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Chp 8 - Intellectual Property Page history last edited by abogado 6 mos ago MULTIPLE CHOICE QUESTIONS 1. Jill develops a new espresso machine, which she names Quik Shot. She also writes the operating manual. Jill can obtain trademark protection for a. the espresso machine only. b. the espresso machine, the name, and the operating manual. c. the name only. d. the operating manual only. 2. In Case 8.1, The Coca-Cola Co. v. The Koke Co. of America, when the Koke Company of America marketed its cola product under the name Koke, it infringed the Coca-Cola Companys a. copyright. b. patent. c. trademark. d. none of the choices. 3. Original, Inc., sells its product under the name Phido. Quik Corporation begins to market a similar product under the name Fido. This is a. copyright infringement. b. patent infringement. c. trademark infringement. d. none of the choices. 4. Standard Corporation can not claim a trademark in the phrase Quality Is Standard if the phrase a. has a secondary meaning. b. is descriptive. c. is generic. d. is memorable. 5. Excel Goods, Inc., and Finest Products Corporation use the mark Good Housekeeping Seal of Approval to certify the quality of their products. Excel and Finest are not in business together and do not own this mark. The mark is a. a certification mark. b. a collective mark.... View Full Document

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