizens and government. Identity theft: someone using your personally identifying information without your permission to commit fraud or other crimes. Cyber terrorist: coerces a government or organization to advance his political or social objectives by launching computer-based attacks against computers, networks, and the information stored in them (someone who intimidates or coerces a government or organization to advance his or her political or social objectives by launching computer-based attacks against computers, networks, and the information stored on them Mobile commerce(m-commerce): relies on the use of mobile, wireless devices, to place orders & conduct business. Electronic retailing( e-tailing): the direct sale from business to consumers through electronic storefronts, typically designed around & electronic catalog & shopping cart model; the direct sale of products or service by business to consumers though electronic storefronts. Cyber mall: a single Web site that offers many products & services at one Internet location. Search Engine Optimization: a process for driving traffic to a Web site by using techniques that improve the site's ranking in search results, making websites search engine friendly Spiders/ Crawlers: little pieces of software that index the information on the site so that it can come up early in a search. Scarcity model: pre-filtering, where you had to guess what customers want (figure out how to make money before you launch a new product) Abundance model: post-filtering, where customers determine popularity of a topic( Ex-Kitchen Aid tangerine mixer; YouTube became popular then learned how to make a profit Multi-Channel B2C: physical store & website are linked( like buy online pickup at store) Black Friday: Friday after thanksgiving, lost of people shop and sales in stores. Cyber Monday: people back to work on their computers shop online, 3 days ago online were exceed to One-Billion dollars Green Mon, Tues: buying without shipping cost. Pretty Good Privacy: standard encryption software, used by 911 terrorists, cant sell encryption software across borders, only 7% or Americans change of behavior to preserve privacy. Country of origin: can file suit in own country. Country of destination: buy something in other country must file suit there. "Amazon tax laws" revisited: if you buy goods online you don't have to pay taxes unless you have brick-and-mortar store in state. Made an alliance for main street fairness to change the sales tax laws, unfair advantages to shoppers, 1992 US Supreme ruling only pay taxes on physical stores like Texas and California. Lost revenue, states needs to make up some of the tax loss, in Illinois they decided to pass the law, so Amazon decided to cut ties with affiliates (people who work with amazon) to avoid collection. Lang on Internet Chart: Japanese highest penetration 73.8% and lowest Arabic w/ 14.2% Paid Placement: our sponsored links, pay for key words; Google SEO Guide: relevancy of title, links to page, popularity and age of site, accessibility to spiders and crawlers, meta tags, header tags. Computer tags: developing or purchasing systems that are never used to their full potential Blacklist: automatically rejected spam Greylits Spam: for "drive-by-attacks" ignored the 1st time unknown sender emails then usually resent, means guilty until proven innocent European Union: requiring a pop-screen every time a website tries to install a cookie on your own computer that way people are informed when a website is taking your info, they are also hard on how corporations use the customers private info. Search Engine marketing (SEM): advertisers spent 9.4 Billion on SEM in 2006 and 13.4 bil in 2008 Search Engine Optimizing: almost 3 of advertisers using SEO. Paid Placement: accounted for 88% of SEM spending Legal issues: gambling, auctions, care and wine TX Attorney general's Medicaid fraud case: 50% of Tyler Medicaid fraud divisions files were destroyed when a server was being repaired, the documents were lost and not backed up, realized IBM has not routinely backed up server as required by contract email ILOVEYOU: worm with subject link ILOVEYOU in 2000, when people opened attached Visual
basic Script the worm inserted, overwrote & deleted files on recipient machine & spent copies to all address of email contacts & infected their machines, cost companies $1 bill and infected of all US corporations. Example security threats outside the firewall, Virus program file capable of attaching to disks or other files and replicating itself repeatedly. Worm: Parasitic computer programs that replicate but, unlike viruses, do not infect other computer program files Trojan horse: Malicious program that disguises itself as a useful application or game and purposefully does something the user does not expect DoS Denial of Service HTML: The opening and closing tags of a web page, hypertext Markup Language / Extensible Markup Language, standards for the web, typically have a .htm extension, HTML files can be created in a variety packages on Word and Notepad.Head: Information about the web page entered Body: Denotes the portion of the web page browsers will display Meta tag: content of the meta tag will not be displayed by a browser but will be used by spiders and crawlers in indexing the site by search engines Adding background n the body tag: <body bgcolor="black"> <body background="clouds.gif"> <body background="http://www.w3schools.com/clouds.gif"> Order list= <ol></ol><li> </li> Unordered list: <body><!unordered lists default bullet><ul></ul> Font tag: <body> <!Font tag> Information Systems Management<font color="aqua" size = 5> Hyperlink: body> <h4>Inserting a hyperlink</h4> <p><a> </a></p> FONT COLOR <li><font color ="pink">Last name</font></li> Format: <html> <head> <title></title></head><body></body></html> <P>: for paragraph Long Tail: the tail is not your most popular products but the rare products that no one buys but attracts customers; before online sales we did not have access to the long tail but now we have an unlimited shelf space. The long tail were things that were difficult to get before online sales but now are available. We are living in a world of abundance( VS, SCARSITY) New rules for entertaining economy 1) make everything available. 2) cut the price in half. Now lower it 3) Help find it. The :long tail" business can treat consumers as individuals, offering mass customization as an alternative to mass-market fare . 80/20 rule are usually about hits carried in brick and mortar locations, 80 are the niche categories or misses that ecommerce companies w/out the same inventory restrictions can now carry the other 80% of the mkt, which refers to the misses. Erasing the Digital past: many cases about how people are goggling their name and find facts about their personal life that hurt their buss. At first they wanted to delete the items on their own but that data was stored.Many of them turn to reputation. Com who is a company that helps with reputation and look better online, they can "fend hurtful gossip items and negative articles in the news media. TEST: 1)shared hosting & virtual private hosting disadvantage-possible heavy traffic to other sites on server may slow down responses to your side 2) pay pal was the 1st mover & became the standard for email payment transfer 3) Rules of long tail are: lowering the price b/c low prices will attract people to less expensive items in the long tail, :male everything available" b/c you must have the `hits' in addition to the `misses' (long tail) in order to attract people on the site, "help people find it" b/c use of data mining tech allows companies to make recommendations of items in the long tail that are similar to other items you have purchased or looked at 4) Netflix's long tail=rarely rented, nice videos. 5) Makwana was a UNIX contractor for Fannie Mae planted a logic bomb, which is a piece of computer code palced in a company's software system-typically by a programmer at the company-that is meant to cause financial damage 6) 59% of outgoing employees are stealing data 7) Twitter/ FB, Wikkileaks of DOS or DDOS attack 8) Cost of SPAM emails in business has decreased in 10 years. 9) Cookies enable the collection of clickstream data 10) Sales in the long tail trending to 50% of market 11) Establishing a web presence on people. Smu.edu is an example of a shared hosting service 12) TX fined IBM for failure to backup server data 13) A firm would hire a Co-Lo company to manage internet servers b/c very secure and backup for every part of the system, lots of power, connections b/n servers are fast 14) Dissatisfied customers prefer country of destination rule in law suits; companies prefer country of origin. 15) Companies w/in house servers are responsible for load balancing, server maintenance, data backups, backup power 16) Logic bomb when employee places faulty code on a firm's comp. Programs to cause damage 17) Firm's spend most of their SEM dollars on paid placement 18) Konbini Japanese convenience stores 19) Netflix rentals from recommendations 60% 20) Ebay was illegal in Netherlands 21) Shared and virtual private hosting have multiple sites in same server 22) Multi-Channel model used by most brick and mortar companies to operate ecommerce site 23) Special Mondays in holiday season-cyber Mon and green Mon 24) PGP is an encryption software 25) 3 reasons for using CoLo: better digital and physical security, increased bandwidth b/n servers if others business located at COLO, backup power supplies to insure the server is unlikely to be w/out power 26) <li> font color="pink"> Last Exam>/font></li> 27) 7% of Americans change behaviors to preserve privacy 28) EU has tougher restrictions than US on how forms use customers private information 29) 2 main SEM expenditures- paid placement and SEO Optimization 30) 2 pieces on information commonly found on social networking sites did researches use to identify social SSN is city or state you are from and DOB 31) Notice: a pizza restaurant that want to sell the delivery info like phone #s and address must have a fairness notice form, apply to something else