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Public Opinion

Course: POLS 1101, Spring 2011
School: UGA
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Opinion Public Public Opinion: those opinions held by private persons which government find prudent to heed. Importance in Democratic Societies The Policy-Opinion Link Measuring Public Opinion How do we gauge public opinion? Survey Research How accurate are such measures? Not bad Considerations Involved with Survey Research Political Knowledge How many can name governor of state 75% How many know the...

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Opinion Public Public Opinion: those opinions held by private persons which government find prudent to heed. Importance in Democratic Societies The Policy-Opinion Link Measuring Public Opinion How do we gauge public opinion? Survey Research How accurate are such measures? Not bad Considerations Involved with Survey Research Political Knowledge How many can name governor of state 75% How many know the president is limited to two terms in office 68% How many know each state is apportioned two senators 52% How many can name both senators from state 25% Opinion Instability Question Wording Effects even in unbiased question, changing just a couple words can result in different answers Non-Random Sample not covering an even distribution of citizens relative to population; focusing survey on one group and receiving only that groups opinion. Sampling Error Salience importance to the public of various issues is based on media coverage Halo-Effect - Lie on survey The Origins of Public Opinion Like the vote, public opinion has its political effect as an aggregate phenomenon, but, also like the vote, it is no more than the sum of individual parts. To understand it, we need to understand the basis of individual opinions. Ideologies Where do the individual opinions that collectively constitute public opinion come from? Opinions reflect underlying sets of attitudes that coalesce into ideologies Definition: a consistent and integrated system of ideas, values, and beliefs Modern American Ideologies Conservatism Liberalism Most Americans do not label themselves ideologically, preferring terms like moderate or middle of the road. Ideologies and the Role of Government Social Sphere Economic Sphere Libertarians Conservatives Political Definition Socialization Socialization Agents: Family School (primarily K-12) Church Age Generational Effects Life-Cycle Effects Liberals Populists Issue Framing Public Ambivalence/Ignorance Question Wording lead to Issue Instability The Context frames the Question Issue Salience Framing determines which attitudes govern the response Is Public Opinion Meaningful? Political Ignorance (Political Knowledge Levels) Inconsistent Views Manipulation Public Opinion is meaningful in the aggregate, if not always at the individual level. Aggregate-Level Public Opinion Stability Coherence When substantial changes occur, they reflect intelligible historical trends or responses to changed conditions. Short Term Variation Presidential Approval How can stable and coherent public opinion arise from unstable and incoherent individual opinions? The average remains the same if circumstances remain the same System Consensus Widespread support for democratic principles. Political Equality Practical application of abstract values produces a breakdown in consensus Equality of Opportunity Political Distrust Cynicism on the part of the American public has generally increased since the 1960's: Watergate Vietnam Civil Rights Movement Other Scandals Post-9/11 Examining Individual-Level Differences Ideology Gender Race Income/Education Religion The Raw Material of Politics Differences of opinion among major social groups constitute the raw material of electoral politics Specific issue cleavages are an oversimplification. Public opinion in America is divided into many complex groups Coalitions built upon a single issue may fall apart when the spotlight moves to another issue
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UGA - POLS - 1101
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Longwood - ENGLISH - 483
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Longwood - ENGLISH - 483
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Longwood - ENGLISH - 483
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Longwood - ENGLISH - 483
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Longwood - ENGLISH - 483
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Longwood - ENGLISH - 483
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Longwood - ENGLISH - 483
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