Case11-Artemis
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Case11-Artemis

Module Title: BUSINESS 101, Spring 2011

University or Institution: Central Lancashire

Word Count: 258

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Artemis Images 1. What is the competition in the content management industry like? Which competitive forces are the strongest? Which are the weakest? 2. What factors are driving change in the content management industry? 3. What are the key success factors in the content management industry? What must any firm in the industry do to be successful? 4. Describe Artemis business model. What are the advantages and...

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Images 1. Artemis What is the competition in the content management industry like? Which competitive forces are the strongest? Which are the weakest? 2. What factors are driving change in the content management industry? 3. What are the key success factors in the content management industry? What must any firm in the industry do to be successful? 4. Describe Artemis business model. What are the advantages and disadvantages of this model? Can Artemis start with a focus on selling images to individual consumers and then evolve into company whose focus is on selling images to businesses? 5. What are Artemis key resource strengths and weaknesses? What market opportunities does it have? What external threats does the company face? Does Artemis have any core competencies that can be built into a sustainable competitive advantage? 6. Based your on SWOT assessment, what conclusions can you draw about the attractiveness of the companys overall situation? 7. What is your assessment of the Artemis management team? Has Chris chosen the right people? Does the division of ownership among the four founders make sense? 8. How would you assess the value of Artemis Images? Is the company attractive to investors? 9. Are Artemis financial projections reasonable or wildly optimistic? What are the key assumptions underlying these projections? 10. What specific challenges does Artemis face as it attempts to raise capital? What issues need to be addressed? 11. How good are the companys chances to be successful? Can things be turned around or should the business fold? What recommendations would you make to Chris and the co-founders? Copyright 2003 GLO-BUS Software, Inc. Page 1

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