Business Research Methods - Chapter 3 Answers
8 Pages

Business Research Methods - Chapter 3 Answers

Course Number: QNT 561, Spring 2011

College/University: University of Phoenix

Word Count: 3299

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Session III February 7, 2007 Go to the assignments, Reading Assignments; access the manuscript, Are Americans Becoming Internet Slaves? Read and review the article and post your critical review on the Literature, Methodology, Findings, and Summary. Please discuss you findings: This article was quite difficult to read. It appeared to be choppy in its presentation. The methodology of the research was briefly...

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III February Session 7, 2007 Go to the assignments, Reading Assignments; access the manuscript, Are Americans Becoming Internet Slaves? Read and review the article and post your critical review on the Literature, Methodology, Findings, and Summary. Please discuss you findings: This article was quite difficult to read. It appeared to be choppy in its presentation. The methodology of the research was briefly mentioned at the end of the first paragraph but was not clearly defined. There was a good deal of information about the findings listed throughout out the entire document but it was scattered and often lacked a link to the original topic defined in the initial statement of the article. The key points to be made where listed by bold headers but again where not tied back to the topic of the research in any concrete way. I did not detect what I would call a summary. The article listed a good number of statistics and tried to make points about how people are spending more time on the Internet and less time doing the things they use to do but never accomplished that goal. Instead of summarizing the results the article just seemed to end with several unconnected tidbits about how technology is making strides in many different areas. This article lacked cohesiveness. It provided some interesting information but did not present the results and findings of the study in a manner that supported the topic under study. Click on Jasons draft of thesis proposal and discuss his proposal. This was a much better written paper than the previous article. The purpose of the research was explicitly stated and reasoning for the initial discussion was given providing a clear idea of the topic under scrutiny. He defined assumptions being made along with possible limitations that could be encountered during the research process The methodology was also clearly defined while also providing reasoning for the choices made. This provided a continued understanding of the goal being pursued. He provided adequate reference and background material through his review of existing literature to give the study a starting point and an ending goal. I thought the proposal was well organized however; the level of English used was at times difficult to follow. Click on Research Proposal submitted by Arlen Butler and discuss your critical review here This also appears to be a fairly well written proposal. The author explicitly states the questions to be answered by the research giving the reader an exact idea of what the research will try to accomplish. A brief amount of background was also given to show how the proposed research would be beneficial and also included information as to specific users who would have application for the research results. The proposal listed information as to where the data for the research would come from but did not list specifics as to how the analysis would be done. Go to the External Link and click on the Student Support or visit the URL: http://www.moreheadstate.edu/dl/index.aspx?id=5222. Please review all links. Post your findings (MS Word) on the Discussion Board for our third session. The distance learning student support resources web page is a collection of information and links useful to students taking distance courses at Morehead State University. The site is well organized and is divided into five major resource areas. These areas are general DL resources, blackboard resources, ITV resources, telecourse resources, and correspondence resources. Each area is a functional area provided by Morehead State University. The general DL resource area provides general information and links about Morehead State University and basic distance learning services provided by Morehead State University. The are nine links from this area and they are academic honesty policy, access to MSU blackboard, access to MSU webmail, access to MSU student secure online resources, regional campus library services, ITV room and DL phone lists, MSU library online resources, and access to the University Bookstore online. These links provide access to practically all the University resources needed for use with a distance learning course. The blackboard resource area provides information and links specific to using blackboard for a distance learning course at Morehead State University. There are five primary areas of information under blackboard resources and the are technical requirements for taking an online course, possible login errors and what they mean, blackboard learning system tutorials, blackboard frequently asked questions, and access to blackboard. There are nine blackboard learning system tutorials and they are login tutorial, self enroll tutorial, change password tutorial, privacy settings tutorial, change email tutorial, send email tutorial, working in groups tutorial, discussion board tutorial, and check grades tutorial. These resources cover all the necessary information to use blackboard from technical computer requirements to procedures to get enrolled in an online course using blackboard. There is also information available on common problems and questions that are encountered when working with blackboard. The frequently asked questions link provided information for both distance learning courses in general as well as specific information for using blackboard and appeared to be quite beneficial to someone new to either method of taking a course. The ITV resources area contains information about interactive television courses offered by Morehead State University. This area was divided into five areas which are interactive television frequently asked questions, ITV site information, ITV schedule, ITV weekly ad-hoc schedule, and regional campus centers home page. As with the blackboard frequently asked questions the ITV frequently asked questions information also provides both general information for distance learning as well as specific information for using interactive television courses offered by Morehead State University. There is also information concerning where ITV equipped classrooms are located both on the main campus and also at Morehead State Universitys regional campuses. Information about regularly scheduled ITV classes as well as any ad-hoc scheduled classes was also provided along with information on who to contact in the event of a scheduling discrepancy. The final link provided access to the home page for the Morehead State University regional campus centers. The telecourse resources link provides access to additional information about telecourses being offered. These courses are offered through KET or Kentucky Educational Television. The KET site then provides additional links giving much more detail on the telecourse programs. There is also a second link that provides information to several options for viewing telecourse material other than television. KET is implementing these additional options to accommodate the large number of non-traditional students and meet their diverse needs. The correspondence resources section has three links to information about correspondence courses offered by Morehead State University. These three links are correspondence application (in either Word or PDF format), currently available correspondence course, and correspondence frequently asked questions. The first link is an application to enroll in a correspondence course while the second is simply a list of currently available courses. The frequently asked questions provide useful information about what correspondence courses are and how they are administered. The information available through the distance learning student support resources site is very beneficial to anyone taking a distance learning course regardless of what method they choose. There is sufficient information on all 4 types of online courses; blackboard, ITV, telecourse, and correspondence to make enrolling and participating in such a course extremely easy. Go to the BLS site in the External Link and go to the employment/unemployment. Go to occupations, and prepare a report on Employment Trends for Science and Technology graduates. Terms in Review 1. Some questions are answerable by research and others are not. Using some management problems of your choosing, distinguish between them. When management wants to find out which method of a production process is the most efficient in terms of operational productivity we can use research to provide usable results. When management wants to know if now is a good time to take on debt for equipment upgrades is, research may not be able to provide usable results. Due to the extensive number of variables affecting financing decisions research will likely not be able to assist in this decision. The current market conditions, economy, interest rates, industry competition, and many other items require a type of analysis that research can not provide. 2. Discuss the problems of trading off exploration and pilot testing under tight budgetary constraints. What are the immediate and long-term effects? The text discussed that often pilot testing is not done to both reduce costs and also to reduce the total research time. Not conducting pilot testing can then immediately progress the research process or reduce the total cost of the research but it can possibly have negative long-term effects. By not conducting pilot testing your research results may suffer because the proper information is not being gathered. A pilot test often provides indication of problems with the data gathering process. There may also be an overall increased cost with no additional benefit when no pilot testing has been completed. The pilot test can not only indicate incorrect information be gathered but can also provide some indication as to whether the proper research questions have been asked. When the research questions being asked do not answer the true management questions then the conducted research will be useless. Useless research is a wasted expense. Pilot testing can indicate whether more in-depth research is required thus providing a possible cost reduction or a better justification for proceeding with a higher cost project. 3. A company is experiencing a poor inventory management situation and receives alternative research proposals. Proposal 1 is to use an audit of last years transactions as a basis for recommendations. Proposal 2 is to study and recommend changes to the procedures and system used by the materials department. Discuss issues of evaluation in terms of (a) Ex post facto versus prior evaluation, (b) and Evaluation using option analysis and decision theory. Both of these proposals are going to be quite difficult to evaluate. The need of the research will determine which method will be followed. Ex post factor or afterthe-fact evaluation will determine the total cost of each proposal after the research studies are completed. This makes it quite difficult to determine whether the research is providing enough benefit to make it worthwhile until after the cost has been incurred. Thus for either of these systems it may be a better decision to proceed with a prior or interim evaluation method. Under this method the research is designed in stages and an ex post facto evaluation is performed at the end of each stage. Then a determination is made deciding if enough benefit has been generated to proceed to the next stage thus allowing management to get results while also controlling cost. Option analysis may also be used to evaluate the two proposed studies. With option analysis the studies are designed in a very explicit manner thus allowing an organization to compare estimated costs (based on prior research approximations) versus an expected benefit. Management will then select one proposal over another depending on the cost benefit ratio and current need. Decision theory allows management to make decisions based on defined criteria. Each criterion consists of a decision rule and a decision variable. The selection process then consists of analysis determining which proposal either increases the decision variable or which follows the decision rule. This information is considered with a choice being determined by the rules and current management need. Making Research Decisions 4. Confronted by low productivity, the president of Oaks International, Inc. asks a research company to study job satisfaction in the corporation. What are some of the important reasons that this research project may fail to make an adequate contribution to the solution of management problems. Job satisfaction in the corporation may not be a contributing factor to the current management problems. The information given indicates that specific management questions have not been developed. From our management-research question hierarchy we must determine a management dilemma which is where this question begins. Next we must develop management questions from which we can then develop research questions. With the specific management questions we can not develop research questions and thus our research will likely not be focused enough to provide usable information. 5. You have been approached by the editor of Gentlemens Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from shoe manufacturers, they were told mens clothing stores are a small and dying segment of their business. Since Gentlemens Magazine goes chiefly to mens clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of mens clothing stores in the United States will probably show that these stores are important outlets for mens shoes, and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a scientific proposal. To begin with we determine our management dilemma. How can we get shoe manufacturers to purchase advertising from Gentlemens Magazine. Next we must determine the management questions. Do mens clothing stores provide an important outlet for mens shoes? Do shoe manufacturers provide a profitable sales source? Finally we must determine the research questions. What volume of sales does mens shoes provide to mens clothing stores? What profits do mens shoe manufacturers provide to Gentlemens Magazine? 6. Based on an analysis of the last six months sales, your boss notices that sales of beef products are declining in your chains restaurants. As beef entre sales decline, so do profits. Fearing beef sales have declined due to several newspaper stories reporting E.coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive. a. What do you think of this research suggestion? I think this type of survey would be beneficial. This would provide some information as to how other restaurant beef sales are producing as well as give an indication of how our restaurant stacks up to the competition. b. How, if at all, could you improve on your bosss formulation of the research question? I think an improvement on this survey would be to include the restaurant patrons. The issue may not have anything to do with the restaurant but may instead be strictly associated with the patrons. Surveying the patrons also would provide a better indication of whether E.coli contamination is the cause of the reduced sales. Bringing Research to Life 7. Take one of the possible problems causing MindWriters management dilemma (see the Closeup and Exhibit 3-3) and develop plausible management and research questions. Using the proposed problem of employee shortage we can develop the following management question. What employee staffing levels are required to ensure a quality service program for MindWriter? We can then develop the research question, Should the staffing levels at MindWriter be changed. 8. Using the uneven courier performance problem or the product damaged during repair problem (see the Closeup and Exhibit 3-3), develop some exploration activities that would let Jason and Myra proceed to develop a more refined research question dealing with this problem. Interviews with the courier management in questions along with the MindWriter managers would be a good place to start. These interviews should give some initial indication into whether there is an actual problem with the courier. Proceeding from here to interviews with other courier organizations to compare processes could then further provide verification of a possible problem thus requiring research. 9. Using the MindWriter postservicing packaging alternative as the research question, develop appropriate investigative questions within the managementresearch question hierarchy by preparing an exhibit similar to Exhibit 3-4. Investigative questions could include: What packaging materials are currently being used. What support do our current packaging materials provide? What support does the proposed rigid foam provide? From Concept to Practice 10. Develop the management-research question hierarchy (Exhibits 3-2 and 3-3), citing management dilemma, management question, and research question(s) for each of the following: a. The production manager of a shoe factory. MD: Why are we not meeting production goals? MQ: How can I increase production? RQ: Will option A or option B provide a higher increase in productivity? b. The president of a home health care services firm. MD: Receiving complaints about the amount of time patrons are waiting for service. MQ: Are current staffing levels sufficient to meet demand? RQ: Should staffing levels be increased to meet customer demand? c. The vice president of labor relations for an auto manufacturer. MD: Employees are complaining about current wage levels. MQ: Are current wage levels acceptable? RQ: What is the optimum wage level? d. The retail advertising manager of a major metropolitan newspaper. MD: Advertising sales are decreasing. MQ: How can I increase advertising sales revenue? RQ: What is the best method of increasing advertising revenue? e. The chief of police in a major city. MD: We have excessive number of speeders on main street. MQ: How can I reduce the speed of drivers on main street? RQ: What deterrent would provide the greatest reduction in the number of speeders on main street? 11. Develop the management-research question hierarchy for a management dilemma you face at work or with an organization for which you volunteer. MD: I need to roll out a major network access change across campus. MQ: Should the roll out be a phased project or an all-at-once project? RQ: Which roll out process will provide the least impact on campus network access? 12. Develop a memo-proposal for a research study in which 300 interviews are conducted to address the management question you defined in question 11. MEMO To: Management From: Rick Wagoner We need to complete the roll-out of our new network access methods. The final dates for the roll-out needs to be scheduled. However we are unable to complete the schedule until we determine which roll-out method we are going to use. We are currently considering a phased roll-out versus an all-at-once roll-out. The phased roll-out will involve several interruptions to the network each consisting of a short period of time while the all-at-once roll-out with be a single interruption to the network lasting for approximately 36 hours. Considering this information we need to determine which method will have the least affect on the network users. To gather this information I am proposing to perform a research study of 300 interviews. The interviews will be conducted by telephone on March 1, 2007. The interview candidates will be gathered randomly from the Human Resources personnel files. Once the interviews are completed the responses will be compiled to determine which method will provide the least interruption to the network users. Where are research problems found? Research problems are found in our everyday lives. Many of the problems that we encounter on a daily basis can be developed into a research problem. Often times the magnitude of the problems make the need for research unnecessary. When we have a decision to make the research problem results should make our decisions easier to make by providing information that enhances our inductive reasoning. What are the characteristics of a researchable problem? A researchable problem must begin with a refined and focused problem. The problem must show the ability to provide improved knowledge on a topic that would benefit more than just a single person or group. The problem must be stated in a manner that will allow empirical testing or data gathering to provide results allowing an analysis leading to some conclusion. The final characteristic of a researchable problem is one that once the research is completed can provide publishable results.

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11/12/2007Lecture 18The Vietnam WarI. Americas Longest WarA. U.S.S. Winchester VictoryB. U.S. Support for French1. Dienbienphu2. Geneva Accords17th ParallelII. Creating South VietnamA. Ngo Dinh DiemB. The Great BBQIII. Lyndon Baines JohnsonA. T
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11/26/2007Lecture 20The New American RightI. Backlash against LiberalismA. Economic/Political/Cultural AspectsII. Roots of the New RightA. Barry Goldwater & 1964 Presidential ElectionIII. Orange CountyA. Post-WWII TransformationB. Spread of Evange
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Lecture 14I.II.The enemy withinAlger Hiss CaseA. Whittaker Chambers1. Communist Spy2. Editor at TimeB. Alger Hiss1. Aristocratic Background2. Government Service3. Confrontation w/ Chambers before HUAC4. Pumpkin PapersLecture 15I.II.III.IV
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Answers to Midterm 126. A1. C27. C2. B28. B3. D29. A4. E30. D5. B31. B6. E32. C7. C33. A8. C34. A9. E35. B10. B36. B11. E37. B12. E38. E13. C39. B14. A40. A15. D41. C16. B42. B17. B43. B18. B44. B19. D45. C20. B46.
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C ivil Liberties Cont.a. Freedom of Speechb.1stamendment of Const.c. The r ight depends on how you define free speechi. ie shouting fi re in a crowded theaterd. If nothing else it protects political speechi. ie saying the pres. is stupide. Legal
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PAGES I N THE BOOK TO PAY ATTENTION TO:Pg. 107-112And READ CH.1 OF UNCONVENTIONAL WISDOM1. Freedom of Religiona. Establishment Clausei. The gov cant sponsor religion or subsidize religion1. Congress can pass a law that respects a established religio
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C ivil Rights1. Rights that the Government must be proactive in upholding.2. With Respect to discriminationa. Privatei. Civil Rights of 19641. Congress relied on i ts power under the Commerce Clause (givepower to regulate interstate commerce)b. Sta
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T EXAS1. Legislature Bicameral (congress 49/50 states)a. House of Rep.i. 150 members serving a 2 year termb. Senatei. 31 members serving 4 year termsii. Exception1. After redistricting all are up for reelection, and then draw lots todetermine who
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B ureaucracy1. Defa. A hierarchical organizations designed to perform a particular set of tasksb. Not limited to government but examples in fov include executivedepartments and independent agencies in Executive branch2. Expansionarya. Fight over bud
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SO HOW DO WE JUDGE PRESIDENTS?1. Poli. Sci. Charles Jones thinks we should evaluate presidents given the context that theyare operating in. Presidents operate in a separated system, and often presidents have todeal with a congress that is of the opposi