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Public Relations Management 1 Ethics: The Critical Criteria in Public Relations Public Relations Management 2 Ethics and Morality Ethics is doing the right thing Following a specific set of rules Morality is doing the right thing when no one is watching Following a set of principles or a code of personal conduct Public Relations Management 3 Where do Ethics come from? Family Community Culture Religion Education Experience Public Relations Management 4 Ethics: A Definition A set of criteria by which decisions are made about what is right and wrong. Based on Human Morality Public Relations Management 5 Role of Organization Leadership Sets ethical tone for the organization Who is placed in key PR, financial positions demonstrates where they stand on ethical values. Some assign to PR the role of social conscience for the organization Public Relations Management 6 Be sure our deeds match our words. Arthur Page Public Relations Management... View Full Document

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